Growth Of Digital Marketing In India - Updated

Growth of Digital Marketing in India

by | 18 Min Read | Digital Marketing

Digital Marketing Industry in India

Digital Marketing in India is spread to almost all business sectors. Some of the applications of E-Marketing are shopping and order tracking, online banking, payment systems, and content management.

The power of digital marketing allows geophysical barriers to disappear making all consumers and businesses on earth potential customers and suppliers. It is known for its ability to allow businesses to communicate and form a transaction anywhere and anytime.

 

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The Digital Marketing industry in India is a booming career today. A country with a rapid growth economy is expected to have a very high significant growth in Digital marketing careers.

 

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Growth of Digital Marketing in India

The growth in digital marketing trends is making a very substantial impact on marketing and advertisement.

The big picture of the Digital Marketing industry in India cannot be complete if a short preview of the past digital marketing statistics is not made.

Going back to history, the International Journal of Advanced Research Foundation reveals the following stats on digital marketing in India-

Between 1971 and 1972, The ARPANET is used to arrange a sale between students at the Stanford Artificial Intelligence Laboratory and the Massachusetts Institute of Technology, the earliest example of electronics or digital commerce.

  • 1979: Michael Aldrich demonstrates the first online shopping system.
  • 1981: Thomson Holidays UK is the first business-to-business online shopping system to be installed.
  • 1996: India MART B2B marketplace was established in India.
  • 2007: Flipkart was established in India. Every E-marketing or commercial enterprise uses majorly digital means for their marketing purposes.

In 2011, the digital marketing in India report statistics revealed that advertising via mobile phones and tablets was 200% lower than that of the following years. During this year, the net worth was $2 billion.

The growth was in a geometric progression as it rose to $6 billion in 2012.

The competitive growth demands more improvement in career work and professionals are being added to the field.

From 2013 to March 2015, the investment total increase was 1.5 billion dollars over the preceding years. There has been impressive growth up till this present moment.

The digital marketing in India PPT report by the International Journal of Advanced Research Foundation revealed that summarized that India has seen a golden period in the Internet sector between 2013 to 2018 with incredible growth opportunities and secular growth adoption for E-Commerce, Internet Advertising, Social Media, Search, Online Content, and Services relating to digital marketing.

 

Digital marketing industry in india

Total media, digital and mobile internet ad spending in india (2013-2019)

Today, the digital marketing industry in India is growing at its peak and is still continuous. Many factors are responsible for this growth.

The use of communication tools has greatly changed in the year past. No one ever thought to have a credible deal online. The below digital marketing in India report indicates the digital marketing statistics. 

The belief was that online information is virtual information full of lies. No one could listen to any online advertisement not talk about purchasing groceries, furniture, or clothes. The story has really changed.

Everything from marketing to sales can be done online. This is due to the trust that has been restored back to online communication in India. This has really helped the marketing initiatives. The revolution is from the communication industries.

The low cost of the handset is now available making it possible for India to have about 600 million internet users which ultimately creates a fascinating business opportunity to sell to a growing population.

Moreover, the development in the digital marketing industry in India is evident in the marketing shift from anonymity to identity. Interaction on the Internet now looks more physical as opposed to the anonymity of identity in the past.

Also, marketing information is moving along the same line as entertainment. The people of India needed an exciting spirit always. This targets their interest in marketing information.

Several factors have been found to contribute to the growth of digital marketing in India. Before now, internet usage was only meant for the wealthy. There is now a great change in the lifestyle of the middle class.

The Very majority now have access to the internet in India & are looking forward to online advertising in India. Internet and 3G penetration revolutionized the marketing scenario for both consumers and marketers.

It was discovered that changes in lifestyle and standard of living had increased the level of consumption, quality, and also the pattern of consumption.  The quality of use in the urban centers of India is on the high side.

This is because the majority don’t have time for shopping. Apart from struggles to earn money, people want some other things to be done at their own convenience.

A few Stats talking about the Growth of Digital Marketing in India

The following survey from people indicates the size of the Digital Marketing industry in India:

  • 34% of the companies already had an integrated digital marketing strategy in 2016
  • 72% of marketers believed that the traditional model of marketing is no longer sufficient and this will make the company’s revenue to be increased by 30% by the end of 2017

    Digital marketing industry in india

    Traditional marketing vs digital marketing

In 2017, 80% of businesses increased their digital marketing budget which may surpass the IT budget. Only the illiterates could not access the potential of digital marketing because of the accessibility to computing devices and computer education.

Many of the people in this category still don’t trust the method of online payment and they lack training in English Language and other foreign languages to market online in global markets.

Current Scenario of Digital Marketing in India Statistics

Digital marketing is one of the most important aspects of any business today. It allows businesses to connect with potential and current customers through a variety of digital channels, such as social media, email, and search engines.

In India, digital marketing is growing rapidly, with the Indian digital marketing industry in 2025 expected to be worth $160 billion suggests a Goldman Sachs report.

The current scenario is very exciting. There are a growing number of businesses and entrepreneurs who are recognizing the potential of digital marketing and using it to grow their businesses.

The number of digital marketing agencies in India is also increasing, as more businesses seek expert help to create and execute effective digital marketing campaigns.

By the year 2023, the number of dynamic Indian web clients will be around 666 million. As a result of lockdowns in India’s online business industry, Global Data predicts that the market will reach 7 trillion rupees by 2023.

Through the COVID crisis, marketers and advertisers on digital platforms have seen an increase in investment. Today, even the world’s largest companies are rethinking their marketing budgets to focus more on digital.

The Indian e-commerce market is projected to reach Rs 7 trillion by 2023 as a result of the pandemic and multiple lockdowns, which suggests that digital marketing is booming. This growth not only positively impacts businesses but also improves people’s lives.

How much time do Indians spend online?

According to the Ericsson ConsumerLab report, Indians now spend an average of 3.4 hours per day online—this is in addition to students or employees who may spend up to another 3 hours for online classes or work.

To be specific, smartphone users said they spent 5 hours and 24 minutes every day on their devices.

During the pandemic, as many as 46% of users engaged with e-learning platforms. Internet browsing (about 89 minutes a day) and watching short or long video content (about 92 minutes a week) were two major uses of time. Around 10% of the total online time was also used for voice calls.

In India, more people seem to use smartphones than laptops or PCs to access the internet. 52% of surveyed users said they preferred smartphones.

There could be many factors deciding that, including the ownership of a laptop and access to a wired broadband service. This has also meant that 4 in every 5 smartphone users are interested in buying ready for 5G in 2021 and beyond.

There is also a strong connection with mobile service providers such as Airtel, Reliance Jio, and Vi.

Every seventh smartphone user thinks their current service provider for prepaid or postpaid connectivity is the market leader in most areas, according to the Ericsson ConsumerLab poll.

Furthermore, more than 58% of respondents in the ConsumerLab survey thought their selected mobile provider would be the industry leader for 5G services.

Shopping is increasingly conducted online, with a worldwide trend to do so. “Before the epidemic, online shopping accounted for around 34% of all consumer product purchases across the world, including fashion, technology, and home décor.

This increased to 53% during the epidemic. Consumers predict that internet purchasing will be a more common feature in their next normal shopping needs,” according to the study.

Hence, all this suggests that brands and businesses will have to consider digital marketing in India as a key part of their marketing strategy. This is because the trend of Indians spending more time online is only set to grow in the years to come.

In-Demand Digital Marketing Skills in India

Mobile Marketing

A digital marketing overview reveals that Social media has been playing a supporting role in marketing. Over the years, it has been noticed that 92% of social media users are from mobile devices.

This enables the size of digital marketing industries and expands the horizon of online advertising in India.

Digital marketing industry in india

Digital marketing in india

Digital marketing industry in india

Mobile phone subscribers in india

According to the research made by the Internet and Mobile Association of India (IAMAI, 2008), communication has become a real mass communication tool having about 286 million accounts in 2008.

The Indian telecommunications market has tremendous growth opportunities and according to IAMAI is projected to exceed 500 million by 2010. According to TRAI, the numbers of mobile subscriber base in India grew to 980.81 million users in the second quarter of 2015.

The adoption of mobile devices is getting higher day by day. SMS marketing is one of the true mass market media channels across many demographics before the convergence of mobile internet and mobile devices.

Video Marketing

The growing need for visual content has turned video-marketing be into one of the most appealing trends of digital marketing in 2017.

Email Marketing

Email marketers of some of the most successful marketing agencies claim a return of $40 for every dollar they invested.

From the digital marketing overview, it was discovered that well-targeted email marketing will be one of the most effective ways of ensuring conversions in 2017.

As shown in the figure below, email is one of the most effective methods for digital marketing as there is a facility to disburse messages to millions of people at a time.

Digital marketing industry in india

Online marketing

Search & SEO Marketing

Digital marketing industry in india

Search & seo marketing

Search engine optimization, as well as Paid Marketing, are one of the most popular skills suggested in digital marketing in India pdf of industry experts. For successful digital marketers, these skills are mandatory.

As much as changes is existing in search engines, marketers are also trying to shift their ways of targeting audiences so as to meet up with the current evolution in the Digital Marketing industry in India.

Apart from the above channels through which digital marketing takes place & online advertising in India takes place, activities in the Digital Marketing industry in India are not limited to social media, email, content, search engine, etc.

Digital marketing is either done in-house where companies might hire people for their own or clients’ digital marketing needs. A company may outsource to specialist digital marketing agencies or give to consultants.

Influencer marketing:

It is a form of digital marketing in which focus is placed on specific key individuals rather than the target market as a whole.

These individuals, known as ‘influencers‘, are typically people with a large social media following who are considered to be experts in their field.

As per industry trends, the use of influencers will grow manifolds in digital marketing in India.

Affiliate marketing:

It is a type of digital marketing in which a company pays a commission to another company for generating leads or sales from its customers.

It is also known as performance-based marketing.

It can be used to increase brand awareness, drive traffic to a website, or generate sales.

Content marketing:

It is a type of digital marketing in which the focus is on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

It is an ongoing process that includes content writing, curating, publishing, and distributing content with the goal of attracting and engaging an audience.

Best Digital Marketing Agencies in India

Some of the Digital Marketing Agencies are:

1. Webchutney

India’s leading digital marketing agency. Webchutney has announced key movements within executive leadership across New Delhi and Mumbai.

The move signifies a clear mandate to accelerate growth by forging stronger ties with partners and clients while streamlining vertical units and fortifying operational efficiency.

The agency has grown to over 200 people across New Delhi, Mumbai, and Bangalore with a diverse client portfolio ranging from startups to Fortune 50 companies within 13 years of establishment.  Webchutney was Ranked India’s number-one digital agency in 2008, 2009 & 2011.

Their services include online advertising, Website Designing, Mobile Marketing, SEO, Analytics, Application Development, and Social Media.

Some of their clients are Airtel, Flipkart, Pepsi, Coca-Cola, Bacardi, Red Bull, PepsiCo, Mastercard, and Microsoft, to name a few. The growth signifies the rate of growth of digital marketing industries in India.

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2. Pinstorm

Pinstorm is a digital advertising firm headquartered in Mumbai, India with offices in New Delhi, Bangalore, Singapore, Kuala Lumpur, Zurich, and Santa Clara within 13 years of establishment.

It’s a world where not just desktops and mobile phones but TV programs, billboards, and newspapers are going digital. the world where industrial-era practices of command-and-control or even Kotler-type 4P approaches simply don’t cut it anymore, the world that demands a different kind of business and brand thinking.

At Pinstorm, what they offer is a completely new approach to building your brand in this digital age.

An approach is driven by a different philosophy – where they believe innovating on the product offering can be far more impactful than innovating in TV commercials, and where they think outsmarting the competition is a better thing to do than outspending them.

An approach that sees strategy, research, user experience, web design, mobile-friendliness, advertising, search optimization, viral videos, Facebook campaigns, Twitter updates, real-time listening and responses as a seamless set of tactics that stem from one overarching brand strategy. An approach that has helped their clients wins comprehensively in their markets. This digital marketing industry is having a good numbers of major clients. They are:  Walt Disney, Yahoo, Canon, HSBC, Café Coffee Day, ICICI, ET Now, and GQ among many others.

3. OBBSERV

Obbserv is a leading technology-driven digital marketing and web assets development company co-founded by an IIT Delhi Alumnus having 5+ years of experience. The team of Obbserv consists of 30+ talented members with some of them being tech geeks, creative designers, innovative storytellers, and genius strategists.

Right from offering cost-effective marketing strategies to giving trackable and quantifiable results of increased rankings, traffic, and conversions, Obbserv’s result-oriented approach is both its strength and motivation.

Some of the prominent clients Obbserv has worked with include but are not limited to the International Finance Corporation (World Bank), IIM – Ahmedabad, Indian Institute of Crafts and Design, Limeroad, etc.

The success of their clientele, in terms of services provided, is a derivative of experience in domain understanding, data science, artificial intelligence, and impactful strategic solutions.

With a strong belief in engaging users in online interactions that guarantee the conversion of a lead, Obbserv turns all odds in its favor.

In the practice of breaking their own records in terms of conversion of the real audience, Obbserv is moving towards growth and achieving heights.

Lastly, it’s the innovative sense of carrying out the projects & perfect work-life balance that helped OBBSERV win “THE UCCI EXCELLENCE AWARD, 2018.”

4. Gozoop

Gozoop was established in 2010. Gozoop is not a run-of-the-mill digital agency. Besides the obvious services like social media consultancy, lead generation, viral campaigns, and SEO/SEM services, Gozoop puts in a lot of effort in R&D and creating innovative services and solutions.

One of Gozoop’s first in-house products, Zozolo.com, deals with social commerce and social loyalty solutions. Gozoop has a mobile division as well that develops mobile apps. Gozoop services are now viral throughout India.

5. Avignyata Inc.

Avignyata means omnipresent. They are a company striving to take the services of websites, mobile applications, social media marketing campaigns, and search campaigns and manage online reputation to all parts of India.

Avignyata is involved in fulfilling the mandate of the rise in social media marketing in India.  They are one of the pioneers and leading digital marketing industries in Mumbai with skilled professionals with marketing insights.

Their objective is to develop a virtual ubiquity for the brands, incorporate all the areas that have a positive impact on the brand, help clients analyze their online outreach, and promote them as a Social Media entity.

6. Windchimes Communications Pvt . Ltd.

Windchimes is a global-award-winning digital media agency that is redefining conventional marketing from one-way brand speak to building a dialogue.

We provide the entire bouquet of digital services including Social Media, Web & Mobile Development, Design, Video & Publishing solutions, Social media advertising, SEO, PPC & Display and Educational Workshops.

7. Antz Media

They focus on internet-based management of products and services. The company is located in Kochi. they provide the following services: Online brand management, designing solutions, and multi-level marketing: T

hey provide all these services to the following companies and brands: Melathil, Ayu: Care, Heal Wellness Solutions, Oberon, Euro Agencies, IAAI, Deeksha, Precision Solutions, Food Circle, Coral Designer Tiles

8. BC Web Wise

This company has really worked hard with a very good number of clients. They deal with all aspects of internet media solutions and other advertising and promotional need of clients.

They produce the following services: internet media solutions, websites, internet advertising, e-newsletters, mobile marketing, online research, and content management.

Their services have cut across the following company or brands: Hindusthan Lever, Microsoft, ITC, Kellogg’s Chocos, ABN Amro, Yahoo (India and Singapore), M ONE, MindShare, WNS, Madison, Kingfisher Airlines, PCS Technology, Ruchi, Crest Communications, Indian Institute of Interior Design, Zydus Cadilla, Peerless, BPL, Johnson n Johnson, HP Gas, Star TV, Garnier, Maruti, Crossword, Orange, etc.

Digital Marketing Trends

What are digital marketing trends in India? This is a question that businesses, both small and large, are trying to answer. After all, the digital space is constantly evolving, and what worked last year may not work this year.

One of the digital marketing trends that we’re seeing in India is a move toward personalization.

Consumers are becoming more and more accustomed to seeing personalized content, whether it’s in the form of recommendations from friends on social media or ads that are relevant to their interests.

As a result, businesses are starting to invest more in personalization technologies such as marketing automation and data management platforms.

By understanding their customers’ digital body language, they can deliver more relevant and targeted content that leads to better conversion rates.

Another online marketing trend in India is the rise of video content. Thanks to the proliferation of high-speed Internet, mobile devices, and social media, consumers are now consuming video content at an unprecedented rate.

According to a report by Cisco, online videos will make up more than 82% of all consumer internet traffic by the end of 2022 which will be 15 times higher than it was in 2017.

This presents a huge opportunity for businesses to reach their target audiences through this engaging and visually appealing medium.

A few other trends to look for are programmatic advertising, conversational marketing, voice searches, browser push notifications, interactive content, AB Testing, etc.

Future of Digital Marketing in India

Digital marketing in India is still in its nascent stage with most businesses yet to fully understand and leverage the potential of digital channels for their marketing efforts.

However, with the rapid growth of the digital economy and an increasing number of internet and mobile users, we can expect digital marketing to play a much bigger role in the years to come.

As businesses become more digital-savvy and consumers get more comfortable with digital channels, we will see a further increase in the adoption of digital marketing techniques such as personalization, video content, programmatic advertising, etc.

This will lead to a more competitive digital landscape where businesses will have to continuously innovate and invest in new technologies and strategies to stay ahead of the curve.

So, what does the future hold for digital marketing in India? We can only wait and see how this rapidly evolving industry will take shape in the years to come. But one thing is for sure, digital marketing is here to stay and is only going to get bigger and better.

To be ready for future scope digital marketing demands, it is important for businesses as well as professionals to be ready for the following trends-

1. Customization:

One of the trends that is here to stay is customization.

As consumers become more and more accustomed to seeing personalized content, businesses will need to invest in personalization technologies to remain competitive.

2. Customer Segmentation and Targeting:

With the increasing availability of data, businesses will need to focus on customer segmentation and targeting to deliver more relevant and targeted content.

Precise customer targeting is a digital marketing technique that involves identifying and targeting specific customers with personalized messages.

This helps to create a more efficient and effective marketing campaign by ensuring that the right people are receiving the right message at the right time.

3. Increasing demand for AI:

As businesses strive to remain competitive, the demand for AI-powered digital marketing tools and solutions will only increase.

4. NFTs, Cryptocurrencies, and Virtual Reality:

To maintain a competitive edge, businesses will need to investigate novel technologies like NFTs, cryptocurrencies and virtual reality.

5. Conversational Marketing:

Conversational marketing will become more important as consumers increasingly expect brands to be available 24/7.

6. Storytelling:

Storytelling will continue to be an important digital marketing tactic as it helps businesses to connect with their customers on a deeper level.

All in all, the suitability of digital marketing in India in 2022 is growing day by day. Businesses that have not yet started their digital marketing journey should do so as soon as possible to stay ahead of the competition.

And those who are already on the digital marketing bandwagon should keep up with the latest trends and technologies to stay ahead of the curve.

Conclusion!

The digital marketing industry in India is still in its initial phase.

Most companies are still thinking to adapt to the medium while top companies have already started exploring the importance of digital marketing.

Smaller cities in India are giving birth to digital marketing agencies. Corporate organizations will be glad to spread the good news on their product to the entire large population.

This can be achieved while literacy education is more intensified in the country & people take up online advertising in India.

That is, literacy in the English language and another foreign language, literacy in the use of computers, and more digital marketing awareness by learning digital marketing.

By enrolling in digital marketing courses in SEO, SEM, PPC, etc you all can become successful digital marketers.

Students and new digital marketers can also find free digital marketing courses on YouTube to learn Search Engine Optimization, Content Marketing, SEM, PPC, etc to become expert in the field.

FAQs 

Which city is best for digital marketing jobs in India?

A recent survey conducted by PixelTrack, a digital marketing company, found that Tier 1 cities Delhi, Bengaluru and Mumbai (in that order) are the most preferred job locations for digital marketing students and professionals in India. The salary of digital marketing in India is also the best in these cities.

What are the latest Digital Marketing trends?

Some of such trends include conversational marketing, voice searches, browser push notifications, interactive content, AB Testing, etc.

Is digital marketing a good career in India?

Yes, digital marketing is one of the best career options in India. With the growth of the digital economy and an increasing number of internet and mobile users, the demand for digital marketing professionals is only going to increase in the years to come. From being a digital marketing manager, or SEO specialist to a content marketer, and video and graphic designer, you can easily find the best suitable digital marketing job for you.

What skills are required for a career in digital marketing?

Some of the skills that are required for a career in digital marketing include Search Engine Optimization, SEM, social media marketing, email marketing, content marketing, etc.

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16 Comments
  1. Prateek

    A Very usefull article.
    I would like to throw some light on the Digital Maketing growth and future in Healthcare.

    In today’s world, we are moving fast towards a Digital platform, having almost all the services on the fingertips of the consumers for convenience. Healthcare industry is also progressing towards integrating the digital technology in healthcare along with the regular practices to understand and serve the patients better. In today’s online world, there is a great opportunity in healthcare to use digital media to educate, inspire, motivate and engage the target audiences.

    Digital health technologies encompass a wide range of tools, such as wearable sensors and portable medical devices to digital signboards, tele-medicine tools and practice management tools. It is very important to target the right audience to achieve certain goals:

    1. Improve decision making
    2. Patient engagement
    3. Improve Communication
    4. Need identification and tailormade services
    5. Convenience and cost effective services

    The essence of marketing, in healthcare industry derives to the recall and loyalty of a customer; to spread the word of mouth on social platform such as Facebook, Google +, twitter, etc. and advocate for the brand.

    1. Digital Marketing

    2. Digital Branding

    3. Website Design SEO SEM

    4. Patient centric approach

    5. Personalized tools & reports

    Reply
  2. kunal shah

    Very Informative Post! Indeed Internet plays a very important role in digital marketing, where various products & services are put forward to seek attention of citizens.

    Reply
    • Jasleen Kaur

      Thanks Kunal. Glad you liked it.

      Reply
  3. amit

    A very Useful Article Jasleen. Digital Marketing is enabling growth prospects in different spheres, especially education sector.

    Reply
    • Jasleen Kaur

      Thanks Amit, glad you found it useful. 🙂

      Reply
  4. Jayaraj Chanku

    Thank you Jasleen for this awesome information. The digital marketing industry is younger as an industry but dynamic too. Thank you for conceptualizing the growth of digital marketing in India.

    Reply
    • Jasleen Kaur

      Thanks Jayaraj, happy to receive a comprehensive feedback. Hope it helped.

      Reply
  5. Ravi

    Since when digital marketing has become an industry?

    Reply
    • Sahil Arora

      Hi Ravi,

      Since digital marketing techniques have become one of the topmost skillsets for any business to generate leads & conversions digital marketing itself has become an industry.

      Reply
  6. HARRY

    ITS VERY NICE ARTICLE AND VERY USEFUL I READ FULL ARTICLE UNDERSTAND MANY MORE THINKS ABOUT DIGITAL MARKETING.

    Reply
    • Jasleen Kaur

      Harry, thank you for the feedback. Good to know that you could understand more about Digital Marketing. Let me know should you wish to know anything else. Happy to help.

      Reply
  7. madhura

    Good post.

    Reply
    • Jasleen Kaur

      Thanks Madhura. 🙂

      Reply
  8. Vrijesh Shukla

    The way you address the differences between a traditional and digital world when it comes to reaching the audience is superb. The expenses used in digital marketing are less and the outcome is achieved in a short period of time. The graphs used are very impressive.

    Reply
  9. Jasleen Kaur

    Vrijesh, it’s good to know that you liked the blog outlay holistically in terms of content & graphics. Thank you for your feedback. 🙂

    Reply

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