89% of B2B marketers say brand awareness is the most important goal, followed by sales and lead generation (Content Marketing Institution).
A brand often drives purchase decisions. It represents a vital emotional bond. For a lot of companies, it’s the most valuable asset on the balance sheet. According to the Harvard Business Review, building brand loyalty depends on shared values with your consumers. It is not the number of interactions a buyer has with your brand, but the quality and relatability of the interaction.
Internet and social media have changed the way branding works. For a clear understanding of the actions towards building a brand in the digital age, we recently conducted a webinar on “How to Build a Brand in the Digital Era“.
To lead the webinar, we had with us, Dr. Vikram Venkateswaran, Digital Consulting Leader.
1) Why is developing a culture important for your brand?
2) How did some iconic brands build this culture?
3) What can you do to do this?
4) Session Agenda
These were the highlights of the session.
Access the webinar recording here:
Hopefully, this webinar was valuable and added to your knowledge. Moreover, if you are looking forward to Digital Marketing for Business & Career Growth, join our free Digital Marketing Orientation session.