Are you inspired by the opportunity that Facebook Marketing provides?
Do you run multiple Facebook Ad Campaigns?
If yes, then you should learn how to use Facebook Power Editor so enhance Facebook strategy.
Hootsuite’s 2018 Global Barometer Report, Facebook is the top platform for both B2B and B2C businesses.
The best Facebook ads look and feel as relevant and timely in your News Feed as the posts you see from your friends.” – by Mari Smith
In this article, you will get to know the benefits of using Facebook Power Editor, the steps to create and edit campaigns & the optimal use of Power Editor Tools to build a strong Facebook strategy.
What is Facebook Power Editor?
Facebook Power Editor is one of the advanced Facebook tools that helps businesses efficiently manage multiple campaigns and advertisements on Facebook.
One can create, edit, manage and optimize advertisements and campaigns in a huge amount across a large number of different advertisement accounts. Facebook Power Editor is a tool designed for a large number of advertisers who need to create lots of advertisements at once and have definite control of their campaigns.
To access Facebook Power Editor, we need to go to www.facebook.com/ads/manage/powereditor in the Chrome browser on a desktop computer or a laptop which is easier to access.
To avoid creating hundreds of advertisements at scale, advertisement creation is recommended for using.
The advertisements will then be available to view from the Advertisement Manager.
If one needs to make any changes to the features that are only available in Facebook Power Editor, one will have to re-download the advertisements, make the relevant changes and upload them again.
However, if the change is something which one can adjust from the Advertisement Manager, one should feel free to adjust it there.
Advantages of using Facebook Power Editor
Facebook Power Editor is one of the most advanced Facebook tools that has a lot of interesting features. One of its benefits is that new features are added here first before they are transferred to the Ads Manager area, so one has early access to all of the coolest toys.
Here are some of the benefits of setting up ads with Facebook Power Editor & enhancing Facebook Marketing.
1. Running ads on a time zone in an independent schedule with Facebook Power Editor Tools
If from prior it is known that the audience is only on Facebook at a certain point of time on a particular day, improvement of ad performances by showing the ads on those specific local times.
When a particular budget has been chosen and has been scheduled in the ad set area, one can pick the number of times an ad can run in any time zone.
2. Controlled Placement of Ad
Usually recommended in case if one is an application developer. During these times, controlling the placement of the ads can be very useful because one can advertise to the people on the right mobile device.
One can also choose to only show their ad to mobile devices when they’re connected to WiFi.
3. Better Optimization
In Facebook Power Editor we can optimize our ad for the same things available in the Ads Manager such as clicks, post engagement (depending on whether we are doing a boosted post ad) or impressions.
But we can also select daily unique reach, which allows us to bid on impressions (bid per 1,000 people who gets to see our ad), but limits their views to once per day.
4. Bulk Uploading
One who is running a lot of ads may be interested in the bulk uploading feature. It allows to upload excel spreadsheet of the ads and download them in case any edit is required.
5. Running of Unpublished Posts
An unpublished post looks similar to a regular page post in which it has longer text, but it also includes a call-to-action button and one can control what the link looks like.
6. Creating a campaign by using Facebook Tools
Facebook ads consist of three elements: campaign, ad set & ad. The campaign is where we set the objective of the ad such as page post engagement or website clicks.
The ad set is where we select the targeting, budget and schedule for the ad. And the ad is where we have the image and text for the ads.
Creating an Ad in Facebook Power Editor
Here are the instructions for creating an ad in Facebook Power Editor.
1. Name the Campaign, Ad Set and Ad.
Click the + symbol on the left side of the page to create a new ad.
In case of an existing campaign or ad set
2. Designing the ad
Design area solely depends on the objectives chosen for the campaign. It should be kept in mind that until everything gets over, errors will be seen.
3. Editing Ad set
Editing of Ad set can be done in the following ways:-
(i) Budget and schedule for the ad
(ii) Bidding for the ad (optimization and pricing)
(iii) Target audience
(iv) Ad placement
4. Upload the Campaign, Ad Set and Ad
Now that the campaign, ad set and ad are complete and one can click the green Upload Changes button to send their ad in for review.
If the ad passes Facebook’s review, he or she’ll get a notification that “your ad has been approved and it will either begin running right away or be set to run according to the schedule you configured”.
When we click Upload Changes, we’ll get an upload preview to make sure we know exactly what’s being sent to the Ads Manager. We’ll receive an upload confirmation notification as well.
Access the Facebook Power Editor Ads
Facebook Power Editor is used only in the creation or editing phase of our ads. Once we’ve uploaded the Facebook Power Editor ads, we can access them and make changes to them from the Ads Manager.
We also access the report information from the Ads Manager area.
I hope by now you must have understood the concept of Power Editor Tools & can now create a robust Facebook Strategy.
Are you inspired by the opportunity of Facebook Marketing? You may also enroll in a Facebook Marketing Course to create a strong Facebook Marketing strategy.