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iCracked Is Becoming The Uber For Smartphone Repairs

iCracked Is Becoming The Uber For Smartphone Repairs

iCracked is an online electronics repair and trade-in company focused on iOS products. The Redwood City, California-based company, founded in 2010, provides services customers of around 12 countries. Inception from humble dorm-room, iCracked continues to improve the mobile device lifecycle. Fostering a community of over 4016 certified iTechs across the country ,  iCracked is the world’s biggest and possibly the most efficient on-demand fixer and trade-in network for iOS devices. Company’s iTech network is composed of background-check and expertly-skilled independent professionals who provide the highest quality services to clients in their local areas. It does not matter where in world client may be, company’s iTechs are backed by a dedicated small team of 115 members in the heart of Silicon Valley.

It is not strange for 20-year-old Taha Jahmi to leave what he is doing on a Saturday night and meet an unknown person at a bar to fix his shattered iPhone display. Actually, Taha is making a living off this way. He responds for on-demand smartphone repair requests for iCracked, which is a Redwood City, California-based startup that is commonly known as the “Uber for fixing phones.” He said  “I meet people in coffee shops, at their homes, offices, parties — anywhere. “I have even fixed phones in bars at 10:00 p.m., after someone has drunkenly dropped a device on the floor.”

In 2010, Co-founders AJ Forsythe and Anthony Martin started this company from their dormitory at California Polytechnic State University, where they thought that there should be a some more easy way to get mobile phones repaired than waiting in a long line at the mobile store. ICracked works with independent contractors, which are also called iTechs, like Taha, who are able to show up at nearby doorsteps to replace displays and batteries, repair water damage, fix home buttons and charging ports etc.

“I was a clumsy college kid who broke his phone regularly and after quite a few mishaps, it was too expensive to keep going to Apple to fix the phone,” AJ told in an interview. “I wanted to try my hand at doing it himself, so I bought parts from Alibaba and quickly realized I could fix iPhones faster and better.”

After getting some good hand on this new skill, he started charging friends some amount of fee for repairs and brought in Martin, who sold out Campus Radar, his peer-to-peer textbook rental company, and helped get iCracked off of the ground with funding. Given the fact that how iCracked delivers an alternative of the long wait times at the Apple store, the company has built a great business across the U.S. and Europe by providing on-demand repair technicians to customers at affordable price.

In fact, the company generated $25.2 million revenue in 2014, with technicians getting $9 million in take-home pay. Technicians, who usually fix between 30 and 50 devices each week, receive the price of each repair. While, iCracked gets its revenue mainly through the resale of traded-in mobile hardware and the sale of technician repair kits, which independent contractors are required to purchase (the kits’ price range from $700 to $1,500). There are now more than 3,000 iTechs who work for iCracked.

“Requests come in 24 hours a day, but it’s up to us to decide which ones we want to take,” he said. “I’m a full-time student so I try to repair as many as I can.” Forsythe told that the company is on track to hit 5,000 iTechs by the end of 2015. “We want to develop ways to care for all of your smart devices and are working to expand the on-demand workforce we have built so far.”

The service provided by the company works for any mobile device, not just for iPhones. Technician Taha noted that he has seen a lot of display fix requests for the iPhone 6 and iPhone 6 Plus. This is not because of the type of glass, just because of the popularity of the devices. “A run-in with the pavement,” he said, when asked about the most common reason cited for needing a repair?

After visiting Mashable office, Taha could able to fix a broken iPhone screen in about 25 minutes. After knowing about the damage and checking the function of the home button, camera and other features, he removed the display with such accuracy as of a surgeon. He said “I have really good eyesight,” while holding a collection of small screws in his hand. After separating the display from the built-in power source, he fixed in a new display and swapped a tempered-glass to protect the screen.

“We can also meet people in Starbucks, Dunkin’ Donuts and other public places,” Taha said, while handing over the repaired device. “We undergo background checks, but to make sure customers feel safe, I’d even offer to fix it in my car and bring it back when I’m all set.” Nevertheless iCracked’s overall performance doesn’t compare to Apple’s army of fabulous technicians at its over 500 retail stores across 12 countries, iCracked clearly beats the tech giant in two areas: Price and convenience.

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