MBA in Digital Marketing vs Digital Marketing Certification

10 Min Read. |

Why should I even care about MBA in Digital Marketing? Well, let me tell you…

At the moment, the number of internet users worldwide is 3,675,824,813… Well, that is a huge number. The internet penetration is 50.1% which means it has grown 958% from 2000 to 2016.

Not so surprisingly, since people are moving online, the career prospects in digital industry are growing too.

In 2016, the average firm was expected to allocate 30% of their marketing budget to online; this rate is expected to grow to 35% by 2019. (Forrester Research, 2016)

People have numerous career paths to choose from after graduation. One of the emerging fields is Digital Marketing. Undoubtedly, Digital media is the best domain to be in today’s time.

MBA in Digital Marketing

MBA in Digital Marketing vs Digital Marketing Certification

You can enter the online/internet marketing industry with Digital Marketing certifications. The industry has different metrics to track almost everything that happens on the internet and therefore, getting certified in any of its domain (SEO, PPC, Email Marketing, Social Media Marketing, or Web Analytics) will give you an edge over others.

Taken the 3-year trend from 2013 to 2016 in Google Trends, I compared MBA in Digital Marketing (blue) against Digital Marketing certification (red) and Digital Marketing diploma (mustard). As it is visible, the demand for Digital Marketing Diploma and Digital Marketing Certification is way higher than MBA in Digital Marketing.

People are less likely to prefer MBA in Digital Marketing in India when they have other options available offering better results.

MBA in Digital Marketing vs Digital Marketing Certification


So how MBA in Digital Marketing is different from certifications in Digital Marketing?

MBA in Digital Marketing

MBA Digital Marketing

The most basic and important difference between these two is that you need no previous experience or schooling whereas, for degrees or masters, you need:

  1. Previous schooling
  2. Degree prerequisites
  3. GPA scores

These steep requirements often come along when an applicant has applied for MBA in Online Marketing.

Aim of Digital Marketing Certification & MBA in Digital Marketing

Let’s see how Digital Marketing certification is different from masters in Digital Marketing…

1. Digital Marketing Diploma/Certification

Digital Marketing certificate is typically aimed at acquiring professional skills. A person who is focused on learning essential skills and knowledge should go for Digital Marketing Certification or a Diploma.

2. Masters in Digital Marketing

In MBA Digital Marketing, you will learn the basic business concepts with specific Digital Marketing courses. You will have an overall idea of what is the role of Digital Marketing in business instead of learning professional Digital Marketing skills.

How Digital Marketing Certification is Better than MBA in Digital Marketing?

When it comes to career, we all are skeptic about what could be the best possible option for us. If you are confused about which or what kind of Digital Marketing Course to choose, consider the following points:

Meeting the Demands for Digital Marketing Skills

We all know there is a huge requirement for digital marketing skills and this gap is only filled by those who actually know how to apply their theoretical knowledge to solve the problem at hand. Although a lot of institutions and colleges like IIMs have added digital marketing as a subject, they are unable to reach the bar when it comes to quality and practical knowledge.

This is because digital marketing skills need to be imparted by an expert and someone who is able to apply his knowledge in the real world. Well, those experts/practitioners are working in the industry. However, the universities hire a professor who gives the students an academic orientation.

Digital Marketing Course by Digital Vidya

Free Digital Marketing Webinar

Date: 30th Jan, 2021 (Sat)
Time: 11 AM to 12:30 PM (IST/GMT +5:30)
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Steep Requirements

As we mentioned above, to do digital marketing masters programs requires schooling, a good GPA and if you are not a graduate, forget about building a rewarding career in this industry. Education qualification is a pre-requisite when it comes to an MBA unlike certification.

Employment Opportunities

Questions like ‘What are the best universities for an MBA in digital marketing?’ or ‘Which is the best Digital Marketing masters degree?’ are common. Almost everyone is doing an MBA digital marketing online or offline without even thinking what is the benefit they could derive from it. However, soon after students are asking ‘What digital marketing courses after MBA I can go for?’

Here is an eye opener for you…

93% of MBA graduates are unemployed in India according to a study conducted by the Associated Chambers of Commerce and Industry of India (Assocham) in April 2016.

The study says that with the exception of the elite Indian Institutes of Management (IIMs) and the top 20 ranking institutions, most of the MBAs are doing a 8 or 9-hour shift for 10,000 INR or even less. This is because people lack professional skills and the market requires experts who can solve the real world problem.

Therefore, there’s a growing trend for specialized programs vs general MBA unless done from premier management institutions such as IIMs, ISB.

Why Should I Choose Digital Marketing Certification Over Free Online Digital Programs?

Free Digital Marketing courses may seem to be good to ears and some might consider the free courses as well. The cost-free education may sound too good to be true.

  • But the fact is you need immense self-motivation and dedication.
  • One thing is for sure, there are no penalties for lagging behind in these courses and also, no rewards for excelling at them.
  • Also, these free Digital Marketing course resources may exist but they are surely not organized or all located in one place against the organized degree or certifications.
  • If you have ever tried free online education, you must have faced the inability to discuss with a class or an expert. This implies free course instructors may not be available to answer your queries or clarify the doubts like a certificate course instructor would do.
  • The highly distinctive feature of a certification in Digital Marketing to a free online Digital Marketing course/program would be the employment opportunities.
  • In Digital Marketing diploma and certification, the performance is tracked down by the institution, the task for self-studied students is to prove their ability and skill set without the help of a certification, degree, GPA or professor recommendations.

However, it depends on you which path is suitable in terms of financial budget, goals, and student’s qualities.

Types of Digital Marketing Certification

If you plan to go for Digital Marketing Certification, here are top 7 specializations you can opt for:

1. Search Engine Optimization or SEO Certification

If you are planning to do SEO certification, you will learn the methods, tactics, techniques, and strategies to increase the number of visitors to a website by obtaining a high-ranking position in the search results page of a search engine (SERP) like Google, Yahoo, Bing, and more.

  • On-page Optimization
  • Off-page Optimization
  • Search Engine Algorithms
  • Live projects and assignments to get hands-on experience, and more

2. Social Media Marketing (SMM) Certification

Social Media Marketing means the process of gaining website traffic or attention via social media sites. You will usually create content that attracts the eyeballs of the crowd and encourages them to share your article/image/video on their social networks.

  • Social Media Strategies
  • Promotion of content
  • Crafting and executing strategies on various social media platforms
MBA in Digital Marketing

Social Media Marketing

3. Search Engine Marketing/SEM/PPC Certification

SEM is a part of internet marketing where you will promote the websites by increasing their visibility in search engine results pages (SERPs) majorly via paid advertising. Upon doing PPC certification, you will learn the following skill set:

  • Strategizing PPC plans
  • Market Analysis
  • Campaign Management
  • Bid Management Plan
  • Performance Tracking and more

4. Web Analytics Certification

Learning web analytics means you will be able to measure, collect, analyze and report web data for the purposes of understanding and optimizing web usage. This aspect of Digital Marketing provides information about the number of visitors to a website and the number of page views. One acquires special skills like:

  • Goals and Ecommerce
  • Common Web Analytics Mistakes
  • Web Analytics Tools
  • Social CRM and Analytics
  • Social Media Analytics

5. Email Marketing Certification

The uses of emails to request business, send ads, solicit sales or donation, and are meant to build loyalty, trust, or brand awareness. You will learn the following aspects:

  • Ensure deliverability of emails
  • Create effective Email Content
  • Acquire customers using Email Marketing
  • Nurturing & Automation

6. Inbound Marketing Certification

Opposite to outbound marketing, inbound marketing is the promotion of a company or other organization via social media marketing, physical products, SEO, newsletters, eBooks, video, blogs, and other forms of content marketing which would attract the customers. The following aspects are covered in any Inbound Marketing Certification:

  • Attract potential customers into conversion funnel
  • Convert Prospects to Leads using emails
  • Convert Traffic to Leads
  • Nurture Leads using emails

7. Content Marketing Certification

It is the marketing technique of creating and distributing relevant, useful, and consistent content to attract and acquire a clearly defined audience with the goal of driving profitable consumer action. By doing a content marketing certification, you will learn to:

  • Write blogs and newsletters
  • Execute a Content Marketing Strategy
  • Measure Content effectiveness
  • Video content marketing

Career Options after Digital Marketing Certifications

Jobs are available…

MBA in Digital Marketing

Career options after Digital Marketing Certification

But extraordinary jobs with good pay scale are only available to those who are extraordinary or specialized in a field. Having basic knowledge of Digital Marketing isn’t enough in this post-digital world. You can secure ‘that dream job’ of yours only if you have skills that differentiate you from the rest.

Out of those highly-paid and satisfying jobs, here are few enlisted below:

1. Digital Marketing Manager

Have good experience and certifications to prove your expertise? You will be hired easily!

Responsibilities of a Digital Marketing Manager

  • Leading Digital Marketing team
  • Reporting to Vice President of marketing
  • Combining different components of Digital Marketing
  • Making the Digital Marketing strategy efficient

Salary of a Digital Marketing Manager

MBA in Digital Marketing

Digital Marketing Manager Salary

The salary ranges from 15-20 lacs per annum but can go up to 40 lacs depending upon the experience.

2. Search Engine Optimization (SEO) Specialist

Know the tactics of increasing the hits on a particular website and improve its Google rankings via SEO practices, you are good to go as an SEO specialist.

Responsibilities of an SEO Specialist

  • Translate the work of marketing executive into successful SEO campaigns
  • Keyword researching, auditing content, checking image tagging & site maps
  • Boosting social shares
  • Keep pace with changing trends in SEO world
  • Look for statistics

3. Social Media Marketing Expert

Social media marketing is concerned with spreading the content via social media platforms. With the addition of new targeting options and features added almost every single day, the requirement for a social media marketer is increasing day by day.

Responsibilities of Social Media Marketing Expert

  • Run advertisements on social media platforms
  • Social Media Strategizing

4. PPC Specialist

After doing PPC or SEM certification, you can apply for PPC specialist job. However, remember that you can’t excel in PPC field if you know nothing practically.

Responsibilities of a PPC Specialist

  • Targeting the number of leads & Clicks in a given budget
  • Keyword Research
  • Split testing the ad campaign
  • Bid Management
  • Ad copywriting

5. Inbound Marketing Manager

The inbound marketer creates a strategy on how to attract customers.

Responsibilities of an Inbound Marketer

  • Manage funnel and conversion at each stage
  • Drip marketing
  • Lead nurturing
  • Conversion rate optimization

6. Content Marketing Manager

Content marketing is the king (we’ve heard it several times by now)…This implies, there are many opportunities available to those who know the tactics of writing well online. You can also work from home without any hustle.

Responsibilities of content marketers

  • Content Marketing and managing blogs, ebook publications, etc
  • Video marketing
  • Guest blogging
  • Email communication
  • PR

Read to know more: Top Digital Marketing Jobs

Skills you will Acquire after Digital Marketing Diploma

Going for a Digital Marketing certification implies that you wish to acquire special and technical skills about Social Media Marketing, SEO, PPC and more.

Digital Marketing Course by Digital Vidya

Free Digital Marketing Webinar

Date: 30th Jan, 2021 (Sat)
Time: 11 AM to 12:30 PM (IST/GMT +5:30)
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MBA in Digital Marketing

However, whilst in the process to acquire a certification, you will also learn the following skills:

  • Analytical Ability
  • Multitasking
  • Comfort with Technology
  • Passion for Digital Media


To sum up all, there is one thing for sure that you might have to spend an exorbitant amount of money when it comes to MBA in Digital Marketing. Also, if you are looking to acquire professional skills, Digital Marketing certification is something you should go for!

Still need clarity? Join the free orientation session on Digital Marketing for Career Growth.

Tell us what your requirements are? Do you prefer Digital Marketing MBA or a Certification?

Image credits: digitalmarketinginstitute, freepik

Register for FREE Digital Marketing Orientation Class
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  1. Rwitik Gupta

    Hi, I am an MBA student. I am interested in Digital Marketing Certification. Which certification should I go for? And How it will add value to my job prospects?

    • Sakshi Behl

      Hi, Rwitik. Glad to know your interest in Digital Marketing Certification.
      Since Digital Marketing is the core skill for anyone in marketing right now, it is important for you to learn the entire spectrum of digital marketing so that you can grab senior marketing profiles early in your career. For that, you need to go for CDMM course which not only gives you hands-on experience but placement assistance too.

      Here’s a chance for you to join our upcoming online orientation session to explore the opportunity of our program for free. You need to sign up for the same here:

      • Milind

        Hi My name is Milind, working in Networking (IP) domain with 10yrs of experience, Want to know if digital marketing course will help to boost my career?

  2. Drashti Mehra

    Will MBA in Digital Marketing help to boost career as digital marketer? If yes, how?

    • Sahil Arora

      Hi Drashti,

      You must be aware that digital marketing is the future of marketing. It could be the best career for you after an MBA as digital marketing is the booming industry. Digital Marketing is one of the latest marketing technique which would help you to advertise or promote your business using digital devices. I would like to share some stats which would help you to know more about digital marketing which could be helpful for your career growth.

      Reasons for growing demand of Digital Marketing:

      1) Digital media user adoption growth
      2) Digital marketing spend growth
      3) Talent gap for skilled digital marketing professionals
      4) Rate of change in digital marketing industry
      5) Growth of Internet-based businesses

      Due to low talent gap demand for digital marketers is rising & it could be the best option for MBA students.

  3. Rohan Kumar

    This is truly a great article. Digital marketing has become a popular trend in the domestic as well as international market. A lot of people are interested towards this and many are taking digital marketing as their profession.

  4. Aman Gupta

    Does digital vidya offer Digital Marketing MBA or certification program?

    • Sahil Arora

      Hey Aman,

      Digital Vidya offers Master level certification program in Digital Marketing where you will be learning digital marketing practically from industries best experts.

  5. Udayveer Singh

    I am doing a job in digital marketing industry for 6+ years. I want to do an executive mba in digital marketing. What are the best universities for an MBA in digital marketing?

    • Sahil Arora

      Hi Udayveer,

      As we shared how digital marketing certification can be a better option than MBA in digital marketing. You must attend our free demo session where you will learn how digital marketing can be a better option for your career.

      Attend free live demo session –

  6. Manisha Arorah

    What are some of the best digital marketing mba programs in India? I prefer online modes.

    • Sahil Arora

      Hi Manisha,

      If you are looking to learn digital marketing you can consider digital marketing master certification program from digital vidya which is equivalent to mba in digital marketing. You will be getting govt of India certification from vskills.

      Attend free demo session conducted by digital vidya:

  7. Amit kumar senapati

    Hello there .
    My name is amit and m a bsc graduate. Now m preparing for mba digital marketing or mba data analysis now i m confuased., and m after i read this site m worried about with these confusion. I need a better carrer plz suggest me . U all r expertise in ur profeson plz advise me.

  8. Kaushal kishor bhardwaj

    How much fees are of course, how many days time duration of this course, I want full information.

    • Mahima Sood

      Hey Kaushal

      You can visit the respective course pages to gain complete information regarding the duration, fees structure, class timings etc. Ideally the course is of6 months, however, in a case of time constraints you can also complete the same within 3 months. you can refer this link to get the details of our flagship course- CDMM.
      Please feel free to contact us for any further queries.

  9. Vaibhav

    Hi i am working as a BDE. Doing sales in digital marketing. how can i upgrade my self ?

  10. Akshayta Chourey

    Hi I am Akshayta. I want to know which digital marketing certification is the best among those 7 which are mentioned above.

    • shruti kapoor

      I have done my MBA & later looking for SEO training.Yes of course there are many sources to learn.But which certification is best form me.Please suggest.

  11. Shubham kumar vaibhav

    I have completed bca. Should i join this course which is called master in digital marketing?

    • Mahima Sood

      hey Shubham

      A CDMM course is a comprehensive Digital Marketing course which will add to your existing knowledge and enable you to gain understanding of the functioning and conceptualization of Digital Marketing.

  12. sandeep

    Nice post sir
    I want to apply for adsence
    Please check my website and give advice

  13. Gopal Gayali

    Hi I am Gopal Gayali form Kolkata my question is after doing this course what I will be learn about social media and digital marketing. Sorry I am not searching for job or certificate . I need to learn about it .

    • Sahil Arora


      Yes, you would be learning complete digital marketing which includes SEO, Social Media, PPC, Email Marketing, Affiliate Marketing & much more. Check digital marketing course offered by us where you will get complete course curriculum which would help you to understand what all would be covered in this course:

      Hope this helps.

  14. gaurav

    what if i do an MBA in marketing(only marketing) and after that i do a digital marketing certification course rather than doing mba in digital marketing only, will it be a good decision?

    • Sahil Arora

      Hi Gaurav,

      I would suggest pursuing digital marketing certification course along with your MBA (marketing) which would add a great weightage to your skills & resume. Since digital marketing is one of the latest marketing technique learning & acquiring these skills would be a great advantage.

      Hope this answers your query.

  15. Naruto Uzmaki

    How it can help me to build my caree, I’m still in first year
    Can u tell me plllsss

    • Sahil Arora

      Hi Naruto,

      Since you are pursuing & if you want to pursue your career in marketing you must go for digital marketing skills. With the increasing demand for digital marketing if you will go for digital marketing you can give a good start to your career.

      Hope this helps.

  16. Ashutosh Pandey

    Hi… I was graduate in BMS and after that, I had completed Digital Marketing study… I want to know which is the best college for MBA in Digital Marketing Full time.

  17. Umesh Kumar

    I am interested to lean advance SEM, tell me the best possible way to lean.

    • Sahil Arora

      Hi Umesh,

      There are many sources to learn:
      1) Follow Digital Marketing Experts
      2) Tutorials & Courses – One of the best way to master SEM is to join certification course where you can learn from industries best experts:
      3) Start working full time/freelancing/internship
      4) Stay Updated with Latest Trends

      Hope this helps.

  18. onkar chavan

    i am onkar chavan, will you please send me some more info about MBA in Digital Marketing course

  19. Hitakshi Shah

    I am Hitakshi Shah. I have done BBA and am recently doing digital marketing certificate course. soon i will be having few certificates like Hubspot, google adwords, etc. which holds good importance. i did this course so that i can educate myself to this world of digital marketing as i wish to make a career into it. i am planning to do MBA in digital marketing from abroad universities. as i wish to learn their market. before opting for mba i have to do 1 year of post graduate degree which i am planning to do in the field of digital marketing. as of now this is my plan. what do you suggest ? i read this blog and also understand that having only certificates won’t make any damage but i think i should be having a masters degree on my hand which in future would help me a lot.

    • Sahil Arora

      Hi Hitakshi/Onkar,

      Glad to know your involvement and interest in Digital Marketing.

      As you would know, unlike other educational fields, digital marketing is a very dynamic and a practical skill. Theoretical knowledge about digital marketing has almost no meaning. Considering this fact, the only person who him/herself is a practitioner can (and should) teach you digital marketing. For this fundamental reason, academic institutions can’t do justice to the opportunity of digital marketing education as professors in this institutions are not practitioners.

      Anyone who’s looking at hiring a digital marketing professional would like to know how much practical skills you’ve vs testing your theoretical knowledge. If this were not true, getting industry certifications such as Google AdWords, Analytics, Hubspot Inbound Marketing certifications should have been sufficient criteria for hiring digital marketing candidates.

  20. reachfirst

    I specifically check the updates on Moz Blog as the information provided on it is very useful and latest.

  21. Bhavik

    i am BE in Instrumentation engineer.. now i am in field of marketing engineer in Automation and VFD..
    and i am interesting in Digital Marketing..
    any MBA or Certification Course are available..??

  22. Priyanka Subhash

    Hi I have completed engineering in information technology. I never worked. I have a 5 years gap. I want to pursue further studies and want to go for a job. Please guide me

  23. Kaveri Joshi

    I m from Udaipur in this city Digital marketing or MBA which is better for us ….I complete my B.Com and running in M.Com final which was better Digital marketing or MBA for future

    • Sahil Arora

      Hi Kaveri,

      Both Digital Marketing & MBA have a good future. Demand for digital marketing is rising & it’s the right time to start your career in digital marketing. I would like to share one of our posts on a career in digital marketing which would be helpful for you to know more about career opportunities in this field:

      Hope this helps.

  24. Sahil Arora

    Hi Bhavik/Priyanka

    You can consider our CDMM digital marketing course if you are interested to pursue a career in the digital marketing field.

    How can CDMM Course offered by Digital Vidya help you in your career growth?
    1) 115+ hours of live instructor-led sessions delivered by 15+ industry experts across India
    2) Industry’s most practical program with 100+ hours of live hands-on assignments
    3) CDMM course offered in exclusive association with Vskills, a Govt. of India initiative
    4) The only company in India to have an association with Google Partners Academy & Microsoft Partners as their Digital Marketing Training Partner
    5) Digital Marketing Tools worth Rs 70,000 Free

    Hope this helps.

  25. Yogita jain

    I am bba graduate and want my future in management specially in marketing and advertising after a huge time research I decided to opt for ceritification in digital marketing but not able to find a good institute for digital marketing can you suggest me any institute in Noida gaziabad side

  26. salini

    Hello Hi

    I want to know about digital marketing scope in future and MBA in Digital Marketing OR Digital Marketing Certification that’s better of them for me i grow on digital marketing manager post so pls tell me


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