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Phenomenal Truths About Digital Marketing

Phenomenal Truths About Digital Marketing

It is exciting to see the breakthrough in marketing through digital platforms. No sector is left behind in the race, and each business is competing with novel concepts and outstanding innovations daily. Although, the fundamental practices of marketing are still the same, the intermediate processes have changed and henceforth, the results. No wonder, digital marketing has refashioned the world and brought an extraordinary twist in the way business expertise act and consumers react.

Often we talk and read about this upheaval and cite distinct reasons for adoption of such intelligent advertising by all marketing departments. Rise in the number of smartphone users – reaching almost 80% of the overall population worldwide, zero expense of setting up physical stores, showrooms and their maintenance, better ROI on investments, delivering services via a single platform is few noteworthy reasons for adopting and expansion of digital marketing strategies.

Besides, we have some phenomenal truths, technical and non-technical that certainly contribute to the progress and interest.Phenomenal Truths about Digital Marketing

Knowing your Audience and Implementing Likewise

The best part about advertising through SEO/SMO, email, content (blogging, forums, link submissions), social media, push notifications, mobile apps and others is that you get to know more about the target audience and implement your planning and processing according to the region and type of customers. Unlike the traditional approach, the present scenario provides essential and extra information about consumers and let marketers track their behavior for further visits and transactions and help them improve techniques in the future.

Tracking the Exact Number of Visitors and Conversions

There were times when flyers and posters caught the audience’s attention, but the catch was that business people never knew how many individuals saw them and considered visiting their stores and using their services. On the contrary, it is surprising yet striking that now we can identify and calculate the exact number of people who are influenced by our messages and ideas. This again eases the advertising process as you can initiate sales with the right audiences having the surety of conversions.

Content marketing is Ubiquitous

Had there been no digital media for selling your services and products, we could never produce immeasurable content on the Internet. E-commerce has sincerely bequeathed to the digital world with immeasurable information that you can enjoy reading, apply in your professional and personal life and spend your lone days leafing through the blogs and articles. In fact, the content marketing has dug out several talented writers across the globe and generated amazing employment options.

Record-breaking online sales

The holiday season is just the time to swim on dollars. The year 2015 is predicted to surpass $70Billion through online buying and shopping. A recent report published by ComScore for the time between now and New Year anticipates that US consumers are going to break all records spending on e-commerce giants like Amazon, eBay, Walmart, Apple and others, moving a 14% up than last year (which was 61 Billion in 2014). While Forrester predicted this number to reach $95 Billion during the holiday sale rush.

Mobile devices are busy as a beaver

This miraculous digitalization has invoked more busyness in the lives of more than 90% individuals, corporate and clients. Smartphones are the hottest devices and will be rising sharply in the coming years. Henceforth, digital advertising is expanding at the fullest through various mobile applications, videos, advertisements. If your business has not entered the mobile screens, you are losing it all. This is indeed the perfect time to mobilize each and every operation of your business project.

Personalization is the key to improving customer satisfaction

We are living in an era where shopping connects with people’s emotions so much so that they ensure individuality on whatever they purchase and send as gifts to their friends and relatives. Whether it is bride’s dress and accessories, a mother’s day gift or a technology-driven gift for a geeky friend, consumers want personalization. If you have the option of customization on your digital platform, you are still in the race. More than 50% of marketers agree to the fact that if you are able to give what exactly a customer requires, your services will promulgate to larger audiences.

Further, it lets marketers know more about their customers, their choices, and their life events, thereby rejoicing and partying with the sales you make annually.

If you analyze and recollect the immediate truths concerning to digital marketing in this century, you will find yourself moving in a circle with the center/focus as ‘Serving Customer the best you can.’ Each phase initiates and ends with influencing more and more number of people around and aboard, adapting your business to their personal needs and offering the best in the market. The day is no far when we will make trillions and quintillions connecting the universe via digital media and channels.

About the Author:

Vaishnavi Agrawal loves pursuing excellence through writing and have a passion for technology. She has successfully managed and run personal technology magazines and websites. She currently writes for Intellipaat, a global training company that provides e-learning and professional certification training.

The courses offered by Intellipaat address the unique needs of working professionals. She is based out of Bangalore and has an experience of 5 years in the field of content writing and blogging. Her work has been published on various sites related to Hadoop, Big Data, Business Intelligence, Cloud Computing, IT, SAP, Project Management and more.

There is 1 comment

  • 4 years ago

    Biswadeep Mondal   /   Reply

    This is very informative.Keep it up. Thank you.

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