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Prevent Local Listings Suspension By Following 9 Google Rules

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Is your business on Google? Well, no business today works well without Google. We are sure almost all will agree on that fact. Google Local Listings are the business listings on the map that could be seen at the top or middle of the Google’s Search Engine Result Pages. This will show up when you search for a keyword along with specific place. For instance, Delhi Lawyers. This is the reason, organic results, as well as, sponsored pay per click lists, are different from the local search results.



If you are on Google, you are supposed to follow the Google My Business guidelines. There are business owners or SEOs who are on Google My Business forum anxious all the time to see red ‘suspended’ banner at the top of the page. There are many, many, and yes.. many things that you shouldn’t do to offend Google. These are enlisted in the Google My Business guidelines. However, there are offenses will be heavier on you.

Facts about suspensions

Before explaining the rules you violate that lead to suspensions and giving solutions as to how to avoid it. It is essential to know crucial things about Google Suspension.

In most of the suspension cases, Google employee will not tell you the reason of account suspension. This is because Google is not up for helping rule-breakers to get better at doing it and dodge Google. So if you are a business owner or an SEO expert worried about your account getting suspended, forget that Google is going to tell you that. However, if you are innocent and get stuck because of breaking the rules unintentionally, then it can be suck.

Types of Suspensions

1. Soft Suspension

This is the first type of suspension. You will see this when you log in to Google My Business and notice the big red ‘suspended’ label. This will inhibit you from the ability to manage your listing. However, it does not affect your listings on Google and Google Maps. In Soft Suspension, the listing becomes unverified. This is because you violated Google’s Business guidelines in some way, so they took away your ability to manage the listings. However, this doesn’t impact the listing’s rankings.

Solution: In order to fix the soft suspension, you will have to create a fresh account on Google and re-verify the listing. And obviously, don’t take ‘rules are meant to be broken’ quote too seriously.

2. Hard Suspension

This is the second type of suspension and is a serious one! If your local listings have been hard suspended, this means your entire listing has been deleted from Google. All the photos and reviews will be removed. When you pull up the record in Google Map Maker, you will see that a ‘removed’ banner comes up.

Solution: Solution in the case of hard suspension is to get Google to reinstate it. You will find this on Google My Business Help page. However, the chances are bleak that Google will listen to you. This is because they have already decided that your business listing is not up to the mark to be on Google Maps.

9 Reasons for Google Suspension of Local Listings

  1. Does your website has a Forwarding URL?

According to the Google’s Business guidelines, ‘Do not provide phone numbers or URLs that redirect or ‘refer’ users to landing pages’. This can lead to suspension though a soft one.

  1. Are you adding extra keywords to your business name field?

As mentioned in the Google’s guidelines ‘Adding unnecessary information to your name (e.g., “Google Inc. – Mountain View Corporate Headquarters” instead of “Google”) by including marketing taglines, store codes, special characters, hours or closed/open status, phone numbers, website URLs, service/product information, location/address or directions, or containment information (e.g., “Chase ATM in Duane Reade”) is not permitted. If in case, you violate this rule, the result will be a soft suspension. This is because the business is still eligible to be on Google Maps but has a different real name.

  1. Are you not hiding your address being a service-area business?

As per the Google’s guidelines on service-area businesses, if you show your address even if customers don’t show up at your business address, then your listings will be suspended. This is usually a hard suspension as the listing was not up to the mark or eligible to show up on Google Maps on the basis of Map Maker guidelines.

Therefore, it is excessively important for a business owner of a service-area business to cross-check and verify their listing. The reason being Google My Business allows this but Map Maker has different rules for the same. So, if there is any unverified listing on Google Maps where service-area business is showing up their address then they will be removed and their reviews plus photos will disappear as well.

  1. Do you have multiple verified listings for the same business?

Going by Google’s guidelines, ‘Do not create more than one page for each location of your business, either in a single account or multiple accounts’. Your Google local listings will be suspended if you have multiple verified listings for the same business. This can lead to suspension of both the listings by Google. There’s no doubt that the real, as well as the duplicate one, will be suspended. However, the real listings will be unverified (soft suspension) but the duplicate one will be removed completely (hard suspension).

  1. Is your business type sensitive? And not allowed on Google+?

As per the Google Plus Guidelines, regulated goods are allowed if they set an age restriction as well as a geographic one. So the jury is still out on whether Google will reintroduce it or not.

This one might be relatively new to many. In one of the recent cases, Google suspended a gun shop though it was a soft suspension and claimed that this type of business is not allowed on Google+. This is because every verified listing is automatically on Google plus. Therefore, there is one option left is to have an unverified listing on Google Maps.

  1. Did you create a listing at a virtual office?

According to Google, ‘If your business rents a temporary, “virtual” office at a different address from your primary business, do not create a page for that location unless it is staffed during your normal business hours’. If you have a listing at a virtual office or mailbox then you will face hard suspension. There are businesses creating multiple listings at virtual offices in order to rank in multiple towns irrespective of the actual location of their office. If in case, you are doing that then fix it without wasting any more minute because if someone reports it or Google catches that, your listings will be removed. A hard suspension will there for you in that case!

  1. Do you have a listing for your online business but not a physical store?

For being one eligible business, you should know this thumb rule. Making in-person contact with customers is extremely crucial. Well, online businesses do not do this, you will have to create a G+ brand page instead of a local page as per Google guidelines. This means you won’t rank in the 3-pack or on Google Maps. Your listings can completely be removed from Google Maps (hard suspension) if your business doesn’t have a physical presence.

  1. Are you running a service that happens to be in a building that’s not yours?

For instance, if you are taking up meditation classes weekly in a building not yours and your business would not be eligible for a listing on Google Maps. As per the Google Guidelines, “Ineligible businesses include: an ongoing service, class, or meeting at a location that you don’t own or have the authority to represent.” Therefore, if you are running a class or services that take place in a building not owned by you, then you are not going to be listed on Google Maps.

  1. Do you belong to the industry muddled with spam?

Well, you know you did nothing wrong but the industry you belong to is messed up with spam thereby, making spam filters tighter. In this case, you should always post on the Google My Business forum so that a Top Contributor can escalate the case to Google.




Google has guidelines that should be followed and if you break them, Google will ensure you don’t get better at avoiding consequences.

Have you ever faced Google Suspension? Did you try posting on the Google My Business forum to get a solution? Share with us your experience!

Sakshi is a content marketer during the day and a reader by night. She writes content sprinkled with a twisted imagination. She has done her graduation in psychology from Delhi University and has an insane love for history.

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  • There is 1 comment

    • 1 year ago

      Ramans   /   Reply

      The tips given in this blog are quite interesting and informative. These are useful to understand about how to use google plus for business. Thanks for sharing this blog. I hope you will come up with more such informative blogs.

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