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#Socialnomics: Trends and Revolution In Social Media 2015

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Today as we stand in the 21st century, if we look back to the earlier times, we will find ourselves in a place where it looks like, we have reached all of a sudden in a fortnight. It seems yesterday we din’t know anything about social media, its inclusion- Facebook, Twitter, Youtube, Google+, LinkedIn, etc. and today every bit of it is in our grip. Time flies. At present, days and nights have become quite inconceivable without any of these above mentioned social media platforms. Social media has literally created a humongous trend and a revolution in the greatest possible extent.

Here, in the image below is a glimpse of the humongous change that social media platform- Facebook has made:


  • 936 million daily active users on average for March 2015.
  • 798 million mobile daily active users on average for March 2015.
  • 1.44 billion monthly active users as of March 31, 2015.
  • 1.25 billion mobile monthly active users as of March 31, 2015.
  • Approximately 82.8% of our daily active users are outside the US and Canada.


Mobile drives over 50% of all E-Commerce Traffic 

The rise in mobile phone traffic to online stores is partly being fuelled by the overall trend of social-fuelled discovery becoming a major marketing channel. For example, while Facebook accounted for less than 5% of traffic to ecommerce sites on desktop, that number jumps to 7% when looking at mobile phones. In comparison, search based traffic from Google represented 18% of traffic from computers, but just 12% on mobile phones. This data seems to show that computers are being used to search for more commodity-type goods, while social media and mobile are used for more spontaneous, discovery-based purchases.

Mobile data traffic will reach the following milestones within the next 5 years:

●   Monthly global mobile data traffic will surpass 24.3 exabytes by 2019.

●   The number of mobile-connected devices exceeded the world’s population in 2014.

●   The average global mobile connection speed will surpass 2 Mbps by 2016.

●   Because of increased usage on smartphones, smartphones will reach three-quarters of mobile data traffic by 2019.

●   Monthly mobile tablet traffic will surpass 2.0 exabytes per month by 2018.

●   Tablets will exceed 10 percent of global mobile data traffic by 2016.

●   4G traffic will be more than half of the total mobile traffic by 2017.

●   More traffic will be offloaded from cellular networks (on to Wi-Fi) than remains on cellular networks by 2016.


             ” We don’t have a choice, the choice is how well we do it “ – as quoted by  Erik Qualman.

Facts regarding today’s world, social media usage and its growth :

1. World population


2. Usage of Mobile phones V/S a toothbrush 

Global mobile devices and connections in 2014 grew to 7.4 billion, up from 6.9 billion in 2013. Smartphones accounted for 88 percent of that growth, with 439 million net additions in 2014.Globally, smart devices represented 26 percent of the total mobile devices and connections in 2014; they accounted for 88 percent of the mobile data traffic. (For the purposes of this study, smart devices refers to mobile connections that have advanced multi-media/computing capabilities with a minimum of 3G connectivity.) Hence, mobile phones have created such humongous effect that it is to be believed that, more people these days own a mobile device than a toothbrush.


 3. World’s key digital statistical indicators


4. Decisions influenced by social media


5. Social Media Trends


 6. Every two seconds new LinkedIn joinees

  • LinkedIn operates the world’s largest professional network on the Internet with more than 364 million members in over 200 countries and territories.
  • Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
  • In Q1 2015, more than 75% of new members came to LinkedIn from outside the United States.
  • There are over 39 million students and recent college graduates on LinkedIn. They are LinkedIn’s fastest-growing demographic.

Global Membership_May 28 2015


7. Grandparents are the fastest growing demographic on Twitter

These trends are covered in our latest Stream Social Q1 2013 report, and the most significant trends are:

  • A rise in active engagement across all social platforms with Twitter the fastest growing.
  • Local social platforms continue their decline around the world with the exception of China and Russia.
  • Mobile is playing a massive role in driving real-time active usage of social platforms in all markets.
  • Older internet users are also driving social platforms growth globally.
  • Google+ remains the number 2 social platform in the world with 359 million monthly active users.


8. LinkedIn age limit has been lowered to 13

They are updating our User Agreement to make LinkedIn available to students 13 years and older, depending on country. Smart, ambitious students are already thinking about their futures when they step foot into high school – where they want to go to college, what they want to study, where they want to live and work. They want to encourage these students to leverage the insights and connections of the millions of successful professionals on LinkedIn, so they can make the most informed decisions and start their careers off right.With this launch today of University Pages on LinkedIn, they are providing a new way for schools, students, and alumni to connect, communicate, and explore unique insights about the full range of career possibilities – wherever their educational starting point may be.

Overall recap :
  • Over 50% of the world’s population is under 30-years-old.
  • 53% of millennial generation respondents (those born between 1981 and 2000) said they’d rather lose their sense of smell than their technology.
  • 90% of buyers trust peer recommendations.
  • The average attention span of a human is 7 seconds.
  • The average attention span of a gold fish is 8 seconds.

Image Credits : LinkedIn,,,,

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