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Posts Tagged "#content marketing"

3 Factors Essential for Long Term Success in Content Marketing

Content is not just a collection of blog posts, tweets and landing pages. There’s much more to content marketing than spraying the web with your branded & salesy messaging. Providing useful, high-quality information to your audience at the right time is not at all easy or simple. It requires organizational buy-in right from the top. In […]

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Top 27 Actionable Content Marketing Tips for Every Modern Day Marketer

Content Marketing is the process of creating and promoting content on a consistent basis in order to reach a business objective. The objective could be to increase brand awareness, manage reputation online, generate leads or acquire new customers.  The main problem with content marketing is there is too much content. So how do you cut […]

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Interview with Joe Escobedo, Happy Marketer, Director of Content Marketing

Pradeep Chopra, CEO at Digital Vidya: Its widely claimed in the Marketing Industry that “Content is King”, and by default, content creators are by far the sole King makers out there. Promoting a brand through content is an arduous task and if done right, there is no limit to the results that can be achieved. […]

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Top Mind-blowing Content Marketing Tools List

Content Marketing requires you to produce quality as well as the quantity of content consistently over a long period of time. The result is that you are able to build an audience for your business and generate the desired outcomes. There are a variety of Content Marketing Tools that you can use to produce quality […]

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5 Types of Digital Marketing Strategies for 2018

1.) SEO (Search Engine Optimization)  A. Quick Stats In 2018, the average firm is expected to allocate 41% of their marketing budget to online, and this rate is expected to grow to 45% by 2020. (Source: Web Strategies) Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of […]

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How to Optimize your Content with the Google’s Featured Snippet?

In Today’s world with powerful search engines such as Google capturing and ruling the web search engine market. User’s too have resorted to asking all their queries from Google’s Search Engine itself. People today, don’t want to spend too much time looking through web pages to find the answer to the queries and questions they […]

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Interview with Bianca Ghose, HCL Technologies, Global Head – Content Marketing

Bianca Ghose is a digital communications strategist and content marketer, with a penchant for storytelling, marketing, and narratology. A journalist turned brand content advisor, turned content marketer, Bianca is passionate about connecting strategy to story, linking messaging to creative thinking and technology to drive marketing effectiveness. As the head of Content Marketing for HCL Technologies, […]

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How to Successfully Launch your First Content Marketing Campaign: Webinar Recording

  Today, it is all about content that drives all the activities. Undoubtedly, for brands to outshine, content that is engaging enough, content that delivers results is the key to all success metrics. Content Marketing is fairly a deep science now. Ironically, content marketing always existed, just the devices made content marketing come together. Talking […]

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Interview with Radhika Shukla, Cheetah Mobile, Director of Content Business Development – APAC

Radhika Shukla heads the Content Business Development for Cheetah Mobile in the APAC region. Cheetah Mobile is a leading internet company headquartered in Beijing with 3.81 billion global installs and 634 million Monthly Active Users across all its products combined. Some of the most important products from Cheetah mobile are Clean Master, News Republic, Battery […]

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Digital Vidya Partners with Content Marketing Summit (CMS) Asia 2017

Content Marketing Summit is the pioneer event where you get a chance to listen to the innovators, publishers, brands, technology enablers from around the globe to come together and impart knowledge to the general audience so that they can make the best out of it. The brainchild is to make people explore the creative world […]

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