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3 Vital Things You Shouldn’t Ignore in Your Content Strategy

Today, every business is an information business. In their book The Language of Content Strategy, Scott Abel and Rahel Anne Bailie describe content as a “business asset that we use to communicate with our customers, prospects, and investors.” If you want a core asset of your business to function at its optimum level to target […]

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What IPL can Teach you About Trend Based SEO

Using SEO to Boost Your Campaigns – Lessons from IPL in Timely Marketing SEO is always an ongoing process. It takes patience and typically at least 3 to 4 months before results are seen. One proven white-hat technique for quicker results, is to use regional trends (or global trends), to your advantage. The idea is […]

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