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The Changing Trends Of Tags In Search Engine Optimization (SEO) In 2016

The Changing Trends Of Tags In Search Engine Optimization (SEO) In 2016

What is so important about tagging my website? Well, it is everything. Tags are generally used to classify your content so that it is easy for the users and search engines to find your web pages.

The ranking of your website will majorly depend on the tags you give to your website. To improve the visibility of your website, gain traffic and boost your revenue, a strong SEO campaign is important. Though by creating social media presence, building backlinks and other off page techniques boosts the ranking of your page. However, on page optimization is crucial too. One of the most important aspect of on-page Search Engine Optimization is tags. Be it title tags, header tags, blog post tags or meta tags, they play a crucial role in increasing the traffic and boosting the engagement.

But the question of the hour is ‘Are they still as important as they were in the past’? ‘What is the importance of tags in SEO in 2016?’ With tags, you can classify content so that it is useful for the reader as well as for the search engines to understand and crawl your web pages. It is important for both SEO and usability.



However, as there’s improvement in the technology and techniques, the usage of tags and their impact on rankings has changed over years. The role of tags in Search Engine Optimization has taken many turns. Let us have a look at different tags and its importance in SEO in 2016:

1. Meta Tags:

These tags are a way for the webmasters to provide search engines with information about their sites. Meta tags are not important for search engine rankings, but can be used to gain user click through from Search Engine Result Pages (SERPs). These tags are a way via which the webmaster can advertise the content to searchers. The description should ideally be between 150 to 160 characters. Meta tags are not so relevant nowadays. Their importance has faded away in the past few years and they are seemingly less important when it comes to rankings. That is the reason why a number of websites using them has significantly lowered. They are of no good importance in terms of SEO benefits. So let us discard this.

2. Title Tags:

Title tags also known as title elements are used to define the title of a document. These tags are usually used on Search Engine Results Pages (SERPs) to show preview snippets for a particular page. These tags play an important role in both SEO and social sharing. The title tag of a web page should be accurate and concise while describing the content of the page. This plays an incredibly important role for both user experience and SEO. If you have a good enough title tag then you will have a good hold on relevancy, browsing, and SERPs. Title pages since they determine the page’s topic and are also displayed in search engine result pages are considered one of the most important on-page SEO elements. They appear in three crucial places: search engine results pages, browsers, and external websites.

Scenario of Title Tags in 2016

Having good title tags gives the users a hint on what is there in the page before they actually click the link. Title tags have long been considered important with respect to on-page SEO. However, according to a research from, the changes made by Google to the semantic search could possibly affect the importance of the title tag. In the research, it was found that for a better ranking, a keyword-optimized title tag could be used but the correlation was smaller than it once was. This means Google is no longer catering to your title tag. They don’t require the title tag to include an exact keyword in terms of interpreting the subject matter of a page. For instance, if you type “Why digital marketing course is important” into Google, only seven out of the ten top pages include the exact match keyword in their title tag. While indexing and ranking web pages, search engines will compare the title tag with the content on your page so as to ensure keyword consistency. This makes title tags an important part of Search Engine Optimization (SEO). However, this doesn’t mean they are all that we need.

3. Header Tags:

Header tags are the HTML markup which is used to differentiate between headings and subheadings within your content from other types of texts, for example, paragraph text. They range from h1 to h6, in an order of importance. However, the usage of header tags nowadays is debatable. Earlier, it was typical to include just one h1 tag in your content before HTML5 grew popular because it was seen as influential and important with respect to on-site SEO.

Scenario of Header Tags in 2016

Nowadays, it is possible to use more than h1 tags on a per section basis which means there is less importance of the hierarchy of header tags and encourages search engines to be less simplistic when it comes to analysis of a given page. According to Searchmetrics’2015 Ranking Factors, there are two in every five web pages in Search Engine Result Pages (SERPs) that don’t use h1 tags at all. This makes the importance of header tags in 2016 for SEO debatable. On the other hand, the number of pages using h1 tags has increased as compared to its usage in 2014. This ratio has increased by 4% when we talk about the top 30. This means that the web designers nowadays consider header tags to be of high importance than they did previously. In addition to that, there are several case studies which highlighted the importance of using header tags effectively. For instance, SearchEccentric worked with Motor Cars Ltd. in overhauling their header tags for being more search friendly. This helped them in jumping from the position of 320 in the SERPs to the top spot. We can safely assume that header tags are here to stay and its careful utilization can help us gain major ranking success.

4. Blog Post Tags:

Majorly all blogging platforms provide you with the ability to add contextual tags into your posts. One of the example being WordPress. Blog post tags are part of your site’s taxonomy. Blogging platforms like WordPress use taxonomies to classify and better organize information. They show users a list of posts grouped into specific topics. Showing categories instead of topics won’t take you too far when it comes to blogging. For instance, if you run a fashion blog, you might have categories like “Footwears”, “Fashion Tips” and “Clothing Trends”. These 3 are broad terms that you would use to categorize posts. When you write a post and put them in the Clothing trends category, you might enter tags like, “dresses”, “lowers”, “tops” and “jumpsuits”, if the post features them. These tags can be valuable to your site’s visitors and to search engines. When we talk about visitors, it improves the usability of your website in terms of being able to identify posts that cover specific topics. For search engines, it makes interpreting the page’s content easier and hence help your site rank better.

Scenario of Blog post Tags in 2016

Blog post tags might not be influencing the ranking directly and help improve the search engine rankings but they can still improve SEO via indirect methods. High-quality tagging helps Google to see and understand what your website is all about. For instance, you run a food blog which focuses on vegan desserts and you have a tag page for vegan desserts that links to many different pages plus has various posts linking back to it. This sends strong hints to search engines like Google that vegan desserts are a big part of your website. While tags and category pages may not help you rank high, they are still ranked which means they can help in gaining traffic to your site. They also improve user experience while providing traffic to your site.

Using tags makes it feasible for the users/visitors to find what they are looking for when they come to your site. Blog post tags help reduce the bounce rate and thereby, increasing the time on your site. The reason is they make website easier to find by providing the user a convenient and comfortable way to access relevant content and if the user finds what they want, they are more likely to stay on your website. If you provide a high-quality user experience that persuades the users to visit multiple pages and to be stick on your site for long periods of time, you can gain more traffic, get ranked high and avail all the benefits relating to SEO.

Use tags effectively and optimize your content with relevant and effective tags so as to ensure your ranking is boosted. Let us know if this helped you out by dropping comments below!

Sakshi is a content marketer during the day and a reader by night. She writes content sprinkled with a twisted imagination. She has done her graduation in psychology from Delhi University and has an insane love for history.

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