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Tips for writing emails that get opened, read and clicked

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You have spent a whole lot of time in drafting an email, polishing every sentence of it and racked your brain for the very best subject line. Finally, you hit the publish button with a great sigh of relief, “that’s done”

However, after a few hours when you look at your email stats, you notice that the open rates are not as good as you hoped and also the click-through are quite disappointing.

Does it feel like a big challenge to get people open and click your emails? In this post, we will discuss some simple and effective methods through which you can simply increase your email’s open and click rates.

Creating emails that are eagerly awaited

It is important for you to consider yourself in your audience shoes and then ask yourself for the kind of email that you look forward to receive the most. Therefore, when you are emailing your list, do you write as if you are addressing to a huge audience or write just like a massive corporate marketing department?

Understand, that if you want your subscribers to look forward to your emails, you should consider them more like your friends. Try to tone down that corporate look and create a more minimalist email design. Some simple rules that you can follow here are: create useful content, quit wasting people’s time, don’t be creepy and give people a reward for reading.

Getting your emails opened

Most of the inboxes are congested and filled with upto the brim with uninteresting and boring emails. Your emails might get easily drowned in these overflowing inboxes and thanks to Gmail that has made it more difficult to get noticed.

Moreover, email subject lines should be written in a manner that attract the audience attention in a single look.

Some simple tips that you can follow while writing email subject lines are: promise something good, use power words and pique curiosity.

Formula for writing engaging emails

While writing your emails, the first thing that you ensure is that you should keep your emails short as long and unwieldy emails can slaughter your reader’s interest. Another suggestion would be to develop a natural voice in your emails. Don’t think about email marketing and instead consider your emails to be a way of talking to your customers or readers.

Adding a personal touch to your emails is another important factor to be followed. Emails from company CEOs can create a great impact than a signature of any other person.

Selling through your emails

Certainly, you are not just writing these emails for fun and as a business owner you have to sell to stay in the business. However, while writing such emails, it is important to understand the best way to sell without selling your soul.

Make sure that you do not sell before the prospect is actually ready. Understand the customer behavior, become a trusted source of information and then start selling. Another important aspect is that do not sell your product, but sell the benefits that it can offer.

Having an impeccable ‘call to action’ can also work wonders for a sales mail. Tell your readers what exactly you expect them to do next and remind them of the benefits that your product or service can offer them.


Remember that everyone’s inboxes are flowing with emails and you should consider yourself lucky that people have opted to receive your messages. However, at the same time, it is important to be careful and never take anyone’s attention for granted.

  • social-media-training

  • There is 1 comment

    • 5 years ago

      Sania   /   Reply

      Thank you for the excellent article. Only thing that would make it better is some real live examples of email and subject lines that work.

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