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Top 4 Reasons Why You Should Use Google AdWords

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google adwordsGoogle AdWords is a type of Pay Per Click (PPC) advertising or paid advertising service from Google created in the year 2000.  Ever since, millions of individuals and businesses have used the service to develop digital marketing campaigns to increase visibility, drive traffic, generate revenues and sell products & services through their websites and blogs. It is free to set-up an account and easy to use. The way in which this tool works is simple –

  • The potential customers generally type in keywords/search terms/phrases when they want information about a product or service.
  • The keywords and phrases that you chose with the help of AdWords keyword planner actually match with the keywords being searched by the potential customer and then the specific ads start appearing on the Google search results’ pages.
  • If the potential customer likes your ad because it matches their query then they can click on it, visit your website and even end up buying your products/services.

Search engines like Google, Bing and Yahoo have always been a part of the Internet as the search and retrieval of information gets increasingly complex and cutting edge. There are newer ways of online advertising being created by the search engines and it has created a competitive landscape. Despite all odds Google has established itself as the number one search engine and paid search advertising service provider. A substantial part of Google’s revenues comes from Adwords. This advertising tool is cleverly tied with its search engine and helps Google to supplement search results with paid ads. Google AdWords customizes the ads as per the client’s budgets, scales the exposure of the paid ads, adjusts frequency and achieves excellent paid advertising results for its clients.

Thus, Pay Per Click is the most efficient, effective and direct, but sometimes complicated method of advertising your products and services online. There are several compelling reasons for using AdWords for promoting your business on the Internet and I have listed the top 4 reasons why you should specifically use the Google AdWords for this purpose.

1. Widespread Reach and Popularity of Google AdWords

Google has widespread reach and is popular everywhere which makes it a dominant force in the online search engine and paid advertising market. Due to this reason, using Google’s paid advertising service is beneficial in the long run because it can easily reach and target all your customers across domains and geographies. In turn, all your target customers will be able to easily find your products, services and businesses by searching for them on Google. AdWords has been able to reach out to more than 80% of the Internet users and several more browsers in various parts of the world can be easily reached with the help of its paid advertising on the Google Search Engine. This is a powerful benefit especially when the marketing budget is low, but your business needs to reach a wider audience to drive traffic and generate revenues.

2. Extensive Market Researchadwords market research

Google AdWords tool gives you a wealth of information about the market for your products, services or business. With the help of this tool you can measure the actual visitor interest in your website, product and services. This can help you to easily test your ideas/markets/services in the live marketplace and in many cases, even before you have launched the product or service. The AdWords tool is an excellent feature for creating an SEO strategy for your online business. A majority of the online community trusts Google to provide them with matching results for their queries. Google’s AdWords goes one step further in targeting potential customers and matching ads with their search queries. AdWords also provide a wide variety of ads which makes it easy for potential customers to pick and choose the ads that closely match their search queries rather than clicking on unrelated ads.

adwords target3. Targeting

Google AdWords is the leading paid advertising system and has the best features for its customers. They have the best ad targeting systems on the Internet for paid advertising campaigns. Advertisers can easily target their specific list of customers based on time, location and other demographic parameters provided by AdWords. By linking your Analytics and AdWords accounts, you can get a complete market analytical report and data required to target specific customer segments.

For an online advertising campaign, modern targeting tools are necessary to get maximum Return on Investment (ROI) with the help of Search Engine Marketing (SEM). AdWords’ relevant customer targeting capability is quite outstanding and effective. The tool provides advertisers with numerous channels for developing a seamless ad campaign. These channels are –

  • Targeting Location: The tool allows advertisers to target geographic locations and customize the campaign accordingly. Users can easily select the locations where they want to target their ads. Users have a wide variety of choice in terms of countries, states, cities and even specific local areas within a particular radius. A unique feature of AdWords is that you can target customers who are searching for products in certain areas even if they do not stay in that area.
  • Small Screen Device Targeting:  Paid advertising has also been optimized for different screen sizes like mobiles, tablets, etc. According to several research reports, small screen device usage for internet search has increased tremendously and is set to grow exponentially in the future. Furthermore, the devices are getting upgraded rapidly and have far more advanced search capabilities than laptops or desktops. This capability can be used to target the right customer at the right time and location.
  • Targeting Local Languages: Users can select more than 40 languages for their ad campaign to cater to a language specific customer base.
  • Targeting a Time-frame:  AdWords also allows advertisers to design a campaign to target a specific audience within a specified time of the day or month.
4. Continual Improvement in Ad Campaign Performance

To analyse your ad campaign’s performance, connect your analytics account to your AdWords Account. This will help you to see what is driving sales and conversion rates. This will enable you to make educated improvements to increase the ROI for your business. You can also take advantage of the AdWords campaign experiment feature to test the changes to your strategy to see whether you get better returns.

  • seo

  • There are 3 comments

    • 4 years ago

      Abhijit Mandavkar   /   Reply

      Good article. If anyone looking for customers wins in short period of time, Google AdWords is the best platform. Not any business can do PPC advertising in-house; hence it is better to hire an expert as involves dealing with costs, marketing, analysis and of course having technical expertise.

      • 4 years ago

        Digital Vidya Editorial Team   /   Reply

        Thank you Abhijit. Glad to see that you found the article good. Also, thanks for sharing the information.

    • 4 years ago

      Alejandro Quetzeri   /   Reply

      Thanks for sharing this informative article. One more important feature of Google Adwords is suitable for all types of businesses. If you are small or medium size business, you can start with low budget and target local audience as well as you can make use of Google adwords express. While if you are a ecommerce business, you can make of Google Shopping campaigns to sell more products. Adwords have various options as per your nature of business.

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