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Use Google Adword Keyword Planner To Get More Traffic

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As we all know that the success of any website depends upon the number of visitors visited the website. Visitors journey often starts with the keyword search in the search engine. So ultimately, keywords play an important role in driving the web traffic towards your website. Nowadays businesses are not limited to the local region. So while deciding the keywords you have to think globally or you have to think about your target customers across the different region. Don’t worry!! Google Adword keyword planner is one of the best tools to help you in writing keywords. Let us look around the features and benefits of Google Adwords keyword planner.

Google Adword Keyword Planner

To access the Keyword planner first you have to create your Adwords account and then in tools section you can access keyword planner.


  • You can use this tool while searching keywords for your existing campaign or new campaign. Based on product or services, your landing page, or different product categories. you can search for keyword and ad groups ideas.
  • Another fascinating feature of this tool is you can get historical data and traffic prediction  for your keyword easily. Statistics like search volume predicted clicks and estimated conversions help you to decide which keyword is beneficial for your new or existing campaign. This forecast is also helpful in deciding your bid and budget.
  • It is true that the Google Adwords keyword planner will give you some exciting and beneficial keyword, historical analysis and traffic forecast. But along with this the success of any campaign is depending on the factors like bid, budget, quality of service or product you are providing and customer behavior.

 How to use Keyword Planner

  • Keyword planner is useful for finding more specific keywords for a new campaign or existing campaign. It is not compulsory to write keywords having more search volume. You can find more specific keywords with the help of keyword planner that don’t have a high search volume, but might be more likely to lead to a conversion. For example, long tail keywords.
  • With the help of this tool, you can get the clear idea about the popularity of the keyword. If you are ready with your keywords then, enter it manually or upload them as a CSV file to get the popularity of those keywords. You can get search volume statistics and can also group your keywords into ad groups.
  • For the entered keyword, you can easily get traffic forecast, which is useful for deciding future strategy.
  • The combination of keywords from the multiple lists of keywords can produce the great result. But manually it takes so much time to do it for each keyword. Google Adword Keyword planner will help you do this effectively in less time. Along with this, you can get historical statistics or traffic forecasts for the new list of combined keywords.

Target, customize and filter your result

With the keyword planner, you can easily target, customize and filter your result. Let us look in detail that the features of this tool.

Targeting feature
  • For clear understanding, let us take one example. Say you have a hotel in Goa. You have to introduce your hotel for German people who speak German and searching on Google. To get the desired result You can edit the settings on the “Targeting” panel to get keyword ideas and historical statistics for such a campaign
  • In the location setting, you can enter a geographical location, including countries, territories, regions and cities in the box.  So that you can find keywords on the basis of this factors. You can target your customers globally as well with this tool.
  • Along with the location, you can target your prospects on the basis of the language they speak. You can enter the language in the language setting and get desired results.
  • You can get the ideas to show your  ads on ” Google search” and ” Google search partners”.
Customize feature

You can customize your result on the basis of the date range. This feature is useful when you are targeting your campaign for particular festival or occasion. You can check past volume trend, searched keyword pattern in this period. Also, you can get suggestions of more specific and relevant keywords for this particular season you are targeting. You can compare past results and accordingly decide your future strategy.

Filter Feature

You can filter your result on the basis of different historical statistics or you can filter your result on the basis of certain keyword ideas or include and exclude certain keyword ideas. You can filter keywords average monthly searches, average cost-per-click, or competition data, etc. Check what keywords you already included and what you want to include.

To get the more clear idea just watch this video and start using Google Adword Keyword planner.

Do write your reviews in the comment box.

  • seo

  • There is 1 comment

    • 4 years ago

      Sachin Patil   /   Reply

      Hi Shital, nice information. Keyword research is the most important aspect of search engine optimization. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.

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