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Why Do People Unsubscribe From Your Newsletters?

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Given several other inbound outlets at disposal, such as Twitter, Facebook, LinkedIn and the like, email marketing is losing its importance, while some email marketing haters believe that email marketing just doesn’t work for some companies. But no matter what business you are in, you need leads, and marketers cannot ignore the fact that email still continues to be one of the best ways to reach out to your customers. And this is why marketers cannot afford to ignore the email unsubscribing rate.

In order to fix this problem, it is important to understand the reasons why companies are failing to retain their subscriber base and what is the way in which they can get those subscribers to remain engaged in their emails.

  • Too many emails

One of the biggest reasons why people choose to unsubscribe is that you are bombarding them with too many emails at inappropriate times. The right message sent at an optimal time of the day can ensure better open rates.

Some in-depth A/B testing can help you to find out the right quantity of emails to be sent.


  • Irrelevant content

Consumers who sign up have certain needs and interests. They are also different in terms of their tastes, preferences and shopping habits. To improve your click through rates and keep your customers engaged, it is important to deliver the expectations that people have from you. Personalise and customise your emails by clustering your email list in several different groups to make your message more relevant. Send tailored content towards your target customer, connect with them and position your products as solution to their problems.


  • Mobile optimized emails

Emails own a huge chunk of share in mobile advertising, thus, it becomes necessary to optimize your emails for mobile devices and present them to the customers in a better way.

Reducing the email load time, emphasizing the call to action button and a one column layout can surely boost the responsiveness of your audience.


  • Exit surveys and customer feedback

Asking the customers why they are opting out when they do so, helps you to collect valuable feedback. This can go a long way in helping you to improve your email marketing strategy.

No matter how well developed your email marketing plan is, losing members of your email is unavoidable. But effective management of email unsubscribe requests and opt-out notifications can definitely turn negatives into positives.

  • Digital-Marketing

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