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Mistakes Of Killing Your Success In PPC Advertisements

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Pay per click is the best tool to deliver the highest ROI, but sometimes you can lose money if done incorrectly. Understand the pay per click strategies and read the useful hints on how to improve your mistakes for the success of PPC advertising.

1. Most important, customize your default settings to run your campaign efficiently. Go through the default settings; most of the businesses tend to ignore the default settings. Default settings are for search engines to maximize their revenue.

2. Focusing on broad match keywords to target a wider audience is not the right thing to do. Broad match delivers fewer targeted traffic to your website. With too much competition, you want your potential targeted audiences to find you, hence focus on exact and phrase match keywords for search engines to make your ad appear to the right target audience.

3. Ranking number one will definitely garner most clicks, but most importantly, it’s about maximizing ROI. Research shows that the PPC ads that rank number three, four and five gets better conversions and costs less. Therefore do not be in haste to achieve the number one spot.

4. The destination should be the landing page and not the homepage. Homepage content is generic; customers can’t figure it out why they have come to your page, which causes them to hit the back button immediately. For your business this could be a loss in money and clients. Build a strong landing page to convert visitors into customers.

5. Ensure that your landing page should be relevant to your ad campaign with top propriety keywords. Visitors land on your landing page by clicking on your related keywords. Search engines give importance to the landing page and keywords relevancy to build up your website’s quality score.

6. Target the right set of audience, Geo-targeting is necessary for your ad campaign to receive the maximum number of click through rates (CTR), poor targeting will result in low click through rates. Geo-targeting along with language targeting is useful for global as well as local businesses.

7. Unattractive ad copies are a total no, searchers will click on your ad copy only if it is worth the click. That means visitors should find your ad copy catchy and get enticed to click to know more about your ad campaign. To make unique ad copies have a look at your competitors’ ad copies, you will get an idea to frame an excellent ad copy to increase the number of clicks.

8. An ad copy should have keywords embedded in your ad titles and descriptions. It will be easy for search engines to rank your website for the searchers that are searching for you. Ad copies with relevant keywords will deliver better click through rates.

9. Consequently track and test your keywords and landing pages. Split your ads and check out which page works the best for you and is appealing for users to click and convert. Test your ad campaigns every month, apart from landing pages and keywords test your description tags, conversions, URL, ad copies, clicks, sales, etc.

10. Have a fixed budget for your ad campaigns. Lastly, include a call-to-action for users to find it easy to click and convert into customers. At the end you want users to buy your products and services, therefore, make it easy for users to navigate and take an action like “Buy now”, “Free download”, etc., do not use phrases like “click here” it’s a wrong attempt to attract users. A call-to-action is definitely important.

Correct your mistakes and shape your PPC campaign well. Make the most out of your campaign and good luck with it.

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