Case of the Week 4 (Digital Advertising | Aug 30 – Sep 5, 2010): Localized Advertising

Here is another Case of the Week to test your skills in using Digital Advertising

You are a Digital Marketing Manager for a Localized Business with presence in Delhi & Mumbai. You have to promote a new product launched by your organization through Online Advertising. You have a limited budget and want to target the potential customers in Delhi and Mumbai only. Which of the following options for advertising online will you choose?
a.) Google Adwords
b.) Facebook Ads
c.) An Ad Network
d.) All of the Above

Given the two conditions as mentioned above – ‘limited budget’ and ‘targeting customers in Delhi & Mumbai’ only, Google Adwords & Ad Network are the correct choices. Both of these options allow you to targeting on specific regions. Facebook Advertising in India so far doesn’t allow location targeting.

For those of you, who are new to the world of Ad Networks, please refer to http://en.wikipedia.org/wiki/Advertising_network. In many cases, Ad Networks works much better by doing the targeting better than then self-service models such as Google Adwords.

Btw, do you know that using ‘Content Targeting’ through Google Adwords, you can also target your ads based on other demographics (age, location etc).  We also expect Facebook Advertising to go Local soon; it will then open a whole new world of opportunities for Localized Businesses.

Do you agree with the Answers? We hope so . Feel free to share your point of views or any experiences!

We hope you find these Cases relevant and useful. If you would like to continuously engage in such cases and similar insights about Digital Marketing, join us and follow us at our Digital Marketing Learning Community on Facebook. Please feel free to share your inputs and interest areas for future Cases of the Week.

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Article by Pradeep Chopra

Among the pioneers of Digital Marketing in India, Pradeep has been part of the Internet Industry since 1999. He is a Co-founder and CEO of Digital Vidya, India’s premier Digital Marketing training company. As a Digital Marketing evangelizer, Pradeep empowers & enables CXOs, Sales & Marketing Professionals, and Digital Marketing professionals to leverage Digital Marketing for their organizations. Pradeep has personally trained over 1000 professionals including CEOs across India in helping them meet their business objectives using Digital Marketing. Till Oct 2009, he was one of the co-founders of OMLogic Consulting, one of the India’s leading Digital Marketing companies. Prior to OMLogic, Pradeep was a co-founder of Whizlabs Software, an IT education company, where he built a global brand (using Digital Marketing) for which Whizlabs won the 'Most Innovative Indian IT Company' award from NASSCOM in 2004. Pradeep is an international speaker & an author on Digital Marketing & Entrepreneurship. His previous speaking assignments include speaking at Search Engine Strategies (USA), Global Entrepolis @ Singapore, NASSCOM India Leadership Forum, TiE and Web Innovation conferences. He writes on Entrepreneurship and Digital Marketing for Wall Street Journal. A graduate from IIT Delhi, Pradeep is a core group member of TiE Delhi’s Special Interest Group on Internet. He is also a part of the Global Committee at SEMPO (Search Engine Marketing Professional Organization), a non-profit that nurtures the growth of Search Engine Marketing globally. His obsession for the digital medium has led him to believe that the Internet connectivity is more important than the water supply :). He can be reached through his profile on Facebook. Pradeep Chopra tagged this post with: Case of the Week, digital marketing, display advertising, facebook ads, google adwords, online advertising, ppc, Social Media Read 23 articles by Pradeep Chopra

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