About The Wedding Brigade
The Wedding Brigade formerly known as Indear was launched in November 2004 by Sanna Vohra. The Wedding Brigade is a platform where people can find wedding content, products, vendors and venues to make planning of wedding simpler and more fun. The company aggregates content, products and services directly from wedding vendors and designers, and organizes it in an innovative manner in order to simplify the wedding planning process. The Wedding Brigade upon all above gives all new ideas on wedding how to make the marriage function to be filled with fun and joy with songs, dances and many other fun filled activities.
The Wedding Brigade’s Business Objective
As a young start-up, The Wedding Brigade wanted to build brand awareness and grow its audience and revenue. To receive funding in such a highly competitive environment, it was really important to show that Advertising in Social Media Marketing like Facebook could lead to revenue. Building a community and advertising on Facebook helped The Wedding Brigade achieve that goal. This has enabled users to book venues, hair style, makeup and mehendi artists online or through its free expert service. The platform has been launched for users in Mumbai, Delhi and will expanded to other cities such as Bangalore, Hyderabad and Chennai and also introduced new categories such as photographers, caterers and more.
Strategy Adopted by The Wedding Brigade
The Wedding Brigade has raised Rs 4 crore in a pre-Series A round of funding led by Blume Ventures, with the participation of four other investors. The portal, which calls itself a one-stop destination to discover and shop for Indian weddings, plans to invest the funding into product enhancement, service, growth activities and talent acquisition.
Visitors to the site can browse through thousands of images sourced directly from wedding experts, save wedding ideas on boards, and share their dream wedding plans with friends and family. Plus, Visitors to The Wedding Brigade can read about the hottest trends in the wedding space on The Wedding Brigade’s blog and also visitors can buy wedding jewellery, gifts and favours online from leading wedding designers and brands.
The Wedding Brigade can get clothing custom-made to their customer’s measurements too. The Wedding Brigade organize content from the best in the Indian wedding space to create this portal where customers can search for wedding ideas, save them onto Boards and contact brands where customers would like to hire or buy from.
The Wedding Brigade operates as an aggregator and it has shifted from a marketplace model to a selectively organize model and also adopted a thick layer of filtering to eliminate all the noise as said by The Wedding Brigade Founder Sanna Vohra. The Wedding Brigade enabled its customers to pick Wedding related stuffs and services from its online store and services with the affordable market price and made the wedding to go on without any drawbacks in the process.
Result Achieved by The Wedding Brigade
The Wedding Brigade saw customers check for thousands and thousands of images in search of their dream wedding. The Wedding Brigade wanted to make it just a little easier for visitors to get exactly what their customers want. The Wedding Brigade launched the Wedding Shop the first of its kind’ the online wedding marketplace where customers can purchase trousseau, gifts, wedding favours, costume and silver jewellery online.
After all this setup The Wedding Brigade planned to Advertise the service through Social Media Digital Marketing for which The Wedding Brigade chose Facebook. The plan was to create awareness among the people about The Wedding Brigade so that more and more customers can know about this service and avail the service which can also simultaneously help in the development of the business, improve performance and take business to the next level.
The Wedding Brigade after advertising in Social Media Marketing like Facebook reached millions of potential customers while lowering its cost per conversion. One million people reached per week compared to 300,000 per week before the campaign. Leveraging Facebook made a drastic change in the conduct of the business as a young start-up it is was not easy for any new startup to develop and build its customers easily. The small step The Wedding Brigade took to create awareness about the wedding Bridged to the people helped The Wedding Brigade to reach it’s Millions of customers and render its online service.
Learnings
The Wedding Brigade as a new start-up was unknown to the people so it was essential to create brand awareness among the people for which The Wedding Brigade Leveraged Facebook. This one step made Facebook to become bridge between The Wedding Brigade and its Millions of potential customer to reach them easily and The Wedding Brigade become the platform where people can find wedding content, products, vendors and venues to make planning of wedding simpler and more fun.
Image credits: The Wedding Brigade
