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WHYTO choose email marketing?

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Every business owner values the tools that are effective for their business. Email marketing is one such tool that has been very common among people to establish one’s own business. Email not only makes a difference when it comes to sales, but also lets you create your own profile “brand” in every niche that you operate; this is a very useful byproduct of email marketing.  Moreover, it is also considered to be a powerful cost effective form of marketing that has revolutionized the way we do business. Nowadays, more and more business are using email marketing as their preferred marketing method because of the following reasons:

source http://bit.ly/118oVEJ 

  • They are instant – Email is one of the most instant ways to reach to the inbox of your customers. There is simply no waiting for your marketing material to be delivered as it is there, ready and waiting to be opened.
  • They encourage communication – There are very few marketing methods that encourage communication, but an email is great way to get closer to your customers and encourage a two way communication. Your recipients can easily communicate with you by replying to your email or clicking on a link. Being the least intrusive method of marketing, it allows the recipient to view and reply to your email at a time that is most convenient to them.
  • Global availability – The best part about emails is that they are not restricted to a particular region and lets you reach any individual irrespective of their geographical location.

But why choose email marketing?

Email marketing works for a variety of reasons. Some of them are:

  • It allows targeting
  • It is data driven
  • It drives direct sales
  • It builds relationships, loyalty and trust
  • It support sales through other channels

Modern email marketing services and solutions that are available, support database integration, segmentation and various other tricks and techniques for improving the targeting of outgoing messages.

Although, the benefits that are related to email marketing are just numerous, but at the same time it is also important to understand that there are also certain methods and criteria that should be implemented while designing an email. Some of these include:

Designing an email that creates a story with the product

This email below from uncommon goods is an excellent solution to product promotion, which doesn’t really sound like product promotion. This is because rather than just giving a tagline about their product, the email tells a story through a combination of product images and text. Additionally, the email sounds to be quite light-hearted both in terms of visuals as well as the content. Overall, the entire email structure illustrates a perfect combination of complementary images and copy in its email marketing.

 

 

Visually inclined email newsletter

Email newsletters can be quite the drag. Email newsletter that you design should visually active with something entertaining just about everywhere you look. Below is the example of a copy of newsletter from ‘Brain Pickings’ that depicts an overwhelming email banner followed by some comic strips and a smoky Hunter S Thompson image. If you are mentioning any quotes, make sure that they are highlighted throughout the email. Moreover, it is also important to ensure that your email newsletter is a perfect combination of graphical and textual elements to keep your customers engaged!

 

Remember, lovely emails come in text form too!

There are a few organizations that send emails, which are largely text based. This mainly because of the reason, marketers’ design resources are quite limited. Below is an example of an email from ‘Mozilla’ that pulls off a visually appealing email and relies largely on just text. White background with bold yet soft grey text and red hyperlinks keeps the focus of this email on the copy – formatted in an excellent manner and makes it look like a breeze to read.

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