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8 Steps to Recover Your Website from Google Penalization

8 Steps to Recover Your Website from Google Penalization

Any penalty from Google can be a huge setback, yet irrespective of why a website gets hit, taking an aggressive and prompt action for recovering the organic search rankings is vital. If a webmaster faces a situation where his website gets penalized he should not panic but rather keep calm. With a thorough process and the right tools, they can easily return in the game, thereby continuing to excel in the search engine result pages. The best step here will be in consulting companies that offer professional SEO services as they can nicely help a web master in getting out and staying out from Google’s penalty box.

How to recover a website from the Google search penalty?

Although there are several ways by which a business person can recover their website from Google penalization, below are the top 8 steps as suggested by the best SEO companies. These include,

  • First and foremost, find out the cause that led to the penalty. Check the webmaster tools to check if the site has been hit with manual penalties. In this case a web master will be alerted with a message in their webmaster tools informing them that they have been penalized. On the contrary if there is no message on the webmaster tool then they can take the help of a tool known as Penguin to keep track as to how their traffic has been impacted with Google’s algorithm updates.
  • Secondly, gather the backlink list. Although at first this may sound a little overwhelming but there are enough good tools that can help a webmaster check the links which point back to their website. Ahrefs, Open Site Explorer and Majestic SEO are amid the top recommended webmaster tools that should be used for cross-reference and collecting maximum data possible. As per Higher Visibility, managing partner, Scott Langdon, this is the most essential steps in any form of recovery process. Explaining further, he stated that it becomes easier if a webmaster has their respective spreadsheet listing all the links which they earn. In fact they should maintain a spreadsheet of every URL which shows where the link has been found, those that link back to their website as well as the anchor test which was used. The best part is if ever in the future they desire to perform a link audit, it will make it simpler and give them another file to refer to.
  • Thirdly, locate the bad links. It is important to know the tricks of discovering the bad links from the sea of data, thus turn to every backlink that was found via the aforementioned tools. A webmaster should also ensure by conducting a Google to ensure whether their domain has been properly indexed in Google. They should also check whether it possesses a suitable PageRank which is essential for ruling out the strong links in contrary to picking out the bad ones. Besides keeping a track whether it is a website-wide link is also crucial. At times, if the domain comprises the word SEO, white label SEO, backlinks or links in it, this may turn suspicious in the eyes of Google. A webmaster should check as well as reconsider anything that appears as a blog comment and is keyword rich. The good news is there are tools such as Link Research Tools that can help them identify the bad links.
  • Fourthly, keep a track of the link removal process through a spreadsheet- Using a spreadsheet indeed helps. Google will view it especially when a webmaster submits a request of reconsideration. In fact in each of the aforementioned three tools comes with an option to help them export their data into another document. They can only include links which they desire to remove via the help of some data-

(a)URL and name of the website in question,

(b) Contact form, email or contact name that they want to use

(c) Precisely when they contacted the site

(d) URL where from they want to remove the link is found

(e) Link status- (check if it is broken, present in the comments or is a do-follow link)

(f) Additional notes they may have

As this is a Google doc, they can basically create live changes.

  • Fifth, discuss everything regarding removing unwanted links with webmasters- They will have to show proof to Google that they attempted to contacting the website owner. Send an email asking them to remove the links they wanted removed or visit the contact page.
  • Sixth, disavow any unwanted link- In this case Google is highly serious. They should always document the messages they send to Webmasters on their file in order to enable Google to see the same and learn that this will be their last resort. Disavowing an unwanted link indicates using the Disavow Links Tool. Check the link and they will be prompted to upload a text file comprising only the links they desire to disavow. This is quite simple.
  • Seventh, send Google a reconsideration request- After finishing the entire cleanup, write a letter to Google and explain in it the methods adopted for removing the spam or fixing the issue with the website. If a webmaster does something wrong they should take responsibility and ensure that Google learns that they will not commit the mistake again.
  • Lastly, wait for Google’s response- Generally Google takes a couple of weeks for responding to reconsideration requests. In case the request is declined, a webmaster should continue cleaning the same prior to submission of another request. In fact Google is in favor of seeing that reasonable efforts have been taken amid responses

Any penalty from Google will be the worst scenario which can happen to a website. By religiously following the above mentioned tips, a website owner can easily recover their rankings. This is a process that is highly time-consuming but with ambition and patience they can recover the lost traffic. For best results contact professional SEO consulting services today!


This article throws light on the top 8 steps that a webmaster should use to recover their website from Google penalization. It also highlights on why it is vital to consult a professional in this regard.

About the Author

Mitali Purkait Ghosh is the Co-Founder of High Position. In this article, she has elaborately explained the top 8 steps to recover a website from Google penalty as suggested by the best SEO companies.

There is 1 comment

  • 2 years ago

    William   /   Reply

    I had tried following this and this trick helped me a lot.

    Thanks for sharing this valuable post.

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