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Author Archive

Twitter Tops The List Of Social Media Platforms To Break News

May, 2011, Abottabad IT consultant Sohaib Athar tweets: “Helicopter hovering above Abbottabad at 1AM (is a rare event).” — Sohaib Athar (@ReallyVirtual) May 1, 2011 This was approximately nine hours before the news hit the world. “There’s a plane in the Hudson. I’m on the ferry going to pick up the people. Crazy.” This was […]

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Learn To Invest In Social Media Marketing The Right Way

Having social media profiles in possibly every platform and not realizing how to invest on them is similar to having read Shakespeare and not knowing he was a phenomenon in literature from 16th century! You cannot not know the nuances of investing in social media if you are having social profiles. Now, the word invest […]

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Understanding The Concept Of Facebook Marketing

Data says all and data is what we will refer before we start with the concept of Facebook Marketing. When Mark Zuckerberg launched Facebook on February, 2004, he might not have realized that the network would become the most used social media site. It is now a well known fact that Facebook can be used […]

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Define Your Social Media Marketing Strategy

Let us directly go to the intimidating numbers. Some of us are from a generation who witnessed the swift paradigm shift that internet and social media networks brought along; we struggled so hard to fit in, to be able to “be present online” all the time, that we forgot how to be social “physically”! Social […]

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Top 4 Tools For Effective Marketing On Instagram

“Pinterest and Instagram are fundamentally different compared to the first generation social networks like Facebook and Twitter,” This is what Nick Mueller, head of content marketing at Piqora, San Francisco, thinks and truly so. The Piqora executives were invited to Luxury Interactive 2014 where they shared their own view and knowledge about one the most […]

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Do You Know Social Media Audit Can Increase Web Traffic By 300%?

What is social media audit? The word audit associates with still-cold atmosphere; we reluctantly remember the chill that went through our spines! This is because most of us are not very comfortable with numbers or taxes and gets intimidated just by the sights of the never-ending forms and formalities. Social media audit on the other […]

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How To Use Google Plus As Social Media Platform

A 2013 Searchmetrics study result showed that the growth rate of Google Plus shares was approximately 18.5% per month which was almost double that of Facebook (9.3%). With a slogan “Let’s meet here” who would have thought that Google Plus will be even beneficial for the growth of your business? May be it is good […]

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Diet Coca-Cola Built Brand Awareness Through Twitter Healthy Heart Contest

It is not often that we see a health institute and a soft drink collaborate to create a social awareness as cola and health does not really go hand in hand; they are rather poles apart. Colas are not healthy, period. Even though how a famous cola company created huge brand awareness by associating itself […]

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Brands Leverage Upon Social Media Marketing Channels During Festive Season

Carson Kight, a mere 4-year-old from Colorado Springs, had a ‘dream-come-true’ during Christmas, last year when he reunited with his favorite UPS delivery driver, ‘Mr. Ernie’! This was a part of UPS’ Christmas campaigns on social media marketing platform in 2014, one of the most heart-warming videos uploaded by the company about a boy getting […]

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