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Author Archive

Role Of GIFs To Improve Website Performance

Advanced SEO The GIFs (Graphics Interchange Format) format was originally developed in 1987. Debuted by Steve Wilhite of Compuserve, GIFs improved on the black-and-white images in use during that time by allowing the use of 256 colors while maintaining a compressed format that could still be loaded by those using slow modems. Moreover, web developers and designers […]

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6 Fundamentals of PPC Landing Page Optimizations

Conversion Rate Optimization (CRO) Your landing pages aren’t converting. Sadly, this is not your customer’s fault. It’s your job to tell your customers why your product is awesome and you have fewer than five seconds to tell that story. Regardless of whether you’re a rookie or veteran marketer, we’ve assembled the following checklist to help […]

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Google AMP Pages

How Google’s AMP Induces Your Online Business

What is Google AMP? The Google’s AMP program is a way of fast-tracking content to mobile devices. It improves upon the traditional model of serving mobile content because it relies on a specific form of HTML, called AMP HTML, to strip down the presentation of content. Here’s an example of what an AMP page features like when […]

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How to Use PPC to Augment Your Brand

Branding Here’s a question for you: Do you think a brand can induce your behavior outside of purchase inclination? Put another way, will seeing the North Face logo make you want to take up hiking in the snow? A few years ago, researchers at Duke University conducted an experiment with 341 students. Their goal? Studying what […]

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How BBC Earth Increase Instagram Followers In One Week With Brand Take Over

 About BBC Earth  BBC Earth is a class worn by BBC worldwide since 2009 to market and categorize the BBC’s natural history content to countries other than the United Kingdom. BBC Worldwide is the commercial arm of the public service broadcaster. BBC Earth commercially represents the BBC national history unit, the largest wildlife documentary production house in the world. BBC Earth […]

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How Email Marketing Template Test Helped Dell To Increase Double Digits

About Dell Dell Inc. was an American owned multinational computer technology company based in round, rock, Texas and United States that refined, sold, restored, and supported computers and related products and services. Eponymously named after its founder, Michael, the company was one of the largest technological corporations in the world, employing more than 103,300 people globally. Dell sold personal computers (PCs), servers, […]

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Olivia Rose Gained New YouTube Subscribers in 4 Days via Social Media Campaign

About Olivia Rose Olivia Rose is the biggest hair and beauty salon in UK and is well renowned across Europe. The company strives to expand its business by targeting the French-speaking websites with a paid social media campaign that could draw in subscribers. This makes a profitable location for the company and hence, the company has […]

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How Content Marketing Campaign Helped SAP To Achieve 9 Million Impressions

                   About SAP SAP is a German software corporation company that makes enterprise software to manage business operations and customer relations. SAP is headquartered in Walldorf, Baden-Württemberg, Germany, with regional offices in 130 countries. The company has above 293,500 customers over 190 countries. The company is a component of the Euro Stocks 50 stock market index. When Xerox intended […]

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Turkish Airlines Got 100mn Traveler Prospects with Selfies

About Turkish Airlines Turkish Airlines was established on 20 May 1933 as State Airlines Administration as a department of the Ministry of National Defence.The initial fleet incorporated  two five-seat Curtiss Kingbirds, two four-seat Junkers of  F.13s and one ten-seat Tupolev ANT-9. In 1935, the airline was handed over to the Ministry of Public Works and was subsequently renamed as General Directorate of State […]

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How Email Marketing Campaign Helped Zagg To Achieve It’s Customer Appreciation

About The Company, Zagg Zagg Inc.  is a publicly traded company based in Utah, UNITED STATES. It is best known for its line of protective coverings for consumer electronic components and hand-held devices under the brand name Invisible Shield. The company’s flagship product, the invisible Shield, was created by Phillip Chipping, who then formed Protective Solutions, Inc. in March […]

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