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20 Key Ecommerce Events Metrics To Track & Configure in Google Analytics

Introduction: If you consider reading this article it seems like you  are already into the Ecommerce business or  probably you are willing to start your online store in future. You need to go beyond basic user performance metrics with Google Analytics to track detailed performance of existing traffic in your Ecommerce store or to track […]

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Toy Universe Increased Their Organic Traffic By 116% -Case Study

  About Toy Universe : Toy Universe an online toy store specializing in the sale of big brands. Unique toys, games and puzzles for children from birth to teenage years. Born out of our passion to provide  high play value toys at affordable prices to all families. We work very hard to get the best […]

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Keywords Analysis For An Effective Ecommerce SEO Campaign

What are these Keywords & Why they are important ? Keyword research one of the most valuable, and high return activities in the search marketing . Ranking for the unique keywords can make or break your website. Researching your market’s keyword requirement, will not only understand which terms and terminology to target with SEO, but […]

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Taco Bell Gets Half Million Tweets In 5 Days: Case Study

About Taco Bell: Taco Bell  an American Chain of Fast Food Restaurants located in Irvine, California in United States. Its a subsidiary of  Yum. Serve a variety of Tex Mex foods includes tacos, burritos, quesadillas, nachos and a variety of Value Menu items. Acquired more than 2 Billion customers each year with 6,407 restaurants.  80 %  […]

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All You Need To Know About Retargeting Campaigns

What do you mean by Retargeting? Retargeting, also called as remarketing. Retargeting  a form of online advertising that can help you to  keep your brand in front of the left audience. Mostly websites have  2% of web traffic converts on the initial visit. Its  a mechanism designed to benefit companies reach the 98% of users […]

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Emerson Salon Generated Revenue via Social Media Strategy

About Emerson Salon: ‘Emerson Salon’  a small hair dressers based in Washington. Matt Buchan and Alex Garcia decided to buy and make over a hair salon in Seattle in 2008. Started out with $10,000 and no hair salon experience as they are consultants earlier. After an added $40,000 spent on decoration, they could not afford […]

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Sprite’s Snapchat Campaign Got 2 Million Views in 2 Days: Case Study

  About Sprite : Sprite  a  lemon  lime flavored, caffeine-free soda pop, created by the Coca-Cola Company developed in West Germany in 1959 as Fanta Klare Zitrone (“Fair Lemon Fanta”). Introduced in the United States as Sprite in 1961. This was Coke’s reaction to the popularity of 7 up. It comes in a primarily silver […]

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Avaya used Twitter to set up a six figure deal via Social Media Strategy : Case Study

About Avaya: Avaya is one of the world’s leaders in business collaboration and communication solutions which contributes  unified communications, real-time video collaboration, contact center, networking and related services to companies of all sizes worldwide.1995, the company that would become Avaya was part of another called Lucent Technologies. In 2000, those employees decided to off shoot […]

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