Interview with Md Irshad Ahmad Jafri, Digital Marketing Participant

Md Jafri has more than 5+ years of experience in Sales and Marketing. As the world turned digital, he too thought of going with the pace and looked forward to building a career in Digital Marketing. He says that as digital marketing has taken over the market place, businesses should also be present online so that they can connect with their target audience to get the maximum revenue. He further believes that Digital Marketing is not only a blessing for advertisers and marketers but for individuals who are looking forward to building a career in this field. Considering all these factors, he decided to take up a Digital Marketing Course from Digital Vidya.

Which course of Digital Vidya did you participate in? How did it help you acquire new skills related to digital marketing?

Md Jafri: I did the Certified Digital Marketing Master Course (CDMM) from Digital Vidya. I got to learn everything about Digital Marketing from basics to advance level. Got an in-depth understanding of Digital Marketing right from strategy to execution. With Digital Vidya’s CDMM course, I learnt about Email Marketing. Social Media Marketing, Search Engine Optimization, Search Engine Marketing, Web Analytics and Inbound Marketing.

Why did you choose Digital Vidya’s course?

Md Jafri: I conducted research on the top institutes that provide Digital Marketing Training. When I got to know about Digital Vidya, I looked for more detailed information. As a result, I got positive feedback about the course and post-course support. Then, I filtered out Top 3 Digital marketing Institutes in India, compared to all aspects then I chose finally choose Digital Vidya. Some of the best features of Digital Vidya are:
(i) Online Classroom
(ii) A Coordinator is assigned to you for any query related to any session or class or assignment or certificate.
(iii) Q&A platform, where you can ask as many questions as you want even after completion of the course.
(iv) Placement Assistance
(v) Flexibility in course selection
(vi) Money back in case you are not satisfied after one session.
(vii) Best industry trainers

Why do you think it’s important to learn Digital Marketing today?

Md Jafri: The Market has changed drastically. Businesses and consumers both have made their way towards the digital domain. Thus, to keep pace with the changing trends, one has to make sure that they have relevant knowledge about Digital Marketing. Thus, it becomes important to learn Digital Marketing. You can do this by taking up a Digital Marketing Course.

Share about the benefits you can foresee about building a career in the Digital Marketing industry.

Md Jafri: Some benefits are:
(i) You can get a part or full-time job.
(ii) You can start your career as a Freelancer.
(iii) You can start your own start-up
(iv) You can train & educate others

How do you stay updated on the latest trends in Digital Marketing? Which are the Digital Marketing resources (i.e. blogs/websites/apps) you visit regularly?

Md Jafri: Q&A Platform of Digital Vidya, Quora & Backlinko/ MasterBlogging/Shoutmeloud

Which are your favourite 3 digital media channels (e.g. Twitter, Google etc) and why?

Md Jafri: 

(i) Google – All time favourite, basically it’s a search engine but you can a lot of research. For a digital marketer-google is boon. It has a valuable product like Google Analytics, Google Search Console, Google Ads, Google Trends, Google Scholar etc
(ii) Facebook – You can find all segments of people there and is one of the best social media platforms.
(iii) Linkedin – It is a purely corporate platform, You can find a mature & educated audience here. You can also post your articles here and create a brand page.

Which are your 3 favourite Digital Marketing Tools?

Md Jafri: 

(i) Google keyword planner for keyword research
(ii) Portent- title generator
(iii) Pixabay- free stock image
(iv) Smallseotool- for plagiarism-checker
(v) Ubersugesst-google auto search or make long tail keyword
(vi) Buzzsump/google trends- Popularity of any topic

Share the names of 3 people you respect when it comes to Digital Marketing.

Md Jafri: Ankit Singla, Pradeep Chopra & Brian

What is your advice to newbies who want to build a career in Digital Marketing?

Md Jafri: Firstly, welcome to the Digital Marketing world. If you want to build a career in Digital Marketing, you need to have a habit of constant learning. Keep practising what you have learnt. Follow some of the good digital marketing specialist blogs like Harsh Agarwal, Ankit Singhla, Neil Patel, Brian, Moz, HubSpot, Search Engine Land, Search Engine Journal and Digital Vidya. Start own blog on WordPress and implement all ideas on that. Also, run Google & Facebook Ads for better understanding.

What are the challenges a person is likely to face when s/he enters into the Digital Marketing industry? How can s/he overcome those?

Md Jafri:  I don’t know what others can face. What I felt, I must tell you the solution.
(i) Storytelling problem – go with HubSpot
(ii) Title related problem – go with Portent
(iii) Basic HTML and CSS related problem – go with w3webschool
(iv) The topic idea related problem – go with Google Trend, BuzzSumo
(v) Google auto search related problem – go with Ubersuggest
(vi) A competitor of your website related problem – go with SimilarWeb
(vii) How one can ask about a word related problem – go with AnswerThePublic

For someone who’s looking at full time or part time job or an internship in Digital Marketing, what approach would you advice?

Md Jafri: First talk to Digital Vidya’s Placement Cell. Update your profile in Linkedin. Also apply through websites like Naukri, Shine, Monster etc. Have patience but keep learning.

Digital media especially Social media channels such as Facebook can eat up a lot of your productive time if not used wisely. Do you agree? What all can one do to efficiently leverage these channels for personal growth?

Md Jafri: Yes, it is right. If not used wisely Facebook & other social media platforms will not let you do other work. But try to use the social media platforms optimally and from a marketer’s perspective. A marketer should go only three sections on Facebook which are Facebook Ads, Groups and Page. Also, you should observe your competitors on social media.

If you were given a chance to rebuild your career, what changes you would have made to have even better growth and fulfilment?

Md Jafri: I would have done a Digital Marketing Course long ago!

How do you see Digital Media evolving in future?

Md Jafri: See, more or less all companies are understanding the value of Digital Media Marketing. They all want to adopt it but only a few of it have used it so far optimally. By the way, those businesses which used the power of Digital Marketing are industry leaders now. Obviously, Digital Marketing is already in high demand these days.

Would you like to share a few words about the work we are doing at Digital Vidya in educating others about Digital Marketing?

Md Jafri: Yes, I really thankful to the Digital Vidya team for the way they create awareness about digital marketing. What I liked about Digital Vidya is that the course has been categorized in module wise and each module is assigned to the experienced trainer to take. Digital Vidya has many experienced trainers for each module. Coordination is really very good and supportive.

Are you inspired by the opportunity of Digital Marketing? Start your journey by attending our upcoming orientation session on Digital Marketing for Career & Business Growth. It’s online and Free :).