Digital Vidya 11 years of excellence

Top 3 Web Analytics Trends 2017: What Experts Expect?

With fewer marketing channels, web analytics was easier back then. Since the ways in which we analyze data are continuously evolving so are the web analytics trends. “Analytics without application to an actionable strategy is meaningless”- Mike Grigsby This year, most...

Why Analytics Is Critical For Marketing Success

There was a time, not so long ago, when marketers assumed a ‘spray and pray’ approach to marketing.  They sprayed the marketing budget over the spectrum of media elements – television, print, radio, outdoor etc. – and prayed that their efforts...

How To Leverage Google Analytics For Making Better Decisions

Google analytics is a very powerful tool that gives in-depth insight on the performance of a website. Google analytics not just measures sales and conversions, it analysis and interpret data to help businesses in its decision-making. It provides data on customer...

7 Important User Engagement Metrics For Your Website

Businesses these days are always striving to create a website with high-quality content which attracts the right users. Thus, after putting so much time and effort it is important for the business to know how the users are engaged with the website. User engagement...