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Posts Tagged "web analytics"

Top 3 Web Analytics Trends 2017: What Experts Expect?

     -     Dec 20th, 2016   -     Web Analytics   -     1 Comment   -    , ,

With fewer marketing channels, web analytics was easier back then. Since the ways in which we analyze data are continuously evolving so are the web analytics trends. “Analytics without application to an actionable strategy is meaningless”- Mike Grigsby This year, most of the trends evolved around new analytics tools, system integration, emerging platforms, big data, […]

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Why Analytics Is Critical For Marketing Success

There was a time, not so long ago, when marketers assumed a ‘spray and pray’ approach to marketing.  They sprayed the marketing budget over the spectrum of media elements – television, print, radio, outdoor etc. – and prayed that their efforts would pay off.   And when it didn’t, they sprayed some more and hoped for […]

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Learn Quality Analysis Skill 100% Free

     -     Aug 24th, 2016   -     HowTo, Web Analytics   -     0 Comments   -    , , , , ,

About Analysis Pro Analysis Pro is Group of Professional Groups from different domains in the field of Analytics and Business Intelligence. The Members of the Analysis Pro believe in help people to get industry recommended Analysis Skill. We don’t teach like Day- to-Day class room visit. We trained the candidate by sharing the experience.What we […]

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How To Leverage Google Analytics For Making Better Decisions

     -     Aug 4th, 2016   -     Web Analytics   -     0 Comments   -    , , , ,

Google analytics is a very powerful tool that gives in-depth insight on the performance of a website. Google analytics not just measures sales and conversions, it analysis and interpret data to help businesses in its decision-making. It provides data on customer behavior, where they are coming from, and what they are looking for on your website. This information […]

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Case Study: The Weather Company (TWC) Found Big Business In Big Data

About Company The Weather Channel (TWC) is an American basic channel and satellite television company, owned by consortium made up of Blackstone Group, Bain Capital, and NBCUniversal. Its headquarters is located in Atlanta, Georgia. Launched on May 2, 1982, the channel broadcasts weather forecasts and weather-related news and analysis, along with documentaries and entertainment programming related […]

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7 Important User Engagement Metrics For Your Website

     -     May 30th, 2016   -     Web Analytics   -     0 Comments   -    , , , ,

Businesses these days are always striving to create a website with high-quality content which attracts the right users. Thus, after putting so much time and effort it is important for the business to know how the users are engaged with the website. User engagement metrics measure what users are actually doing with your website. Having […]

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How To Use Google Analytics To Track Social Media Traffic

Overview The importance and role that social media marketing plays in the growth of business is one of the most heavily debated tpics among marketers and business owners today. Most marketers and advertisers would agree that tyung social media marketing to actual business results is not a simple task. Social media marketing, in comparison to […]

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Interview with Prateek Mehta – Lead Web Analytics Trainer at Digital Vidya

Prateek Mehta completed his under graduation from University of Houston, Texas. After this, he started working as a business consultant in a business and management consulting firm in the US. After 2.5 years of experience there, Prateek moved back to India, and here he has worked for companies like Adobe, Jabong and goIbibo. He has […]

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5 Significant Features Of Google Analytics

     -     Apr 25th, 2016   -     Web Analytics   -     2 Comments   -    , , ,

Google Analytics is the buzz word today. Marketing your brick and mortar store on the internet is modern business’ need. Consumers have web connectivity, and those businesses who are not marketing on the internet are losing chunk of business. Marketing is supportive only when appropriate analysis is done. Google Analytics is a free way to […]

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Top 5 Alternative Tools To Google Analytics

     -     Apr 14th, 2016   -     Web Analytics   -     0 Comments   -    , , , , ,

We are describing top 5  alternative Web Analytics Tools to Google Analytics here. 1. Chartbeat If you are in the publishing business, then Chartbeat is the Web Analytics platform for you. Chartbeat has developed a very detailed and insightful web analytics tool for online newspapers having high readership. Newspaper Editors are always on the look […]

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