What is Online Marketing and How it boosts E-Businesses

by | Feb 2, 2019 | Digital Marketing

8 Min Read. |

Want to know what is Online Marketing and how it can multifold your revenues?

Intrigue about Online Marketing channels and confused in deciding which one would be right for you? -Then this blog is personalized to you.

Traditional advertising and marketing are expected to rise 0.8% in 2019. That compares to a 10.7% increase in global digital and alternative advertising and marketing.

Already a majority of businesses have started using it. Thus, it also becomes important to include the digital aspect in the overall marketing strategy. Taking this thought into consideration, we have come up with this post.

It incorporates the Art & Science of selling services and products on the web.

The art of Online Marketing revolves around finding the right Digital Marketing Strategies that suit your target market, generate leads and translate into sales

The Science of Online Marketing involves research and analysis that guide in channelizing the best Online Marketing Campaigns and measuring the success of those campaigns.

Therefore, without any further ado, let us understand what is Online Marketing via below given four Steps-

4-Steps To Learn What Online Marketing Is & How It Works?

1. What Is Online Marketing?

What is Online Marketing

What is Online Marketing

According to top ‘What is Online Marketing Guides’, the practices of leveraging web-based channels to ensure effective digital branding by spreading a message about a company’s brand, services and products to its current/target audiences.

  • Different methods and techniques that are included in it are email marketing, social media marketing, display advertising, paid to advertise, search engine optimization, affiliate marketing, growth hacking and more
  • The main objective of Online Marketing Campaigns is to reach current/potential customers through web channels where they spend most of their time in different activities such as surfing, shopping, reading, socializing or searching online

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The booming prevalence of Internet for business and personal use has created so many new channels for advertising and marketing on the web. Companies now have different digital means to ensure engagement with their targets.

When you go to know What is Online Marketing, it is important to understand that there are many benefits and challenges inherent in such marketing campaigns.

In this, you use digital channels for attracting, engaging and converting your virtual visitors to customers. The traditional marketing used to do the same stuff via different mediums like print, television, billboard, and radio advertisements.

Actually, the whole purpose of any kind of marketing is to connect, convince and convert target audiences, and if you are doing the same via Digital Channels, marketing is termed Online Marketing.

  • Measuring performance and spending plan for Online Marketing Campaigns are quite easy compared to traditional marketing channels
  • If you are into E-Business, you can easily participate in it simply by creating a website and channelizing customer acquisition campaigns
  • Even offline businesses are incorporating Internet Marketing Strategies by understanding What is Online Marketing and how it can help them boost their branding and optimize their revenues

2. Why Your Business Needs Online Marketing?

Now as you are aware of What is Online Marketing, the next thing is knowing why it is important for your business. The most important advantage of using online channels for marketing a business or a product is different metrics that it offers.

You can use those metrics to measure the performance of any Online Marketing Channels. You can also know how visitors come to your site through different channels, how they interact with a website or landing page and how you can target them in a manner that they will be bound to make a purchase with you.

  • Most importantly, it is conversion driven and it helps you see, analyze and improve the whole process through which the visitors convert into paying customers
  • It lets you know which channels are most effective at acquiring valuable customers. When you exactly know what is Online Marketing for your business, you can use it to increasing local search and target people’s new habit of searching on the internet for your advantage
  • It is also quite effective in maintaining great Online Reputation for your business or brand, which is very important nowadays. In today’s time, when a potential customer wants to make a purpose, he or she first searches online. Therefore having a positive and impressive reputation on the web would help you gain new customers
  • Advantages of Online Marketing Campaigns also include their ability to offer great analytics report that helps you know which channels are more effective and affordable at acquiring customers, which channels are great in acquiring and driving higher lifetime value for customers and many more

We have been talking about different channels since the beginning of this post, and now, in next section of this ‘What is Online Marketing Guide’; I would let you know about different types of Online Marketing-

3. Different Types Of Online Marketing

Below given are some of the most important types of Online Marketing-

Search Engine Marketing (SEO + PPC)

What is Online Marketing

Search Engine Marketing

  • SEM includes Search Engine Optimization (SEO) and PPC
  1. SEO can be understood as the practices of earning traffic through unpaid or free listings
  2. PPC Advertising is buying traffic through paid search listing
  • SEO lets your business website rank higher in the search listings of SERPs when your target audiences enter search terms that match your product offerings. SEO is unpaid SEM and you can use Organic and Inorganic SEO to gain traffic to your site
  • PPC is paid SEM which occurs via pay-per-click means. In PPC, you channelize an Online Advertising System in which you can run your PPC Ads on search engines, and you would be required to pay a certain fee to the Ad publisher when your PPC ads get clicked

(i) Online Advertising

What is Online Marketing

Online Advertising

  • You can use Online Advertising to run your Ads on a myriad of online channels. You can run Ads on search engines, Social media networks, a website via different online advertising platforms, etc.
  • CPM or Cost Per thousand is an online advertising platform that lets you buy space on a web page and pay for a certain number of impressions or for the number of times your ad is going to be displayed
  • Most of the banner ads you see on various websites run via CPM model
  • CPC or cost per click is another kind of advertising in which you pay for the number of time a viewer clicks on your Ad
  • Google AdWords is one of the most popular PPC Advertising platforms
  • According to most of the top ‘What is Online Marketing Guides’, you need to choose specific keywords on which you want your ads to run, and when people search on Google using one of your keywords, your ad will appear for that

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(ii) Email Marketing

What is Online Marketing

Email Marketing

  • Via Email Marketing, you can target potential customers who would be interested in your services or products by building a subscriber email list
  • It is one of the most effective ways to communicate your message to your audiences. You can use Email Marketing for keeping your audiences up to date with company news, special offerings, upcoming events etc.
  • Different types of Email Marketing suggested by ‘What is Online Marketing Guide’ is-
  1. Newsletter
  2. Marketing Offer
  3. Announcement
  4. Event Invitation

(iii) Social Media Marketing

What is Online Marketing

Social Media Marketing

  • Social Media Marketing lets you market your brand on different Social Networks
  • You can use social platforms such as Twitter, Facebook, LinkedIn, and Pinterest for marketing your brand online
  • Social media helps you engage your audiences via conversations and it not only lets you channelize conversations about your brand but also helps you run paid Ads to ensure better branding and advertising
  • You can use Facebook for your business, can create a fan page on Facebook, can promote your business on Twitter, use promoted Pins on Pinterest, can run a strategic campaign on Instagram, Snapchat, and other social channels

Some Honorable Mentions Are

Along with aforestated types of Online Marketing, there are some other types also available and you can figure out their idiosyncrasies just through their names.

  1. Mobile Marketing
  2. Content Marketing
  3. Affiliate Marketing
  4. Growth Hacking
  5. Inbound Marketing

4. Online Marketing Strategies For 2018

As you are now well aware of What is Online Marketing and its different types, next thing that you need to pay heed upon is best Online Marketing Strategies for 2018 that will not only help you ensure better online branding for your business but also aid you stay ahead of your competitors.

Some Of The Most Notable Strategies For 2018 Are-

  1. The growth in mobile and Smartphone usage
  2. Integrating marketing activities into the customer lifecycle
  3. The importance of personalization
  4. Machine learning and marketing automation
  5. Integrating social messaging apps
  6. Customer engagement strategy
  7. Integrating different sources of data
  8. SEO and content marketing integration
  9. The future of AR in marketing
  10. Pansexual marketing
  11. Micro-moments
  12. Ramp Up Your Facebook Marketing
  13. Lean into Your High-Quality Content
  14. Create Content Pillars and Topic Clusters
  15. Launch a Growth-Driven Website Plan
  16. Increase Your Video Marketing Budgets
  17. Leverage Data-Driven Marketing
  18. Test Live Chat and Chatbots
  19. Utilize Storytelling to Establish a Deeper Connection
  20. Get Specific with Micro-Targeting

How To Get Started!

So, this was all about online marketing. To take your career forward with Online Marketing, have a look at these online marketing jobs.

Now that you know what is online marketing, evaluating your goals and making sure they are measurable should be your first two steps. Then, you should know how to do Online Marketing by building an online presence that can help you achieve your goal.

Different things that you can do now to get started are-

  • You can set up an e-commerce site
  • Or, you can set up a blog and publish content to drive awareness and subscribers
  • Or, you can have a simple website or landing page with a lead capture form to start branding and generating traffic
  • Using basic analytics tools would help you track your initial goals

Download Detailed Curriculum and Get Complimentary access to Orientation Session

Date: Online & 27th Jan (Wed)
Time: 3 PM IST
  • This field is for validation purposes and should be left unchanged.

Enrolling yourself in Digital Marketing Training would help you understand the complete Online Marketing Landscape, plus, it will help you learn how to practically execute these Strategies for your advantages.

Share your marketing requirements in the comments below, so we can go through that and let you know which types would be the best fit for you!

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Time: 3:00 PM to 4:30 PM (IST/GMT +5:30)
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