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Mobile Analytics – Driving Consumer Insights

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  • About the Webinar


    60 mins


    April 3, 2015


    9:30 am

    Who is the Speaker?

    Theodore Hayes, Head of Analytics. B Eng Hons in Automotive Engineering, 4+ years in the digital industry. Having moved from the UK, Theo heads iProspect India’s Analytics Division as the first Google Analytics Reseller, he has provided over 40+ clients analytics solutions ranging from implementation to driving business value. He has built the iProspect India Analytics team to a sizeable number within a short span whom handle global clients such as Sony, Microsoft and General Motors, and premium clients such as Myntra, Commonfloor, most major private banks. Prior to Joining iProspect India, Theo worked in RepriseMedia within SEM, handling Tempur, Microsoft, Verizon, KIA, Hyundai and Cathay Pacific. He is a regular contributor to the thought leaders of the DMAI conferences and regular lecturer at DMTI. Theo also has moderated and lead the recent analytics conference on, from data collection to valuable insights in Bangalore and also was on the speaker panel for DMAI GMAW 2015 in Delhi on how data visualisation fit into predictive analytics. From an early age, Theo has always been data driven and immersed into the world of data, which lead him into Engineering. Finally releasing his vocation, he found his dream job in Digital Marketing.


    Mobile Analytics - Driving Consumer Insights

    Theodore Hayes

    Key Takeaways
    • Mobile in India
    • Understanding the difference between Mobile and Web Analytics
    • A Mobile Solution fit for your business
    • Understanding the key metrics
    • Driving consumer insights

    Session Agenda

    In India, users are experiencing internet first time on mobile. Catering to mobile is becoming as important to marketers as catering to desktop, so much so, that big e-commerce players such as are going completely mobile.

    Understanding consumers is becoming increasingly difficult with just business intelligence and the need for Mobile Analytics is becoming ever more apparent. Getting the right mobile and mobile analytics solution is difficult and driving valuable insights even more so.

    Theodore Hayes will share his learnings in starting the analytics division and deploying mobile analytics solutions across the iProspect India’s client base. In this webinar, Theo will look at the advantages and disadvantages of different Mobile solutions and share his learnings on common pitfalls to avoid and how to drive the business value out of understanding consumers on Mobile.

    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists