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Interview with Sakhee Dheer, Facebook, Head of Digital, Global Business Marketing – Asia Pacific

     -     17th October, 2017   -     Digital Marketing, Expert Interviews   -     0 Comments   -    , ,

Sakhee Dheer is a data-driven business professional with vast experience in running integrated marketing and managing high performing teams across the diverse Asia Pacific region. She loves to work at the intersection of technology and people to make lives better and build human experiences. Sakhee currently leads Digital Marketing for APAC Global Business Marketing at Facebook. […]

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How to Create Most Compelling Digital Marketing Ads?

“Nobody reads ads. People read what interests them, and sometimes it’s an ad.”      -Howard Luck Gossage The above quote from Advertising Innovator Howard Luck Gossage beautifully captures the dilemma of a marketer. Customers are not looking for ads, they are looking for interesting stuff like movies, sports, daily serials, news, information about friends […]

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What is Content Marketing: Learn Engaging Content Marketing Techniques

53% of marketers say blog content creation is their top inbound marketing priority. –HubSpot, 2017 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. –Demand Gen Report, 2016 On average, B2B marketers allocate 28% of their total marketing budget to content marketing. –Content Marketing Institute, 2015 What is Content Marketing? Content […]

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Dominance of Social Media Marketing in Blogging

Social Media has recast the world of SEO and online marketing. Since Google’s Search, plus Your World, we’ve seen social media having a huge influence in search engine rankings. In the last couple of years, many Social Media Marketing companies are coming onto the market and creating brand awareness via social media promotions. Before we go […]

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Top 5 Benefits Of Paid Advertising

Paid Advertising on the digital platform now a day is most company’s need, as digital marketing is growing at such a fast pace. Every company want’s its business to be visible to as much as the audience it can, most of the company gets out of the competitive market because proper investment is not made […]

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How to Write an Email Marketing Resume that HRs Choose

Are you looking for an Email Marketing Job? Do you want to build an effective Email marketing resume that HRs fix on? -Then this article is just best fit for you. Apart from the free Email Marketing Resume Sample, I shall discuss important areas like Email Marketing skills, ways to search Email Marketing Jobs and […]

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NASSCOM Product Conclave (NPC) 2017: India’s Largest Product Showcase to the World

NASSCOM Product Conclave (NPC) 2017 is back! Are you all geared and ready to showcase your product at the NASSCOM Product Conclave (NPC) 2017? This year it is going to be bigger and better for the digital industry. As we’d shared in our previous series, NASSCOM Product Conclave 207 is a 2-day event on Nov 2nd-3rd to […]

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Google Analytics Guide | Learn Analytics in 5 Steps

Google Analytics is a highly trusted ally of successful Online Advertising Campaigns. The insight it offers incorporates an abundance of data about the site visitors, where they originated from, their behavioral propensities, and probability of their conversions. Despite being such an invaluable asset for advertisers, there are still sites that are not utilizing Google Analytics […]

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Social Media Updates in 2017 That You Should Know About

If you are a marketer, you need to keep yourself fine-tuned about all the latest social media updates for creating strategic social media plan for success. You need to make sure that you are aware about the latest changes on various social media platform so that you allocate your time and efforts appropriately. So, in […]

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What Is Google AdWords? Learn How AdWords Work

     -     9th October, 2017   -     Guest Posts, Search Engine Marketing (SEM)   -     2 Comments   -    , , ,

The revolution in the advertising industry has been phenomenal with the evolution of the internet. Google being the household name for the internet, has been a boon to marketers from the beginning and with the introduction of “Google AdWords” in the year 2000, it has given a solid platform for advertisers to capture the leads at […]

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