Social Media Marketing is the new way businesses old or new, small or big function these days.
Leveraging social media optimally is the rule for today’s businesses. Thus, businesses that can come up with the most innovative and creative means of attracting the attention of people win the competition. So, the mandate is being original and connecting with the audience through building genuine and trustworthy relationships.
A point to remember is social media marketing is a different game from advertisements and therefore has different rules. One must not use social media platforms in the same manner as one uses banners and billboards. It is more customized, and personal, and all its conversations are tailor-made. It is not like a one-size-fits-all policy.
Facebook Offers
Facebook offers that appear on users’ news feeds are far more effective than sponsored stories as when Facebook audiences make claims on such offers, they have a tendency to share such offers on other social media platforms thus enhancing the brand’s reach and virality. The engagement thus generated with the audience is much more valuable as compared to likes and comments on photo posts.
Engaging with E-mail Subscribers Through Social Media
While every brand is on the lookout for new customers through social media, leveraging social media to build and maintain profitable and long-lasting relationships with existing customers is a fantastic use of social media. Invite e-mail subscribers to various social media platforms, inform them about different contests and promotions going on various social media platforms, and constantly stay on the top of their minds.
Combining All Marketing Channels
Social media is all about winning the war at mind share and awareness levels and not just increasing sales figures and profit. For this when a brand is using SEO, organic social media, search advertising, Google remarketing, and the like, the brand must ensure that all these methodologies complement each other and reinforce the same idea to prevent chaos and confusion within the audience.
Creating a LinkedIn Company Page
The main purpose of a LinkedIn company page is to attract followers, promote career opportunities, and educate potential customers about the product or the service offered. Employees are the paramount followers on these company pages and also the best advocates for the company. Word of mouth, referrals, and recommendations flow through followers. Customers can be made aware of company updates and thus the relationships with customers can be further strengthened.
Ask Your Audience Anything
Social media platforms offer a unique opportunity to interact and engage with the audience. Thus, when a brand asks its audience questions, which might range from a deep desire to the best service of the brand, essentially gives its audience to speak and share their thoughts.
Like your Customers on Facebook
While brands keep on asking their audience to like them on Facebook, it would be impressive if brands themselves liked their customers. The purpose of these likes is only to create and develop trustworthy relationships between individuals and brands that serve them.
Listen First & Never Stop Listening
Social media marketing is different from other conventional marketing techniques where brands are not expected to simply pour their content, it is more personal and is about conversations brands are able to attract and build upon. For this listening is the first step and listening to the audience has to be eternal. The moment brands stop listening, the entire purpose of social media fails.
Move on from Social Likes to Social Trust
The first step for any brand should be to build a layer of trust with its potential customers before asking for anything in exchange. This can be done by creating and sharing valuable content without any requirements. Once trust is created, the customers will be able to communicate with the brand very effectively and fruitfully.
Secure your Brand and your Product Name
For any brand it is critical to secure its brand name across all social media platforms like Twitter, Flikr, Facebook, Instagram, YouTube, etc. whether it is making a minimal social presence for is out in it with all its resources. Any modifications even if minor, across various platforms are bound to create confusion among customers.
Creating a Systematic Approach
A consistent and efficient marketing approach will build influence upon the audience and raise trust among customers. With this, it would be better if the brand fixes time for publishing unique content, engagements, and conversations, for promotions, and time to reflect on what is working and what is not. Map out a strategy based on feedback and views of customers and success will be assured.
Create Your Voice
With the emergence of various social media platforms, the significance of blogging is growing all the more. Blogging gives an apt voice to the brand and enables a conversation on many social platforms. The strategy is to create content which is shareable and thus, automatically becomes viral and reaches a large audience. Blogging indirectly gives a direction to conversations on the social platform and thus, is a powerful tool in the hands of marketers.
Share Content that Resonates with your Audience
Content should be able to incite passion among the audience. Content posted on various platforms should resonate with the audience. Each post that a marketer posts on social platforms should strike a chord and make consistent sense to the audience.
Dispensation of your Blog Content to the most Popular Groups on LinkedIn
All blogs and content can be easily shared with LinkedIn users by posting the content on various groups.
Integrate Best Social Media Practices
Social media marketing cannot exist independently. Each activity of the business- its customer relationship management operations, human resources, marketing, and online has to be integrated. Any function falters and all efforts to make social marketing a success will surely go to waste.
Focus on Getting Attention First
The content created by marketers is useful only to the extent it is able to overpower its reader. Thus, the task is to get the attention of the reader. Only when the reader finds it interesting shall there arise any possibility of it getting shared?
Final Thoughts
Hopefully, with these social media marketing tips, you will remarkably make your way toward building an exceptional social media presence and brand awareness.
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