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Author Archive

How Urban Ladder is Climbing Up with Facebook

About Urban Ladder: Urban Ladder is Bangalore based, one of the best online furniture marketplace in India. This is started by Ashish Goel and Rajiv Srivatsa in July, 2012 in the competition with Pepperfry in January, 2012 and FabFurnish in March, 2012. Contrasting competitors which function as marketplaces, this Bangalore-based start-up owns processes end-to-end, it […]

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A Detail Research On SEO Vs. SEM

 Search engine optimization and search engine marketing, it can be a confusing concept to grasp. Are they same or is there any difference between them?  Both terms frequently used interchangeably, which makes this confusion worse. In terms of digital marketing it is very important to understand the difference between the two terms SEO & SEM. […]

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Inbound Marketing: Basic Concept of Online Marketing

What is Inbound Marketing? Marketing is a very important part of any business/ service, to make it available to the people who need it. To reach these customers, marketing is playing the key role. Previously marketing was only concerning with sell of company’s services or product (Outbound Marketing), so they create ads in different formats […]

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Top 20 Must Know SEO Tools

Search Engine Optimization became very easy when we use an appropriate tool. Tools play a very important and essential part in SEO, so a large number of tools for various steps for SEO are available. Some of them are free and some paid tool too available. Some important free tools are listing below: 1. Google […]

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SEO Audit: Base Of The Optimization Of A Website

What is SEO audit? : A SEO audit is the process for evaluating the fitness of a website in all areas. The auditor will check the website in contradiction of a checklist and come up with recommendations of the needs to be fixed and the needs to change so that the website performance in search […]

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CarWale.com: Journey Towards On The Top With SEO

About CarWale: CarWale is India’s most viewing automotive site which is owned by Automotive Exchange Private Limited. Their aim to create a direct platform between car owners and car buyers to do research, discuss and action (buy/ sell) in the most comprehensive and convenient way. Objective: CarWale.com is definitely the most viewing website in automobile […]

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Bid Management: Key of A Campaign Success

PPC bid management is one of the most complicated areas of PPC marketing. Advertisers have option to choose either manual or automated biding option in Google Adwords or they can opt for a third- party bi management solution. Both approaches have their pros & cons like –Automated bidding in Google is free, but no manual […]

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Get More Audience Engagement With Trueview Ads

As competition grows high in Google Adwords advertising either in search or in display network, that results in more expensive ad campaign to run in traditional way. But still here is the way for less competitive advertising strategy, it is advertising with a video. Google Adwords also provides advertisers to create a campaign in video […]

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Top 10 Must-Know Things About Remarketing

Remarketing: Basic Concept Remarketing is the newest and clever tool in Google Adwords which help advertiser to reach the customer who past visited to the website, may made purchase or may not be, some added products to the cart and some only went through different pages of websites. Remarketing ads consists of either image, video […]

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Enhance Campaign Leads Through Conversion Optimizer

Google AdWords is a bid manipulation tool that manages bids at the keyword-level with the goal of trying to get as many conversions at or below an advertiser-specified Cost-Per-Conversion (also known as a Cost per Action, or simply, CPA). Adwords provides an automated tool called ‘Conversion Optimizer’ that can help achieve the goal of conversion […]

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