CarWale is India’s most viewing automotive site which is owned by Automotive Exchange Private Limited. Their aim to create a direct platform between car owners and car buyers to do research, discuss and action (buy/ sell) in the most comprehensive and convenient way.
CarWale.com is definitely the most viewing website in automobile industry, but what is the approach they were going through to reach this position i.e. on the top of search engine result page (SERPS).
Journey from Starting:
CarWale launched in October 2005 and became the first Indian website to associate used car inventory through dealers and present it to car buyers as an online marketplace.
In 2006, they launched India’s first Used Car Price Guide to make the site more interactive and make their customer more sound about the car which they want to buy or sell.
In 2007, they launched India’s most comprehensive resource on car research such as car comparison, reviews by owners and on-road prices. It made site more interactive and brought many viewers.
In 2008, they announced voting for India’s first consumer choice car awards and got approx. 1.6 lakhs responses from car owners and car buyers.
In 2009, they started free car consultation to car buyers and also came up with car insurance and loan facilities under the same portal.
In 2010, they became the India’s largest car selling source and continue to till now.
The reason behind this continue growth in site visitors is their strong online marketing and optimization strategy. As CarWale is very rich in terms of contents, offers approximately 4,00,00 pages of different consumer engaging practice like tip advices, car comparison, test-drives, etc. Their used car listing is continually growing from 500 in October, 2005 to nearby 15,000 presently.
It has been registered with 21.08 million group visits in the month of August 2015, a 28.47% growth over last year, shows a continue heavy rush over site.
Current SEO Status: CarWale’s current SEO status is shown in the below screenshot:
CarWale is ranked on 1819 globally while has ranking on position 125 in India. It is clear that currently the site having huge rush of more than 34,000 daily unique visitors with an average of 2,00,000 daily page viewed.
It is highly engaged with social platform too especially on Facebook as can view in below screenshot:
Traffic and search graph also showing the site and viewer engagement ratio is very high.
Conclusion: Rich contents, different options for viewer engagement, regular update with some new and creative content are some of the options which can rank your website on higher position, as CarWale.com is doing.
Sources: CarWale.com, alexa.com, seotoolsgate.com, google.