Must Have Free Google Analytics Tools

Must Have Free Google Analytics Tools

We all know that Google Analytics is an extraordinary tool for digital marketers and advertisers. However, do you know about the powerful Google Analytics Add-ons, Tools or Extensions? Consistently new Google Analytics Tools are created and some of them are must for advertisers.

Wide ranges of applications are integrated with Analytics, and Google Analytics Tools and Extensions alleviate the related tasks of analyzing, measuring, testing and reporting of advertising campaigns in the most competent and convenient manner.

In this article, I will talk about 17 Google Analytics Add-ons, Extensions and Tools that I use all the time. They will enable you enhance your data quality and increment your productivity. So, let us delve into those-

17 Must-Have Free Google Analytics Tools

1. Tag Assistant (Chrome extension)

Google analytics tools

Tag assistant (chrome extension)

  • It enables you verify that you have installed tracking tags accurately on your pages (not simply GA)
  • It causes you investigate the Google Analytics Tracking Code (GATC), Adwords Conversion Tracking, and Google Tag Manager (GTM)
  • It is a Chrome extension that can be utilized to make, approve, analyze, and investigate your Analytics information on each of your site pages
  • When you make an account and identify an issue, you can check again to confirm whether your tags are working effectively after fixing the issue or not

2. GA Debugger

  • The Google Analytics Debugger is again a Chrome extension that can empower the debug variant of analytics.js without expecting you to change the tracking code
  • This enables you to investigate your own particular sites and perceive how different sites have actualized Google Analytics tracking via analytics.js. To do this-

1. You need to turn the GA Debugger ON once you have added it to your Chrome

Google analytics tools

Ga debugger step 1

2. Next, you need to press Ctrl+Shift+I for opening the console and begin debugging

Google analytics tools

Ga debugger step2

  • This will help you rapidly discover which information is sent to Google Analytics, plus, you can also investigate any issues in the implementation of your Google Analytics


Google analytics tools


  • You can add WASP to chrome and it can be embedded in the “Engineer Console”
  • This application can be extremely valuable in investigating and troubleshooting GA tracking issues and along with this, it also enables you to troubleshoot a huge amount of other tracking scripts

4. Analytics Pros DataLayer Inspector

Google analytics tools

Analytics pros datalayer inspector

  • It’s one of the most recent Add-ons accessible for Google Tag Manager that allows you do so many things with this
  • You can find out what is pushed to the Google Tag Manager DataLayer, things that are sent to analytics, timing when these pushes are happening, plus, you can know if there are any issues
  • Analytics Pros has as of late installed some incredible new features to enable you execute GTM in a more proficient and snappier way

5. Regular Expression (regex) Helpers

Google analytics tools

Regular expression (regex) helpers

  • It is utilized to coordinate patterns within text
  • Regular expressions are utilized for filtering in Google Analytics. It includes both, Table Filter that is used for filtering within a report and View Filter that is used for creating separate report sets
  • View filters are used for characterizing advanced sections, configuring goal conversions, funnel steps
  • To know more about, you can visit or You can use it in so many ways like-
  1. Applying Report Filters
  2. Setting Up Admin Filters
  3. Setting Up Goals
  4. Defining Funnel steps
  5. Setting Up Segments

6. Tag Manager Injector

Google analytics tools

Tag manager injector

  • When you need to improve your Google Tag Manager abilities without having a site yourself, Tag Manager Injector is one of the best Google Analytics Tools
  • It deserves a place in your Chrome extension toolbox, as it is quite useful in preparing implementations and configurations ahead of time
  • You can use it to enhance your learning of GTM without having a real site, plus, you can use the extension in your GTM instructional courses
  • It is very useful in convincing a potential customer of your abilities with genuine live information/activities
  • It helps you avoid different mistakes in your real account

7. Annotations Manager (Firefox addon)

Google analytics tools

Annotations manager (firefox addon)

  • This a Firefox addon Google Analytics Tool
  • As one of the best Google Web Analytics Tools, this one enables you duplicate, erase, and export your chart annotations
  • It is considered exceptionally helpful when you are running numerous profile views for a property

8. Screaming Frog

  • Screaming Frog is a top rated SEO tool Google Analytics
  • Their free form is constrained to crawl 500 pages, so, on the off chance that you have the monetary allowance: go for the paid one. One exceptionally helpful approach to use this application is to filter your pages for the presence of the GA as well as GTM code
  • Once you download your copy, you need to follow these steps-

1. Go to Configuration > Custom > Search

Google analytics tools

Screaming frog configuration

2. Fill in your special GA or GTM id

3. Start spidering your space

4. Switch to “Does not Contain” filter when the Spider is prepared

9. Confidence Checker (Bookmarklet– all programs)

Google analytics tools

Confidence checker

  • As one of the most preferred Google Analytics Tools, this one adopts a factual strategy for comparing two e-commerce conversion rates and your general goal conversion rate
  • It plays out a z-test to demonstrate the confidence intervals of two chosen dimensions
  • This helps you find out if the differences observed are statistically critical

10. Ghostery

Google analytics tools


  • This one is another highly valuable Chrome Add-on that detects and blocks tracking technologies to speed up page loads, wipe out mess, and saves your data
  • It is extremely helpful when you use dynamic IP and don’t need my information to be sent to Google Analytics

Free Google Analytics Reporting Tools

Most of the advertisers invest their time in investigating and ultimately, they get lost in their data, while the main role of analytics is to creating applicable insights for the company and clients. Numerous helpful Google Analytics Tools and Add-ons accessible can accelerate your reporting time and below is the list of such tools-

11. Google Analytics URL Builder

Google analytics tools

Google analytics url builder

  • A standout amongst the most critical things to get right is tracking non-standard campaigns with utm parameters and Google Analytics URL builder is one of the top Google Analytics Tools to do that
  • This free Google Analytics reporting tool is very useful for keeping track of a wide range of campaigns
  • This one enables you to create campaign URLs quite rapidly in view of your present URL and different parameters
  • In addition, you can make and offer fast arrangements of campaigns following parameters to construct new custom URLs.

12. Google Analytics Table Booster

  • The Google Analytics Table Booster plugin is a basic module that can be truly viable in Google Analytics Reporting
  • It encourages you to rapidly assess the execution of a dimension on one of more metrics. It lets you work with various tests and charts such as-
  1. Z-test
  2. Bar-Chart
  3. Heatmap
  4. Comparison
  • Below given is an example in which heatmap is connected on Acquisition, Conversion and Behavior metrics. You can see that the third channel as far as clients acquired, has by far the highest conversion rate-
Google analytics tools

Google analytics table booster features

  • Adding visualization is considered as the best way to assess the total performance and add context to your information

13. PII Viewer

Google analytics tools

Pii viewer

  • You need to be extremely cautious with PII i.e. Personally Identifiable Information. You cannot send PII to Google Analytics, but sending an unique client ID in a custom dimension is allowed
  • As one of the best Google Analytics Tools for this purpose, PII viewer enables you to outline client ID put away in Google Analytics to privately stored PII, for example, name and email address
  • The excellence is that you don’t need to assemble your own custom integration, yet only referencing a CSV-file that focuses to the data will do the job for you

14. Supermetrics Add-on

Google analytics tools

Supermetrics add-on

  • Again one of the best Google Analytics tools for reporting purposes
  • Supermetrics has so many different products and Supermetrics for Google Sheets is top-rated for reporting
  • With more than 70000 users, they offer unfathomably effective solutions to get all information from different tools into Google Sheet
  • By using Supermetrics Add-On you can build your own dashboard in Google Sheets or associate it with Google Data Studio or another external application
  • They have a free and paid versions for you and reasons why you should opt for paid version are-
  1. Paid version does not restrict you to just associate with Google Analytics, yet with a pack of different tools too, plus, it allows you to naturally refresh the data and send mails
  2. You will not be restricted to 100 queries per day, plus, there would also be not any limit like 100 rows per query
  3. You can apply a feature for preventing sampling

15. Google Analytics Add-on

Google analytics add on

Google analytics add-on

  • You can use “official” Google Analytics Add-on for Google Sheets in the event that you incline toward a local integration and it really works well for such purposes
  • For using it effectively, you need an exhaustive comprehension of all dimensions and metrics and their regular expressions, API names, and filters on the off chance that you need to utilize this “official” Google Add-on

16. Real-Time Reporting

  • Real Time Reporting is not an add on, extension or extra tool but it is one of the most powerful Google Analytics Tools for reporting purposes that you can successfully utilize for troubleshooting, monitoring your data, testing campaign, tracking, etc.
  • It is exceptionally successful to test a wide range of specialized changes continuously, including recently setup filters
  • Even the individuals who don’t have involvement with debugging by means of different applications can use it quite easily
  • If you have not configured Google Analytics View that captures only one behavior per view then you can filter on displaying your sessions in Real Time Reporting. This is particularly helpful for the sites that have large traffic. Below given example that has a combination of Country and City will clear the concept-
Google analytics tools

Real time reporting features

  • The most secure way is to include some custom tracking parameters in the URL with the goal that Google Analytics can without much of a stretch isolate your behavior and session

17. Da Vinci Tools

Google analytics tools

Da vinci tools

  • Last tool in this list of top Google Analytics Tools is Da Vinci Tools which is again a Chrome add-on for Google Analytics and Google Tag Manager
  • Stéphane Hamel who is the developer of WASP is also the maker of Da Vinci Tools and the most notable highlight of this tool is “sticky header” that enables you to add/remove sections and segments, change ‘time period’, and do more when you are scrolling down in your report

Final Words

On the concluding note, I hope this post would be helpful to you to have an in-depth overview of some of the best Google Analytics Tools that you should have in your marketing arsenal.

I trust these Google Analytics tool, and Add-ons will help you to better use the true power of Google Analytics and Google Tag Manager and increase your returns on the investments.

In case you wish to learn more about Analytics tools, I’d suggest you to enroll in the Web Analytics Training.

This training will not only let you learn how to navigate Google Analytics and use some best Web Analytics Tools but also help you pass the Google Analytics Certification Exam.

Did I miss any Google Analytics Tool? I would be glad to hear your remarks and valuable suggestions in comment section below.

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