17 Free Google Analytics Tools For Analyzing Website Traffic

17 Free Google Analytics Tools for Analyzing Website Traffic

by | 13 Min Read | Web Analytics

We all know that Google Analytics is an extraordinary tool for digital marketers and advertisers.

However, do you know about the powerful Google Analytics Add-ons, Tools, or Extensions? Consistently new Google Analytics Tools are created, some of which are necessary for advertisers.

Wide ranges of applications are integrated with Analytics, and Google Analytics Tools and Extensions alleviate the related tasks of analyzing, measuring, testing, and reporting advertising campaigns most competently and conveniently.

In this article, I will talk about 17 Google Analytics Add-ons, Extensions, and tools I use all the time. They will enable you to enhance your data quality and increment your productivity.

So, let’s get started.

What is Google Analytics?

Google Analytics is a website tracking platform that collects data on how users interact with your website.

It is a free analytics tool that provides analytical tools for web traffic and marketing.

Once the data is collected, this platform sorts the data into easy-to-read interactive reports, which we see on the platform.

This free marketing analytics tool helps websites optimize the marketplace and audience and generate multi-fold revenue growth.

The tools and features offered by Google Analytics Tools give you the power to analyze data for your website or business.

Google Analytics Tools integrates with other Google products, such as Google Ads, Search consoles, etc., to keep track of real-time data and generate valuable insights.

This free analytics tool helps businesses interpret visitors’ intent and optimize the website’s performance.

Google Analytics Tools analyzes the behavior of visitors and if they take any action or convert.

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Key features of Google Analytics

Google Analytics helps users and businesses identify trends and patterns in how visitors engage with their websites.

The features of google analytics enable data collection, analysis, monitoring, visualization, reporting, and integration with other applications.

Key features of google analytics include:

  • Data visualization and monitoring (in terms of dashboards, scorecards, and motion charts that display changes in data over time);
  • Segmentation for the analysis of subsets, such as conversions;
  • Data collection and management;
  • Predictive analytics, intelligence, and anomaly detection;
  • Data filtering, manipulation, and funnel analysis;
  • Custom reports (for advertising, acquisition, audience behavior, and conversion);
  • Data activation to make smarter marketing decisions by channeling your data through various modeling techniques.
  • Integration with other products, like Google Ads, Google Data Studio, Google AdSense, Google Search Ads 360, Google Display & Video 360, and
  • Google Search Console to save time.

17 Must-Have Free Google Analytics Tools

List of google analytics tools

1. Tag Assistant (Chrome extension)

Google analytics tools

Tag assistant (chrome extension)

  • It enables you to verify that you have installed tracking tags accurately on your pages (not simply GA)
  • Tag Manager causes you to investigate the Google Analytics Tracking Code (GATC), Adwords Conversion Tracking, and Google Tag Manager (GTM)
  • This Chrome extension can be utilized to make, approve, analyze, and investigate your web analytics information on each of your site pages
  • When you make an account and identify an issue, you can check again to confirm whether your tags are working effectively after fixing the issue or not

2. GA Debugger

  • The Google Analytics Debugger is, again, a Chrome extension that can empower the debug variant of analytics.js without expecting you to change the tracking code.
  • This enables you to investigate your particular sites and perceive how different sites have actualized Google Analytics tracking via analytics.js. To do this-

1. You need to turn the GA Debugger ON once you have added it to your Chrome

Google analytics tools

Ga debugger step 1

2. Next, you need to press Ctrl+Shift+I to open the console and begin debugging

Google analytics tools

Ga debugger step2

  • This will help you rapidly discover which information is sent to Google Analytics, plus, you can also investigate any issues in the implementation of your Google Analytics


Google analytics tools


  • You can add WASP to chrome, which can be embedded in the “Engineer Console.”
  • This application can be precious in investigating and troubleshooting GA tracking issues, and along with this, it also enables you to troubleshoot a massive amount of other tracking scripts

4. Analytics Pros DataLayer Inspector

Google analytics tools

Analytics pros datalayer inspector

  • It’s one of the most recent Add-ons accessible for Google Tag Manager that allows you to do so many things with this
  • You can find out what is pushed to the Google Tag Manager DataLayer, what is sent to analytics, and the timing of these pushes. Plus, you can know if there are any issues
  • Analytics Pros has, as of late, installed some incredible new features to enable you to execute GTM in a more proficient and snappier way

5. Regular Expression (regex) Helpers

Google analytics tools

Regular expression (regex) helpers

  • It is utilized to coordinate patterns within text
  • Regular expressions are utilized for filtering in Google Analytics. It includes both, Table Filter which is used for filtering within a report, and View Filter, which is used for creating separate report sets
  • View filters are used for characterizing advanced sections, configuring goal conversions, funnel steps
  • To learn more about it, you can visit regexr.com or regexpal.com. You can use it in so many ways like-
  1. Applying Report Filters
  2. Setting Up Admin Filters
  3. Setting Up Goals
  4. Defining Funnel steps
  5. Setting Up Segments

6. Tag Manager Injector

Google analytics tools

Tag manager injector

  • When you need to improve your Google Tag Manager abilities without having a site yourself, Tag Manager Injector is one of the best Google Analytics Tools
  • It deserves a place in your Chrome extension toolbox, as it is quite helpful in preparing implementations and configurations ahead of time
  • You can use it to enhance your learning of GTM without having an accurate site. Plus, you can use the extension in your GTM instructional courses
  • It is beneficial in convincing a potential customer of your abilities with genuine live information/activities
  • It helps you avoid different mistakes in your real account

7. Annotations Manager (Firefox addon)

Google analytics tools

Annotations manager (firefox addon)

  • This a Firefox addon Google Analytics Tool
  • As one of the best Google Web Analytics Tools, this one enables you to duplicate, erase, and export your chart annotations
  • It is considered exceptionally helpful when you are running numerous profile views for a property

8. Screaming Frog

  • Screaming Frog is a top-rated SEO tool for Google Analytics
  • Their free form is constrained to crawl 500 pages, so, on the off chance you have the monetary allowance: go for the paid one. One exceptionally helpful approach to using this application is to filter your pages for the presence of the GA as well as GTM code
  • Once you download your copy, you need to follow these steps-

1. Go to Configuration > Custom > Search

Google analytics tools

Screaming frog configuration

2. Fill in your special GA or GTM id

3. Start spidering your space

4. Switch to the “Does not Contain” filter when the Spider is prepared

9. Confidence Checker (Bookmarklet– all programs)

Google analytics tools

Confidence checker

  • As one of the most preferred Google Analytics Tools, this one adopts a factual strategy for comparing two e-commerce conversion rates and your general goal conversion rate
  • It plays out a z-test to demonstrate the confidence intervals of two chosen dimensions
  • This helps you find out if the differences observed are statistically critical

10. Ghostery

Google analytics tools


  • This one is another highly valuable Chrome Add-on that detects and blocks tracking technologies to speed up page loads, wipe out the mess, and save your data
  • It is beneficial when you use dynamic IP and don’t need my information to be sent to Google Analytics

11. Google Analytics URL Builder

Google analytics tools

Google analytics url builder

  • A standout amongst the most critical things to get right is tracking non-standard campaigns with utm parameters, and Google Analytics URL builder is one of the top Google Analytics Tools to do that
  • This free Google Analytics reporting tool is handy for keeping track of a wide range of campaigns
  • This one enables you to create campaign URLs quite rapidly because of your present URL and different parameters
  • In addition, you can make fast offer arrangements of campaigns following parameters to construct new custom URLs.

12. Google Analytics Table Booster

  • The Google Analytics Table Booster plugin is a basic module that can be truly viable in Google Analytics Reporting
  • It encourages you to rapidly assess the execution of a dimension on one or more google analytics metrics and dimensions. It lets you work with various tests and charts, such as-
  1. Z-test
  2. Bar-Chart
  3. Heatmap
  4. Comparison
  • Below is an example of a heatmap connected to Acquisition, Conversion, and Behavior metrics. You can see that the third channel, as far as clients acquired, has by far the highest conversion rate-
Google analytics tools

Google analytics table booster features

  • Adding visualization is considered the best way to assess the total performance and add context to your information

13. PII Viewer

Google analytics tools

Pii viewer

  • You must be highly cautious with PII, i.e., Personally Identifiable Information. You cannot send PII to Google Analytics, but sending a unique client ID in a custom dimension is allowed
  • As one of the best Google Analytics Tools for this purpose, PII viewer enables you to outline client ID put away in Google Analytics to privately stored PII, for example, name and email address
  • The excellence is that you don’t need to assemble your custom integration, yet only referencing a CSV file that focuses on the data will do the job for you

14. Supermetrics Add-on

Google analytics tools

Supermetrics add-on

  • Again one of the best Google Analytics tools for reporting purposes
  • Supermetrics has so many different products, and Supermetrics for Google Sheets is top-rated for reporting
  • With more than 70000 users, they offer unfathomably effective solutions to get all information from different tools into Google Sheet
  • By using Supermetrics Add-On, you can build your dashboard in Google Sheets or associate it with Google Data Studio or another external application
  • They have free and paid versions for you, and the reasons why you should opt for the paid version are-
  1. The paid version does not restrict you from associating with Google Analytics and a pack of different tools. Plus, it allows you to naturally refresh the data and send mail
  2. You will not be restricted to 100 queries per day, plus, there would also be not any limit like 100 rows per query
  3. You can apply a feature to prevent sampling

15. Google Analytics Add-on

Google analytics add on

Google analytics add-on

  • You can use the “official” Google Analytics Add-on for Google Sheets if you incline toward a local integration, and it works well for such purposes
  • To use it effectively, you need an exhaustive comprehension of all google analytics metrics and dimensions and their regular expressions, API names, and filters on the off chance that you need to utilize this “official” Google Add-on

16. Real-Time Reporting

  • Real-Time Reporting is not an add-on, extension, or extra tool. Still, it is one of the most powerful Google Analytics Tools for reporting purposes that you can successfully utilize for troubleshooting, monitoring your data, testing campaign, tracking, etc.
  • It is exceptionally successful to test a wide range of specialized changes continuously, including recently set-up filters.
  • Even individuals who don’t have involvement with debugging using different applications can use it quite easily.
  • If you have not configured Google Analytics View that captures only one behavior per view, you can filter on displaying your sessions in Real Time Reporting. This is particularly helpful for the sites that have significant traffic. Below given example that has a combination of Country and City will clear the concept-
Google analytics tools

Real-time reporting features

  • The most secure way is to include some custom tracking parameters in the URL with the goal that Google Analytics can, without much of a stretch, isolate your behavior and session

17. Da Vinci Tools

Google analytics tools

Da vinci tools

  • The last tool in this list of best Google Analytics Tools is Da Vinci Tools, a Chrome add-on for Google Analytics and Google Tag Manager.
  • Stéphane Hamel, the developer of WASP, is also the maker of Da Vinci Tools, and the most notable highlight of this tool is the “sticky header” that enables you to add/remove sections. Segments change ‘time period’, and do more when you scroll down in your report.

Important Google Analytics Metrics

While there are more than 100 Google Analytics metrics to understand, here are some essential metrics in Google Analytics, a beginner should know-

Google Analytics Metrics



A user is a unique or new visitor to the website.


The group of visitor interactions happens in a 30-minute window of activity.

Average session duration

How long, on average, each visitor stays on the site?

Percentage of new sessions

The percentage of website visits that are first-time visits.

Bounce rate. 

The percentage of visitors who viewed only a single page. These visitors only triggered a single request to the Google Analytics server.

Traffic Sources

From which channels are visitors entering your site? 

Page views.

The total number of pages viewed.

Goal completions. 

The number of times visitors complete a specified, desirable action. This is also known as a conversion.

Pages per session. 

The average number of page views per session.

Percentage of return visitors

The percentage of your traffic is a one-off, and how many visitors are returning.

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Final Words

On a concluding note, I hope this post will be helpful to you to have an in-depth overview of some of the best Google Analytics Tools you should have in your marketing plan.

I trust these Google Analytics tools and Add-ons will help you better use the true power of Google Analytics and Google Tag Manager and increase investment returns.

If you wish to learn more about Google Analytics tools, I suggest you enroll in the Web Analytics Training.

This training will teach you how to navigate Google Analytics, use some best Web Analytics Tools, and help you pass the Google Analytics Certification Exam.

Did I miss any Google Analytics Tools? I would appreciate your remarks and valuable suggestions in the comment section below.


1. Are Google Analytics tools free?

Google Analytics gives you the analytic tools free of charge.

These tools help you to understand the customer journey and improve marketing ROI.

It integrates with Google products like Google Ads, Search Console, Google Optimize, Google Tag Manager, etc.

2. What are the Google Analytics reports?

While you can use the data from Google Analytics in many different ways, there are 9 helpful Google analytics reports-

  • Audience Overview Report
  • Acquisition Overview Report
  • Channel Reports
  • Landing Pages Report
  • New vs Returning Users Report
  • Goal Overview Report
  • Top Conversion Paths Report
  • Assisted Conversions Report
  • Custom Events Reports

3. What are 6 types of analytics?

The 6 types of web analytics are-

  • Exploratory Analysis.
  • Inferential Analysis.
  • Descriptive Analysis.
  • Diagnostic Analysis.
  • Predictive Analysis.
  • Prescriptive Analysis.

4. What are the three ABC’s of Google Analytics?

In google analytics, ABC refers to-

  • A is for Acquisition: What and who brought visitors to your site?
  • B is for Behavior: What did the visitors do once they got there?
  • C is for Conversion: Did they perform the action you wanted them to do?

5. What are the top 6 analytical skills?

Here are some google analytical skills you need to improve to become a good analytics expert-

  • Critical Thinking
  • Data Analysis
  • Creative Thinking
  • Communication
  • Problem-solving
  • Collaboration


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