20 Types of Content Marketing Every Marketer Must Know

7 Min Read. |

Content Marketing does not just include written content. There is a range of interesting Types of Content Marketing that you can explore. If you add variety to your content, you’ll get an opportunity to surprise your audience and catch their attention. You can’t afford to be boring while producing content for your business. Your audience is looking for exciting new content packaged in a way they have not seen before. They are looking for new and engaging experiences. If your content will fail to nudge them or provoke them enough then some other content will.

So, make sure you’re not lagging behind. Create unique content that attracts engagement, followers, shares and quality links. Here are some fabulous Types of Content Marketing that will help you to add that much-needed zing to your Content Marketing efforts.

Types of Content Marketing

#1.Video Content

The biggest trend in Content Marketing right now is video content. The type of content provides more information in less time. Everyone loves watching videos for getting any type of information at all. 

45% of people watch more than an hour of Facebook or YouTube videos a week.- Wordstream

You can easily create videos using tools like YouTube video editor, Animaker, and PowToons etc. There are different video types that you can explore – educational videos, testimonial videos, corporate videos, entertainment videos, thank you videos and more.  Brands are no using format like 360 Video to provide their users with some fabulous video experiences. Take a look at this awesome example of 360 video from Oreo:

#2 eBooks

An ebook is a great way to educate your audience about a topic that’s relevant to your industry. You can give your audience free ebooks in lieu of their email address. They work as a giveaway and help you to deepen your relationship with your target audience. They can save these useful PDF documents and refer to them whenever they require. Take a look at this example of an ebook landing page from the popular CRM tool, Salesforce:

Types of Content Marketing

Salesforce ebook landing page

#3 Podcasts

Another format for producing quality content that your audience would enjoy is podcasts. Do you remember the good old days when you used to listen to the radio? Podcasting is the new age radio. The difference is that while you can listen to podcasts created by others, you can create your own too. The best part is that you can use the content format to build a growing audience for your business. You can use a variety of easy to use podcasting tools to create a podcast for your business. Some of them include Libsyn, Garageband, SoundCloud, Audacity, and Podbean.  Take a look at this example of a podcast from the popular office chat app, Slack:

Types of Content Marketing

Slack Variety Pack

The podcast includes 20-40 minute episodes that narrate stories from work and life in general.

#4 Case Studies

The problems that you solve for your existing customers can eventually be converted into stories that you can tell to your prospects. Case studies are an essential way to convince your prospective customers about the merit of your products and services.  You can publish these case studies on your website and add call-to-action buttons to get more conversions for your business. Take a look at this example of a case study by HCL:

#5 Infographics

Infographics are an amazing content format to make your content visually appealing. They help you to make use of graphics, information, facts, and data to create content that your audience can view at a glance. Infographics are a highly sharable content format and can even help you to get some quality backlinks for your site.

37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%) – Social Media Examiner

#6 Data from Surveys

Original data has a lot of intrinsic value. It is another very highly shareable form of content and can help you to generate tons of backlinks. You can conduct surveys and publish original data to get more traction on your website.

#7 Memes

Memes add humour to your content efforts. They are quick and easy to design. There are quite a few free tools that you can use for creating Memes for your business. Take a look at this hilarious example from Amul:


#8 Webinars

With the availability of tools like GoToMeeting, Google Hangouts, and Skype, you can easily conduct expert webinars for your target audience.

The average webinar attendee stayed in the event for more than 55 minutes. -ON24

Webinars help you to educate your audience and collect qualified leads.

[contentlock id=204]

#9 Presentations

Creating and publishing power-point presentations is a good way to showcase your business expertise. You can upload these presentations on platforms like Slideshare and then embed them to your blog posts. Presentations are a fantastic tool to showcase business expertise while presenting information in a professional way. 

#10 Testimonials

Testimonials help you to have a social proof of the merit of your offerings. They are an essential Type of Content Marketing to get your audience to convert into customers. You can put them up on your website as text or as video content. Freshbooks, the popular cloud-based accounting tool has put up testimonials on the home page of its website:

Types of Content Marketing

Freshbooks testimonials

#11 Newsletters

Newsletters are the best way to nurture your leads and convert them into customers. They help you to share valuable content and company updates and add to your brand recall.

86% of business professionals prefer to use email when communicating for business purposes. – HubSpot

You can use different types of mailers to engage with your target audience – welcome emails, product updates, educational mailers, promotional mailers, company news, order confirmation and thank you emails etc.

#12 Templates

You can provide your audience with free templates related to your industry. These guides and worksheets help your target audience in their day-to-day activities. You can give these away in exchange for the email addresses of your target customers.

#13 GIFs

GIFs are an awesome content type to catch the user’s attention.  GIFs are animated images and make your content fun and engaging.

Take a look at this cool example from Modern Foods India.


#14 Quizzes and Contests

Running quizzes and contests are a great way to get your audience to interact with your brand. You can create a quiz on your website or your social media pages.

Take a look at this example of a contest from Pantaloons:


#15 Frequently Asked Questions

FAQs help your audience to understand the products and services better. They help clear all their doubts so they can decide on making a purchase more easily. There is usually a dedicated FAQs section on the website where users can find answers to common queries.

#16 Interviews

Publishing interviews with industry experts will help you to get oodles of audience attention. Doing this on  on a regular basis would go a long way in helping you get more and loyal content subscriptions. 

#17 Guest Blogging

Guest blogging is a fundamental technique to build quality backlinks and brand mentions for your business. It helps you to expand your audience, build your brand and get traffic to your site. You should keep pitching trending stories to high domain authority websites. The strategy will fetch you some worthy links helping your site to build authority and move up the search engine rankings. 

#18 Q and As

Participation on Q and A sites like Quora is a critical way to showcase business expertise and get conversions. Quora is a vibrant community where you can answer questions related to your industry and build business credibility. Consistent and quality participation can help you build a massive following and get terrific results from the platform. 

#19 Product Brochures

Product brochures are helpful in communicating the unique value proposition of your products and services. You can create ebrochures using tools like Canva and mail them to your prospective customers. A professionally designed product brochure will always come handy to help you set-up meetings with prospective customers.

#20 Live Streaming

Live videos create excitement among your target audience. They help you to drive more engagement and traction on your social media pages. Live streaming is a huge trend and you must capitalize on it by making the first move. You can use it to introduce a new product or promote a live event. It’s easy to start creating live videos from your smart-phone. Take a look at this live video from Dunkin Donuts:

This was a part of the brand’s Valentine’s day promotions and ended up getting more than 45k views.


There are numerous benefits of Content Marketing for all type businesses, but using it the right way is crucial for success. Content Marketing is changing and leveraging different Types of Content Marketing is a necessity for businesses to get the desirable results from it. Audiences have shorter attention spans and have the tendency to get bored quickly and easily. Use Content Marketing to create delightful customer experiences and build stronger, deeper relationships with them. 

Have a look at these awesome content marketing examples that went viral to upgrade your content marketing strategy.

If you wish to learn more about Content Marketing and consistently profit from it, you can enrol for our certified digital marketing course.

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  1. Andriyan King

    WOW, This information is very useful in the field of digital marketing! O found this very helpful

    • Abhishek Talreja

      Hi Andriyan – Thanks for reading the post, happy to know you found it useful.


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