10 Must Read Mobile Marketing Books

With 80% of internet users owning a smartphone, Mobile Marketing has changed the way companies market their products and services.

Undoubtedly, Mobile Marketing has a pool of opportunities that companies can explore to increase their ROI.

Mobile represents 65% of digital media time while the desktop is becoming a ‘secondary touch point’.

Therefore, marketers are brainstorming everywhere to carve out new ways of mobile marketing strategies and take measures accordingly. Experts with their books, webinar sessions, and presentations are helping digital marketers understand the avenue to success in 2017.

Aren’t books always loved? They always have had an upper hand in conveying information and knowledge in the most effective manner. However, the assurance of success only comes through the selection of best books in that category.

Best Mobile Marketing Books

Keeping in that mind, we have come up with a comprehensive list of Mobile Marketing Books:

1. Mobile Marketing: Finding Your Customers No Matter Where They Are

About Author: Cindy Krum, CEO, and Founder of Rank-Mobile, LLC, based in Denver, Co. She hosts a weekly radio show about mobile marketing called mobile presence and has published in Advertising & Marketing Review, TechWorld, Internet Retailer etc. Her knowledge and experience in Mobile Marketing have helped in making the book, “Mobile Marketing: Finding Your Customers No Matter Where They Are” a success.

The book shows you how to effectively execute your mobile marketing opportunities by driving greater brand awareness, stronger customer loyalty, more sales, and higher profits. You will find tactics and strategies for your products, services, brands, and customers without using overly intrusive, counterproductive techniques. She has explained how to successfully integrate mobile into your existing marketing mix.

By the end of the book, you will be able to design campaigns that are more targeted, actionable, measurable, immediate, and personal. Some of the topics include avoiding mobile marketing spam, viruses, and privacy violations, integrating online and offline mobile marketing, building microsites and mobile applications, understanding the international mobile marketing landscape, previewing the future of mobile marketing and more.

2. Mobile Marketing for Dummies

About Authors: Michael Becker – The co-founder and recently seconded VP strategist at iLoop Mobile which is a leading and award-winning mobile marketing solutions platform provider. He is the founder and editor of the award-winning International Journal of Mobile Marketing and author of 60 plus articles.

John Arnold – He is the author of three marketing books in the best-selling: Mobile Marketing for Dummies, E-Mail Marketing for Dummies, Web Marketing All-In-One Desk Reference for Dummies. John is also a blogger, columnist, and ask-the-expert writer for Entrepreneur Magazine.

The book on mobile Marketing for Dummies illustrates a clear and easy path for creating, making, and launching the most of a mobile marketing program. This book is best for marketing professionals and other business people who may have little experience with mobile marketing and therefore, wish to convert a traditional marketing plan to mobile. Some of the topics are assembling budget and resources, creating a plan, following best practices, building mobile sites, and more.

By the end of the book, you will have full knowledge of how to adapt a traditional marketing plan for mobile, create and launch a mobile marketing plan from the scratch, social media campaigns, mobile apps, and more.

3. Go Mobile

About Authors: Jamie Turner – An author, consultant, and the Chief Content Officer at the 60 Second Marketer, an online magazine for BKV Digital and Direct Response. They provide tutorials, tips, and tools for marketers around the globe. He has been profiled in the world’s best-selling marketing textbook and consults with well-known brands around the globe. Turner is a leading authority on social media, marketing strategy, and branding and has helped companies like The Coca-Cola, Cartoon Network, Motorola, CNN, and AT&T.

Jeanne Hopkins – Being the VP of marketing for HubSpot, Jeanne works with an awesome team of inbound marketers to generate more than 45k new leads per month. She holds an accounting degree and International MBA degree from Boston’s Suffolk University. She was also named as one of the top 20 Women to Watch in Sales Lead Management in 2011.

Go Mobile is full of tools, techniques, and tips that will help readers set-up, launch, run, and measure mobile media campaigns. By the end of the blog, you will be able to understand the different mobile media platforms, learn how to use SMS for business, see case studies, develop mobile websites and mobile apps, incorporate 2D and QR codes into their campaigns, and more.

The differentiating factor of Go Mobile books is that it offers step-by-step, practical guidance for implementing a mobile marketing campaign. Some of the examples are using mobile e-commerce to improve brand loyalty, integrate social media with your mobile media campaign, use location-based marketing to get new customers and retain existing ones, & measure the ROI of a mobile media campaign.

This book is definitely going to help you with boosting revenues of the business.

4. Mobile App Marketing and Monetization

About Author: Alex Genadinik is a serial successful entrepreneur, software, and mobile app engineer, & scalable marketing expert. He is a prolific author with 20 books on Amazon, teaches online with over 75 courses on business and marketing, having more than 60,000 students. Alex also has a YouTube channel on business and marketing with 1,000,000+ views.

The Mobile App Marketing and Monetization explain how to promote mobile apps like a pro and delves deeper on promoting and monetizing the Android or iPhone app. The book also shares the secrets of getting hundreds of downloads and growing your app business.

Written by an independent mobile app entrepreneur, he discusses all the strategies for how to get 100,000s of downloads from a mobile app store marketing. The book teaches how to save money by doing ASO (search engine optimization for Android and the Apple App stores) better than any other consultancy. It is amongst the worth reading mobile app marketing books. 

The author has written the book on his own years of experience building top apps, promoting apps, making money with these apps, and how the mobile apps can turn into a successful business. The book also illustrates a total of over 20 strategies through which one can promote the apps.

5. Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty through Mobile Devices

About Author: Jeff Hasen is one of the leading strategists in the mobile world. There are many companies that have benefitted from his talent and have landed on Wired’s list of most innovative entities on Earth. As a CMO of Hipcricket company, a mobile marketing company, he drove annual revenue 25 times and to a public market listing as a pioneer. Jeff has also provided strategic guidance for such brands as Sonic, Chick-fil-A, and Jamba Juice.

Subtitled as integrating your mobile marketing program to take your brand to a next level, mobile engagement is well-explained in this book. As mobile marketing is finally entering the forefront of the marketing and Mobilized Marketing takes the readers through campaigns worth repeating and others that are not. The readers will be able to learn many roads that marketers can take and the proven tactics and strategies that move products and build loyalty via mobile.

The book has over 130,000 campaign examples which is broken down on how brands of all sizes have performed in their mobile efforts – why some fail and some do extraordinarily well on mobile.

Some of the topics are demonstrating how to integrate mobile into marketing programs and how to effectively measure it, ways to make your existing marketing spends work harder, delivering step-by-step instructions on how to optimize campaigns in real-time, and how to determine which mobile tactics should be kept.

6. The Mobile Mind Shift

About Authors: Ted Schadler – Being the VP and principal analyst, he leads Forrester’s analysis of the impact of mobile on corporate systems and processes. Ted’s report “Mobile is the New Face of Engagement” was the most popular report among Forrester clients in 2012.

Josh Bernoff – He is the co-author of four books. One of the best sellers was Groundswell. He also co-wrote The Mobile Mind Shift (Groundswell Press, 2014) and Empowered (HBR Press, 2010).

Julie Ask – She has authored over 120 reports on mobile in her 14 years as an analyst, and she has helped establish Forester, a mobile research leader. She has done a lot of researches including “The Future of Mobile is Context”, the foundation for many of the ideas in “The Mobile Mind Shift”. She currently coordinates Forrester’s research on the impact of mobile technologies and has helped hundreds of clients with a mobile strategy.

Today’s customers are turning to their smartphones for almost everything. Based on the theme that Mobile has reprogrammed your customers’ brains, the Mobile Mind Shift is the first book to explain how you can exploit mobile moments. The book is based on 200 interviews with entrepreneurs and major companies across the globe.

Some of the insights offered by this book are finding customer’s most powerful mobile moments with a mobile moment audit, aligning business teams to exploit mobile, turning one-time product sales into ongoing services and engagement.

Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.

7. Mobile Marketing for Business: How To Increase Sales On Your Slowest Days

About Author: Chris Kelly being VP at Agape Development Services, he is passionate about using mobile marketing techniques to grab customer attention. In his book, he has therefore, focussed on mobile marketing and using mobile technology because of its disruptive nature.

The book focuses on practical and actual ways to find customers on your slowest days instead of just theoretical part. The book will help you show how to implement a comprehensive advertising strategy and mobile marketing that will use two cutting-edge software solutions to market your business, get more leads, and convert them into loyal customers.

You will discover how to find potential customers and boost sales even on your slowest days via mobile marketing strategies like mobile apps, mobile coupons, auto responders, mobile loyalty programs, MMS, bulk text messaging (SMS), mobile/responsive websites, and more.

8. Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications, and Advertising

About Author: Daniel Rowles shows how to build a top-down strategy, encompassing all consumer touch points, to future-proof businesses against customers’ ever-changing mobile interaction with brands. Rowles has been working in Digital Marketing for over 16 years, with extensive experience working both client side and within the agency environment. He is also a Course Director for the CIM, a certified Google Squared trainer and a Lecturer at Imperial College and Cranfield School of Management.

Since the time spent on mobile devices is now much more than what we spend on TV, therefore, to help marketers know what they can and should be doing with the exponential growth in mobile device usage, Daniel Rowles offers this book.

This book on mobile marketing offers an hands-on and practical guide to designing, implementing, and measuring an effective mobile strategy. The book starts with an in-depth review of the mobile environment and technology (both hardware and software) which further goes to emphasize the importance of understanding the customer journey and not just a specific device.

The author helps the reader to understand what the mobile consumer actually wants to achieve i.e, devices and platforms; technology change and adoption; future of mobile marketing; and mobile usage statistics. With the help of a tactical toolkit, that includes

• how to build mobile sites,
• discussion of mobile sites and responsive design,
• uses of social media in a mobile context;
• mobile search and search engine optimization [SEO]
• mobile advertising,
• market and maintain apps,
• QR codes,
• Augmented reality,
• Short Messaging Services [SMS],
• near field communication [NFC],
• Mobile Analytics, and more.

9. The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

About Author: Kim Dushinski’s mobile marketing training has helped marketers and mobile marketing entrepreneurs build better brand recognition, reach more markets, and increase their business with the powerful and fastest growing tool in marketing, that is, mobile.

Since he has an experience of 20 years in this field, this book shows how this cost-effective strategy can be used successfully by businesses of any size and includes comprehensive information on avoiding common mistakes, legal implications, and tracking, and the latest online resources for mobile marketers.

This book offers step-by-step guidelines that help create and maintaining successful mobile marketing campaigns. In order to focus on the continuing integration of mobile marketing into the daily lives of the users, be it locally, nationally, or globally, this second edition reflects the most current trends in mobile marketing and thereby, offers a comprehensive guide.

The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers’ hands.

10. Mobile Marketing: An Hour a Day

About Authors: Rachel Pasqua – An independent consultant, speaker, author, and strategist with expertise in mobile, social, and real-time digital marketing. A 15-year digital industry veteran, she writes regularly about digital innovation on her personal blogs, Mobile, Social, Ambient. She directly works with international and US brands helping them transform their marketing strategies to meet the demands of a multi-screen, always-on world. Rachel is a well-known industry analyst, speaking at numerous events including the Mobile Marketing Forum, AdTech, eMetrics, and Digiday and served as a judge for the 2010 Communication Arts Interactive Design Annual.

Noah Elkin: With more than 15 years of experience in the digital industry, he is a renowned authority on trends in mobile marketing, usage, content, devices, and commerce. He has also been frequently quoted in leading publications like The Wall Street Journal, Ad Age, Forbes, Bloomberg BusinessWeek, the New York Times, and NPR’s “Marketplace”.

The book “Mobile Marketing: An Hour a Day” helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. This book is full of step-by-step tactics, practical tips, and advice you can put to use right away. You can start leveraging mobile broadcasting, ambient communication (Bluetooth and RFID), new technologies like QR codes, and location-based marketing through Yelp and Foursquare.

This book by Rachel Pasqua and Noah Elkin help their readers show step by step how to develop, implement and measure a successful mobile marketing strategy, covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals and use of new technologies.

Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.

Found this valuable? You will also find top Social Media Marketing books useful.

Conclusion

The choice of books depend upon the objective of the organization and the barriers you are facing right now. For me, The Mobile App Marketing and Monetization book solved my purpose. Which book makes you curious?

If you are a marketing enthusiast and want to build a strong profile in it, read these best marketing books.

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