Keywords are one of the most critical and important parts of an SEO strategy. Most organisations spend extravagantly on keyword research to generate targeted content, as the success of a website — including traffic and revenue optimisation– primarily depends on the popularity of the keywords one chooses.
Why SEO tools:
To improve your website traffic, you need to boost your ranking, or where you show up on the search results page of a search engine. Using search engine optimization (SEO) tools can help you climb to the top of search results, which can lead more people to your site. There are many SEO monitoring tools, but the one that’s best for your business depends on what you hope to accomplish with your SEO campaign.
Fortunately, there are many tools available that can help you figure out which keywords work the best for your overall web strategy. Most of these keyword research tools come with a cost; only a few of them are free. So here goes the list of 5 one of the best keyword tools you must know about. Take a look at some of these tools and decide which works best for your business strategy.
Best Keyword Research Tools for SEO
Google Keyword Planner
This is one of the most popular keyword tools ever used for two reasons: First, this is directly integrated with Google and is free. Also, with almost everybody having an account on Google, can start using it in no time.
Feature: Provides deep information on the largest and the most used search engine — Google.
Limitations: Being confined to only Google search engines. If you want to know how your website or given keyword is performing on other search engines, you cannot access that information here.
Pricing: Free to use
This is an excellent tool for early stages of a website’s SEO.
Long TailPro is an Adobe Air desktop–based application that uses the Google Keyword Tool to pull through keyword data about a specific sub-set of keywords that the user is interested in analysing. This tool will help you find fantastic keywords for your niche/micro niche sites or blogs. Long Tail Pro allows you to quickly, efficiently and effectively create highly relevant keyword lists based on singular or multiple seed keywords. With this data you can then analyse each keyword by its search volume or more importantly, Long Tail Pro’s keyword competition metric.
Features: Creates multiple projects. (You can have different campaigns for different sites. This will help you stay organised.) It exports keywords in an Excel spreadsheet format. You can find Long-Tail high-CPC keywords (great for increasing AdSense revenue). You can also find available domain names. (If you are creating a micro-niche blog, you can use LongTailPro to suggest available, keyword-rich domain names). It checks Google, Yahoo, and Bing rankings for your keywords. Also has a keyword competition checker.
Limitation: Biggest problem is its inability to consistently bring back data.
This is created by an Italian SEO expert and is one of the best free keyword tools for getting lots of keyword suggestions.
Feature: Quite easy to use and absolutely free. It gives real and reliable data because this keyword research tool pulls data from Google Suggest, in addition to other keyword suggestion services. The results are usually pretty reliable.
Limitation: Does not have any of the advanced features that many of its competitors have. For example, you do not get information about keyword rankings or how much competition certain keywords have. If you want to perform some serious keyword research, then you might want to look elsewhere.
This is a product from the maker of SEOQuake, a popular SEO add–on for Firefox. This is not only a keyword research tool; it offers much more. What makes it different from others is that you just need to add your URL (or your competitor’s URL) and it will show you all of the keywords that are ranking for that site. This is one of the best keywords research tools for bloggers.
Features: Finds the right keywords for SEO and PPC campaigns. Gathers phrase matches and related keywords. You can get long trail keywords, traffic stats, search engine reports, Adsense CPC and many other key metrics that you need to effectively manage an SEO campaign.
Pricing: 14–day free trial, post which you can choose from multiple package options.
SpyFu is an SEO tool that lives up to its name, as it “spies” on your competitors’ strategies and SEO history to give you an edge with keywords, rankings and PPC campaigns. SpyFu especially stands out for its PPC research, in that it researches new opportunities for campaigns based on data it collects. It is one of the most feature–rich tools, but probably has the least attractive interface out there. SpyFu offers SEO and PPC spy tool options along with itsr own keyword research tool.
The SpyFu toolset covers US and UK markets.
SpyFu’s toolset includes:
- SpyFu Kombat
- SpyFu Classic
- Keyword Ad History
- Domain Ad History
- Keyword Smart Search
- A Variety of Top 100 Lists
Features: SpyFu also has several modules.
- Compare Websites module
- Keyword History module
- Domain History module
- Related Keywords module
Limitations: This program doesn’t have the depth of keywords that some competitors do, although this is changing. Also, the data for SpyFu is monthly, rather than real-time.
Pricing: You can go through their different plans here https://www.spyfu.com/mainpurchase/?page=default
Every business has unique needs and therefore, a unique strategy. That is why there is no one-size-fits-all approach to keyword optimization. Pick the tool that most closely matches your business objective. The right selection — leading to optimal keywords — can potentially boost traffic, should be easy to rank, and can generate great amounts of revenue for you.
Over the past years, Search Engine Optimization has made a remarkable position in the Digital Marketing landscape and proved its worth by delivering the desired results in the form of higher rank in the SERP. To get an in-depth understanding of Search Engine Optimization, join our Job Guaranteed SEO Course.