Career Planning-A Guide to Your Bright Future

by | Jul 31, 2019 | Career

10 Min Read. |

By the year 2020, the average age of India will be just 27, which means that the majority of the country will comprise young students and youth.

But even now while the clock is ticking, the unemployment crisis is raging the country. The main reason behind this problem is the gap between the youth and the jobs available.

While there are a huge number of youth passing out from schools and colleges every year.

There are many new career options and job roles being added to various industries as well, but the gap lies in the awareness about these job roles. This is where career planning helps. 

Career Planning

Career Planning Source – LinkedIn

To ensure that our youth population choose the best career for themselves career planning is gaining popularity and everybody is trying to make the best of their ability and talent by undergoing the career planning process. 

What is Career Planning? 

The career planning process is a method of systematically matching career goals and individual capabilities with opportunities for their fulfilment.

It encourages individuals to explore and gather information, which enables them to syn­thesize, gain competencies, make decisions, set goals and take action.

It is a crucial phase of human resource development that helps the employees in making a strategy for work-life balance.

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Features of Career Planning

Features of Career Planning

Features of Career Planning Source – BMS

1. Continuous Process

Career planning is not a one-time thing and requires regular contemplation and results. It is an ongoing process.

2. Develops Skills

Career planning other than providing a pathway to your future helps individuals develop skills which are required to fulfil different career roles.

3. Strengthens Organization

With skilled professionals who are continuously growing the career planning also helps in strengthening work-related activities in the organization.

4. Plans

The career planning is mainly concentrated towards providing you with a path to achieve success in life this It defines life, career, abilities, and interests of the employees.

5. Professional Direction

Career planning with its extensive process and strong success rate help in giving professional directions, as they relate to career goals.

Why is Career Planning Needed?

Having discussed what is career planning?

In this era where the market is flooded with career opportunities, the career planning process is no more a luxury but a necessity. You would rather be Perfect in your field than being a Jack of all trades. 

So the career planning process is important for both individual and organization. Let us now discuss the importance of career planning. 

Importance of Career Planning for the Individuals

(i) Provides a pathway to focus on.

(ii) It encourages employee’s growth and development.

(iii) It discourages the negative attitude of superiors who are interested in suppressing the growth of the subordinates.

(iv) It ensures that senior management of the organization knows about the calibre and capacity of the employees who can move upwards.

(v) It helps in creating a  team of skilled employees who are prepared enough to meet any contingency.

(vi) Career planning reduces labour turnover.

Importance of Career Planning for the Organization 

(i) Helps in identifying the positive characteristics of the employees.

(ii) Helps in developing awareness about each employee’s uniqueness.

(iii) Helps in attracting skilled employees in the organization.

(iv) Develop team-building skills among employees.

(v) To create healthy ways of dealing with conflicts, emotions, and stress.

(vi) Increases the loyalty of employees towards the organization.

Career Planning Process

Career Planning Process

Career Planning Process Source – Career Addict

What is career planning? As specified earlier it is an ongoing process and requires a well-established process to yield maximum results. 

While different places may have different processes, but the outline of the career planning process remains the same. 

1. Self-Assessment

Before career planning is done, it is extremely necessary to understand the candidate.

Therefore Careful evaluation of your individual strengths, lifestyle preferences, passions, work style, and financial needs is a vital part of the career planning process.

It is however sometimes overlooked in planning your various potential career paths.

In order to get the most suitable work options, it is important to know your personality: who you are and who you desire to become a professional.

This can be done by taking a keen interest in your current career values, interests, skills, and personal qualities.

A career counsellor can help you with this process through individualized counselling, exercises, and interest/personality inventories. 

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2. Research

Once your interests skills and your personality is known it is time to find the perfect match. Great research goes behind finding the perfect path for you.

This stage involves brainstorming possible job options and investigating them thoroughly.

During this research, you discover many new avenues, different career options you will learn about the descriptions and qualifications for various positions, typical entry points and advancement opportunities, satisfactions, frustrations, and other important facts in order to determine if a particular career would be a good fit for you.

This step can be efficiently complete with the help of various resources available online however for the next step you will have to speak to various people who are involved in that particular field and can provide you with a better insight into the profession.

An insider’s perspective about the realities of the field and the recommended preparation for it, including continuing education requirements or graduation 

3. Experimentation

Once your self-assessment is done and based in that various career options have been sorted it is time to narrow down the options with the help of experimentation.

This experimentation includes doing an internship and part-time jobs to get hands-on experience of what you are choosing and what awaits you if you choose a particular job.

It is an excellent way to sample a field of interest. They provide the opportunity to perform some of the job functions, observe others work, and evaluate the “real world” workplace environment. 

Some individuals observe professionals in various fields for a shorter period of time than an internship. These “job shadowing” experiences, or externships, can last from one morning to several weeks and are an excellent way to get a feel for what your responsibilities would be in a given work role.

Taking on-campus roles related to potential job functions of interest is another way to test out skills areas. 

Selecting project-oriented courses related to possible career targets is also a great way to test those processes.

For example, if you are considering digital marketing as a career, you might select a marketing course where you will formulate a branding campaign for a product as a project, or choosing a course by which you can master the art of writing blogs, content if you are looking for a job is copywriting, 

4. Decision-Making

Once you have a hand in the experience of various job options it is easy to choose from. Thus this stage involves an evaluation of the pros and cons of the career options you have been researching. It also involves prioritizing and, for some people, risk-taking.

Thus is crucial as at this stage in the career planning process, you will have to make decisions regarding issues like relocation (are you willing to move in order to land your dream job?) and cost analysis (can you afford to do a poorly-compensated job you love, or will it be necessary to find personally unfulfilling work that provides a great salary and healthcare benefits?).

5. Job Search

Self-assessment, research, experiment, decision making is done, so now comes the final step. Keeping in mind the above steps you need to identify a work objectively, and you can begin your job search.

Most people engaged in an active job search will be involved with activities such as professional networking, identifying prospective employers, writing cover letters and resumes, and interviewing.

With the changing landscape of the world-of-work constantly, it may be unrealistic to aim for decisions based on absolute certainty.

Adaptability, the ability to manage several options at once, and the ability to maintain a positive attitude when faced with uncertainty may be easy for some; others may find these traits a stretch. Self-awareness, occupational awareness, and intuition can all play a part in your decision-making process.

6. Acceptance

Finally, after this lengthy process of self-evaluation, research, application, and interviewing, you will be offered a job and accept employment.

Ideally, this moment will mark the beginning, or at least a milestone, in your exciting and varied career.

Thus these are the basic career planning process one must follow. This process is not final or exhaustive, instead if ever you feel things are not working well professionally you can again take up the career planning process and start your journey afresh. 

Latest Trends in Career Planning

Latest Trends in Career Planning

Latest Trends in Career Planning

As specified earlier, with changing times, jobs to have seen a drastic change which clearly shows the importance of career planning. New avenues are coming up which are fun to work with and more concentrated on the creative side of your life. 

Some such new-age career paths are : 

1. Talk, Write, Present

The latest annual LinkedIn Emerging Jobs report clearly mentions that the largest skill gap in the job market is communication.

The employer gives higher preference and will place a higher premium on that team member who can do a great job of speaking with other teams, writing that report and making a presentation at a meeting. You can consciously invest in oratory skills too.

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2. Run a Team

If you want to grow faster in 2019, apart from better communication, step up and help others in your team, offer to improve processes, take initiatives and the ownership of delivering team outcomes.

Leadership is always in short supply and your employer’s need is greater in times of rapid change.

3. Improvise Process & Product

What’s that part of your role that delivers maximum impact? Either you are involved in creating the product or asset or at improving and smoothening the process by which your firm becomes more efficient.

Product approach and process thinking are the two complementary skills that will boost your career this year.

4. Be Social Media & Web-Savvy

No firm operates in a vacuum. The Internet and social media are present to ensure just that. Thus, firms both old and new need you to have basic social media skills and be web savvy to stay ahead of the game.

If you are in sales, you leverage these skills to generate leads and increase business. In all other roles, you tap resources and fresh ideas through your reach. 

Various Short Term Courses

Unlike the old times where people opted for year-round courses to opt for a new path, the new age has introduced various short term courses where you can easily complete a course and be a master at it in just a week’s time. 

Various institutes including Digital Vidya offer various short term courses in Digital Marketing and it’s various other arenas for newcomers to get a hold on it. The importance of career planning is that it helps you decide which short term course to enroll in. 

Best Paying Jobs in India

With the increasing usage of the internet, the marketing scenario in the country also has seen a change. No one can afford to miss out on the opportunities of the web and, eventually, every marketer will have to master online marketing.

Digital marketing is increasingly gaining importance and is becoming one of the most sorts after a job which takes care of both your creative and financial needs. There are various jobs in digital marketing that one can opt for : 

1. SEO Manager

2. Content Writer and Strategist

3. Social Media Manager

4. Designer

5. Digital Branding head

And many more.


“A goal without a plan is just a wish.” Antoine de Saint-Exupéry 

If you’re anything like the average working person, you can expect to change careers five to seven times in your life. That’s a lot of change. The best way to be prepared for it is to make a plan!

With changing times the job scenario is seeing a paradigm shift. You should be aware of what is career planning and why is it important.

While it is impossible to know about all the career prospects based on your interest, career planning is an amazing way of shaping your future keeping your talent and interest in mind. 

While Digital Marketing is the next trend in Marketing, it is wise to build a career in it if you want to build a promising career. Enroll in the Digital Marketing Course & elevate your career.

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