If you are into online marketing, you must have heard of Facebook Business Manager.
As the name suggests itself, Facebook Business Manager arranges the essentials that you require for managing your Facebook accounts in an adept fashion. It puts everything related to your needs at one place.
In this Facebook Business Manager tutorial, we will let you know more about Facebook Business Manager and how it can manage your pages and other essentials.
There are 3+ million advertisers on Facebook, and Facebook Business Manager offers them the ability to manage and channelize all accounts simultaneously.
According to HubSpot-
Facebook Business Manager is a tool to help you create, publish, monitor, and report on various business-related assets, including your business’s Facebook Pages, or your Facebook advertisements.
Let us deep dive into it-
5 Steps to understand Facebook Business Manager
1. Why should you use Facebook Business Manager?
If you want to stay focused on your work then you must consider using Facebook Business Manager.
You will be directed to your Facebook assets as you log in to your Business manager where you can manage your Ads manager, pages, Facebook power editor and other assets as well which are related to your business. Notifications and your personal news feed won’t be displayed while this process.
Another important aspect of Facebook Business manager that urges you to use it, that it can increase the overall security of your account as well as keep your things arranged.
You might be managing more than one Facebook account, page or other essentials either for your clients or for yourself which may be creating issues while shifting as well as it is not easy to run everything smoothly at a single time.
With the help of the Business Manager, you can easily keep an eye on every single page or other essentials. If someone who no longer works for you is having access to these assets and you want to block their access then this feature can be really useful.
You can do this by simply removing their access from the people section in Business manager rather than by removing them from each and every asset.
If you are using Business manager then you need to assign roles to each and every people for your pages, accounts or other essentials rather just assign roles to your business manager and you don’t need to communicate with them.
2. How to set up Facebook Business Manager?
Different steps involved in understanding how to set up Facebook Business Manager suggested by Facebook Business Manager Tutorial are-
Step 1. Create a Facebook Business Manager Account
You will have to create a business manager account no matter if you are having just a personal Facebook profile or even a Facebook page.
(i) Visit business.Facebook.com and click on Create account located on the left margin at the top of your screen.
(ii) A pop-up will appear where you have to fill the name of your business and then click on Continue.
(iii) Then you will have to fill your name and the business email address that you will use for your manager account, once you are done click Finish.
Step 2. Add your Facebook Business Page(s)
At this step of mastering how to set up Facebook Business Manager, you can either create a new Facebook business page or if you are own one already then add it. Access to someone else’s page can also be requested if you are working for your clients by managing their pages.
If you are managing your client’s Facebook page and other essentials then it is better to request the access rather than adding their account on the Business manager as adding the account on Business manager will limit their own access to their page which might disturb your business relationship.
In this post, we will consider that you are going to manage your own assets and not doing it for your clients so you will have to focus on a few things on your own.
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You can read our guide to setting up a Facebook business page if you haven’t done that already. Once you have created your Facebook business page you are all set to add it to the Facebook Business Manager.
How to add Facebook Page to Facebook Business Manager?
(i) Click on the Add Page option in the Business Manager dashboard, a pop-up will appear where you have to click on Add page once again.
(ii) You need to fill the name of your business page after that click on Add Page. Since you are having access to your own Facebook page so the request will be automatically approved.
(iii) In case if you are having many Facebook pages then you can add them all by simply following the exact method.
Step 3. Add your Facebook Ad Account
Adding an ad account to Facebook Business Manager App is a one time task and you won’t be able to remove it so it is better to add the accounts which are owned by you. You can request access to your client’s account if you wish to add them.
In case if you already own a Facebook ad account then you can add it to the business manager by following methods;
(i) Note down the ad account ID from ads manager section and then jump your business manager dashboard and click on add account, a pop-up will appear, click on add account again. Enter the same ad account ID that you copied from ads manager.
You can set a new Facebook ads account by following the methods mentioned below if you don’t own an ad account.
(ii) Click on Add ‘ad account’ in the business manager dashboard after which a pop-up will appear where you have to click on Create account.
(iii) Fill the appropriate details and then click on the Create Ad account.
According to Facebook’s policies, you can have one ad account right from the start as you set up your business account on Facebook. If you will actively invest your money in that account you can further add four more ad accounts for the same business. You can’t have more than 5 Ad accounts for one single business.
Step 4: Add People to Help you Manage your Facebook Assets
You might not want to manage the Facebook business account alone rather you would be wishing for a team to help you through the process.
Facebook Business Manager lets you add other people to manage the Facebook business pages and other campaigns. You can set up your team by following methods;
(i) In the business manager dashboard, click on the setting icon on the top.
(ii) In the people and assets tab click on People in the left column where you can see peoples who have access to your Business Manager.
Since you are alone managing the whole task now so you won’t see anyone else there expect you but you can add more peoples by clicking on the Add button.
(iii) A new pop-up box will appear where you have to enter the business email addresses of the peoples you want to add. In this step, you can only add individuals to your business manager and not an agency.
You can either give them limited access (by choosing Employee privileges) or the full access (by choosing Admin privileges). It is advised to use the work email address of the people you are going to add.
Once everything is set, click Add People.
(iv) You can select pages that you want your members to work upon. You can also assign specific roles to every member like Admin, Analyst, Editor, Moderator or Advertiser. Each role is explained below.
- Page admin: They hold the administrative control on the page and can manage everything and assign roles to others as well.
- Page moderator: They can manage the ads as well as branded content. They can manage messages as well as comments and also view the insights.
- Page analyst: They can manage settings of the branded content and also view the insights.
- Page editor: They can do all the tasks that are done by Page moderator as well as they can publish on the page.
- Page advertiser: They do similar tasks as Page analyst but they can also create ads.
These different roles provide people different controls over the Instagram account that is linked with the Facebook page.
You can click on the Next button if you have assigned roles.
(v) In the next step, you will have to select the ad accounts that other members can access plus you will have to assign them the roles. Just like the pages here you also have different roles for different members which are explained below;
- Ad account admin: They manage the administrative tasks like managing the campaign and working on the bills and they can assign roles to others as well.
- Ad account analyst: They can only check the overall performance of the ad.
- Ad account advertiser: They can manage ads (editing and creating).
Once you are done with assigning roles you can click on the Next button. In the next step you will be asked to assign others to catalogs which you can skip, for now, so click the Skip button.
You can view the list of people you have added to your team and what roles are assigned to them.
(vi) The next thing you have to do is wait for everyone to accept the invitation for their roles in your team.
Facebook will let them know about the invitation through an email where they will get the link to start. It is advised to inform them personally through a note or an email with the link to start.
In your dashboard, you can see the pending requests and you can manage them.
In case if a person is switching roles or leaving your company then you can remove them by following the below-mentioned methods;
- Click on the Business settings icon on your Business Manager dashboard.
- Go to the People and Assets tab and click on People option.
- Select the person you want to remove and click on the remove button.
Step 5: Connect your Business Partners or Ad Agency
If you have just started Facebook advertising then you can not use this feature but you can use this later at any moment.
(i) In your Business manager dashboard click on the Business settings icon.
(ii) Select the People and Assets tab.
(iii) As you select the page or Ad account you will be able to see Partners option in the left column, click on that.
(iv) Choose Assign Partner.
(v) You will have to assign roles (same as in step 4) to your partner or agency.
(vi) After that, you will get a link through which your partner or agency can join your Facebook Business Manager. Copy that link and then send it to your partner or agency. Click on the Close button.
Once you have added the business partner or agency to your business manager you need to worry about assigning roles to each individual working in that agency. You just have to assign roles to your business partner or agency and they will be in a position to manage other individuals.
Step 6: Add your Instagram Account
Once you have set up your Facebook’s asset with Facebook Business Manager you can also connect your Instagram account with Facebook Business Manager.
(i) In the Business Manager dashboard, click on the business settings icon.
(ii) You will see an option of Instagram Accounts in People and Assets tab, click on it and then click Add. A new pop-up box will appear where you will have to enter the login information of your Instagram account, once you are done click Next.
(iii) In case if you are having more than one ad account then you can select which one you want to link your Instagram account with, once completed click Next.
A new pop-up will appear saying that you have successfully added your Instagram account, Click on Done option.
3. Working on Facebook Business Manager
Since you have linked your page and Ad account to Facebook Business Manager let us understand how it works.
You will see menu option in the top left of your screen as you will log in to your Business Manager Dashboard.
You will see the entire menu options which you are normally going to use in Facebook Business Manager.
You can basically do everything from this menu. From this menu, you can manage your ad campaigns, create new page posts, manage apps. You can get all of your data and other vital information in a single click.
For your ad campaign, you can add a new audience in the following way.
4. Creating New Facebook Ad Audiences
Check for Audiences text link in “Assets” under Business manager menu.
You will get options to create three different audiences from here:
- Custom: You can establish a connection with those who visit your website and Facebook page and show an interest in you and your business.
- Lookalike: You can also reach ‘friends of fans’ who are much like the people already following you. This is the smart strategy to promote your business.
- Saved: There people are those who have been recognized by a combination of information related to their demography.
5. How to create Product Catalog in the Business Manager?
In the business manager menu, goes to Assets and click on “product catalogs” in order to create a product catalog.
A new screen will appear where you will see an option of “Create Catalogs”, click on it to start.
You can provide the name to your catalog and choose its type in this step. Type can be anything like a hotel, flight and so on.
We are selecting “products” in this example after this step you are expected to add a product feed.
Fill the name of your feed and enter the currency and upload the type (single vs. recurring uploads):
Choose the Next option and you are all set to upload the file.
As you are doing this for the first time and you are unaware of the product catalog setup so here we are providing you with the basic guidelines so that you can format the spreadsheet properly. You will be required to fill these fields for all product catalogs.
Big e-commerce platforms like BigCommerce, Shopify and Magento provide you features that will help you in these product catalogs.
In the next step, for every different product specification, you can enter detailed items.
After completing all the steps you will get a similar spreadsheet as below which you can upload and get started.
When you will the first login to Facebook Business Manager it might seem complicated to be worked upon. You can also go for Facebook Business Manager app in order to work with a better UI.
You will have to learn the basics in the first as your login if you want to stay here. Its a learning process in the start.
Once you have mastered every aspect of Facebook Business Manager you will be able to carry out your Facebook ad campaigns very effectively. Soon you will notice the changes in your Facebook Marketing strategy and you will see that you are getting higher ROI since you are able to promote your page in a better way.
In case you want to learn and master Facebook Marketing via hands-on projects, Facebook Marketing Course can help you with that in an expert fashion.