When Rati Tehri Singh started IMBB, she was an English Honours graduate. During these 8 years of blogging, she became a professional makeup artist by training under big makeup artists in India, London, and Paris. Since her blog is a makeup blog, Rati wanted to have a complete grasp on makeup techniques which are used internationally, and bring them to the Indian audience.
How did the idea of Blogging clicked your mind and how did the blog MakeupandBeauty.com came into being? Would you share the story behind that?
Did you find Makeup Blogging better than other career opportunities?
Which are your 3 favorite Digital Marketing Tools?
Rati Tehri Singh: Facebook, Instagram, Twitter – in that order. Facebook we use to reach the masses, Instagram for teenagers, and Twitter for brands.
Do you think that it’s possible for a newbie to make profession out of blogging? What should s/he do for the same?
Can you help our readers visualize the life of a blogger by sharing about your typical day at work?
Rati Tehri Singh: My day is very different everyday, from doing makeup looks, to reviews, and to testing various products. Fortunately, I am not a lone blogger working on my website anymore. I have a full team who manages the work. Everyone has their work designated and we all work together. But I do take makeup looks and reviews still. A whole lot of business aspect is managed by Sanjeev and creative part is managed by me. On days when I have to do a makeup look, they are longer than the others. But for me it’s each day as it comes.
How do you measure your success at MakeupandBeauty.com?
Rati Tehri Singh: The measure of our success is simple for us- if we can convince our readers to check our reviews before buying a product, that is an indicator that we have done good work to provide value to them and generate their trust.
Can you share about the proudest moment in your blogging journey?
Rati Tehri Singh:
The little proud moments come everyday when readers message that they bought a product on our recommendation and they love it. The big proud moment came when we crossed 10 million page views in a month.
If you were to list top 3 reasons for success of MakeupandBeauty.com, what would those be?
Rati Tehri Singh: Hard work, changing from time to time, and the crazy amount of passion for all things makeup and beauty.
What was the most challenging moment in your blogging journey so far?
Looking back, what changes would you make if you were to start MakeupandBeauty.com again?
Rati Tehri Singh: Maybe have a better sense of photography. We learnt it as we went along. 🙂
What are your future plans for MakeupandBeauty.com?
Rati Tehri Singh: We want to become Google of makeup reviews and everything beauty. If a product exists in the world, we want its review on IMBB. And that’s what we work towards every day.
How do you see Digital Media evolving in future? What are the top 3 trends do you foresee for 2018?
Would you like to share few words about the work we are doing at Digital Vidya?
Even brick-and-mortar companies are trying to make their online presence felt. It is great that companies such as Digital Vidya exist to fill the gap between people and companies.