Advertising has gradually grown into a vast and very complicated form of communication, with literally thousands of different ways for small business to directly reach the end to consumer.
Small business advertisers have a huge range of choices and different types of advertisement at their disposal.
The internet itself is the storehouse of many of these, with the oncoming of branded viral videos, banners, advertorials, sponsored websites, branded chat rooms and so much more.
ROI of every 1$ invested on Google Ads is 2$.
So, knowing the right types of advertisement for your business and implementing that adeptly is a sure shot way of success.
Why Should we be Dealing with Different Types of Advertisement?
A successful advertising campaign will lead to the successful promotion of the brand and also about your products and services, which would, therefore, attract customers and promote growth in sales.
It could be that you are trying to build new customers base to buy a product which has been already doing good for itself or launching a new service.
It is the different forms of advertising techniques that would ensure you invested the best in the promotion of the brand.
I have seen businesses using more than one methods of advertisement during their marketing campaign, and their marketing campaigns have been impeccable.
In most of the cases, two persons doing the same thing will result in a better outcome than one person acting on that, the same goes with the advertisement.
If you choose more than one methods of advertisement it will fetch you better returns.
The wider is the reach of your advertisement the better will be the outcome of your marketing campaign.
If you want to extend the reach of your advertisement then using more than one methods of advertisement becomes a must.
The most suitable option which you could use for the promotion of your business will depend on who the target audience is and what is the most cost-effective way to reach the juiciest chunk as possible, as many times as possible.
The advertising option chosen by the entrepreneur should also show the right light on your product or service.
For example, if you know that your target market is mainly the not so technology friendly population, it is better you invest in printing your ad in the leading daily.
Cost-Effective and promotion come in one go, and that’s advertising for you.
Social Media is very powerful in widening the reach in today’s time.
The following list is an introduction to the tips on how best you could use social media advertising to promote business.
Here are a few examples of what various types of advertisement available for your media arsenal:
10 Types of Advertisement Business Owners Should Know
1. Advertising Through Different Websites: Types of Online Advertisement
If you promote an advertisement via the internet, then it is categorized as online advertising. In fact, there are ads on any page, for example, the page you are reading through right now!
Most other websites a person visits, as they are the basic consumers and the revenue driver for the internet gets across the web promotion.
This happens as the consumer browses through the advertisement that becomes the promotion of the advertisement itself.
I personally believe that advertisement through different websites is one of the most effective ways to reach your targeted goals.
If you want to extend your reach during the marketing campaign then this is one of the best ways to do so.
Targeting the right audience is one of the most important factors of marketing.
If you want to ensure a top-notch marketing campaign then you must focus on this and this goal can be best achieved if you are advertising through different websites.
2. Native Advertisement: Types of Online Advertisement
Another very famous way of online advertising is native advertising, which is the digital alternative of the old print media and sponsored content.
Many of the modern digital marketing strategies include placing meaningful content based advertisements on popular websites and social media sites.
This advertisement method will no doubt provide you with the results that you are aiming for. Since you are using a digital method through your advertisement hence your reach will be wide enough to reach a surging number of people.
3. Google Ads: Types of Online Advertisement
AdWords from Google is a platform where companies bid on rates for the placement of their promotional on Google’s search engine results page.
When it comes to reliability you can completely rely on Google for its efficiency and security. It will provide you with the reach that you want on your marketing campaign, making your campaign impeccable.
The use of keywords, SEO based words or common search terms, searches that are related to the company and their products and services appear in the search results.
For example, a company that advertises health-related products will show up in any search queries for health products.
The company pays Google if the ad is selected by the consumer, which is why it is popularly known as a cost per click basis.s
4. Google AdSense: Types of Online Advertisement
Advertising through AdSense allows a company to promote ads on their website from Google and generate revenue for the company.
Believe me, I have seen people earning heavy amount through Google AdSense. You have to promote different ads on your website and in return, you will be paid.
This is undoubtedly one of the most effective ways to generate a side income and this method is also earning wide popularity in the advertisement market as well.
For small ventures looking to advertise, they can enrol in Adsense. Google, through its strategies, will match the ad to various related websites with related content or search keywords.
As a result, companies can reach a number of target audiences through Google’s promotion of advertisements.
Google places advertisements on other content sites too and that results in more cost per clicks and website traffic.
5. LinkedIn Advertising: Types of Online Advertisement
LinkedIn is one of the most used social media platforms in India and when it comes to using social media for the business purpose it is far ahead of many of the social media sites hence advertisement through LinkedIn can also be really effective.
Companies just have to make a business page and can post content, videos, products descriptions on their page as a way of reaching the millions of LinkedIn users.
A LinkedIn page can be used as a spin-off of a company’s website and drive more consumers to the site through links in the content.
Also, employees of the company can create LinkedIn pages with same or alike content which would direct them to the company’s website through hyperlinks and product descriptions.
6. Facebook and Instagram: Types of Online Advertisement
What can be better than using Facebook and Instagram for running your advertisement? These are two social media giants which are completely ruling the market.
Companies can also place ads on Facebook that can be targeted to particular traits or demographics of everyday social media users.
For example, if a business wanted to advertise to people that worked in the field of commerce, an ad can be placed that only concerns about users who have in-depth knowledge in the accounting industry or have an accounting degree.
On Facebook and Instagram, many members belong to groups. Advertisements are always targeted to a specific group like an accounting group or a content writing website.
7. Mobile Advertising: Various Types of Advertisement
This form of advertising rules the roost. It is a force to reckon with in the world of digital advertising. Because nowadays almost everyone has mobile devices such as cell phones, iPads, Kindles, and any other electronic devices with internet connectivity.
The major ways of using mobile advertising involve the end to end use of social media such as Twitter, Instagram, Snapchat, LinkedIn, and Facebook.
Mobile advertising is a form of advertising which is very similar to online advertising and is increasingly gaining importance as a form of promotion to reach out to new customers of different age groups.
Besides, online advertising there is a huge amount of target audience that is still connected with the print media.
This population mainly consists of the rural group and the elderly population. Let us go through the different types of advertising that are connected with this part of the population.
8. Print Media Advertising: Different Types of Advertisement
No doubt, Digital marketing methods are effective a lot but we can’t simply ignore the non-digital methods of advertisement.
They might not be as effective as digital methods but when both are used simultaneously, it will make your business reach sky heights.
Once the print media was the only form of promotional marketing available.
Print media due to the advent of many kinds of electronic media seat to the many digital forms of advertising now available to marketers.
However, if there is one thing that’s very sure about advertising, it’s that the more eye-catching it is, the better it will do to your promotions.
And when consumers who are not so familiar with the online population (read the not so tech-savvy older population), the only way you can reach through them is through eye-catching ads, put in simple language.
The senior age group is also a huge part of the loyal customer base of different companies.
(i) Periodical Advertising
If the advertisement is in a magazine, a newspaper, or anything else that comes out at regular intervals, then it’s periodical advertising, which is also a form of print media advertisements.
For many years, print ads in periodicals were the most elite standard for advertisers and their clients.
To book the centre page of a leading magazine or the back page of a newspaper ensured millions of people saw the message and this meant growth in business.
(ii) Handouts, Leaflets, and Flyers
This is among the most traditional methods of advertisement yet effective. Handouts and Point-of-Sale Advertising are still very common to promote small business.
The Handouts can be given to each targeted customers by the hand and while handing the brochure, you can have a one to one word with them and solve their doubts as to what the product is on and how best it could be utilized.
(iii) Glossy Car Brochures
Although some of these glossy leaflets can be placed within the pages of dailies and magazines.
They are a different entity from both hand-outs as well as print media because they are a separate entity, as most of the time, they have less chance that people will have seen them while reading them.
9. Media Advertising Techniques using Television: Various Types of Advertisement
If you want to target the rural-urban mass, the best form of communication includes television and radio, broadcast advertising, and it is the most dominant way to reach a large number of consumers.
However, nowadays advertising through television media has suffered from the popularity of DVRs and “ad-skipping” techniques.
However, it still remains to be one of the most prominent forms of advertising to reach millions of people, especially when there is a festive season or a big match around.
10. Social Media Advertising: Types of Online Advertisement
Advertising via Social Media is very important nowadays for the promotion of your brand and advertising for the properties online.
It is one of the most effective types of advertisement that can make you equipped with the right tools, insights, and information related to real estate marketing.
Many of the business owners are making it big on social media and in this article, we would like to share some smart social media advertising tips now to help you dominate your area of expertise-
Social Media Advertising Tips on How to Promote Your Business Super Effectively
1. Using Instagram and Instagram Stories
Getting more number of audiences engaged by asking a question in the last line of your Insta-story caption, is working very effectively these days.
Getting audience poll, on the business-related or product related topics really is a very good form of social media marketing.
Having more number of users to engage in your account is one of the best ways to promote your business and connect with your audience.
2. Using Facebook Effectively
It is an extremely good marketing strategy to mark residents in your area actively looking for a certain product on online portals through Google Ads and then follow them with Facebook Ads.
In this way, you can use your social presence to get you in touch with more people who want to buy the product that you are marketing for.
3. Keeping it Classy
Cursing, nudity or any form of vulgarity is absolutely prohibited when you use a social media marketing platform.
No need for cheap comparisons with the significant other company when you make your PDA. In order to be authoritative, you do not have to be offensive in the approach of your content.
4. Understanding the Use of Different Social Media Platforms
Although Facebook and Instagram are among the most used social media platforms it is also prudent to use Twitter, LinkedIn, YouTube, Flickr, and Pinterest.
It is very important to analyze the target type of audience by going back to the business strategies which brought you to the hall of fame.
In other words, go back to where the source of the idea came from, by going straight to the source of the business.
5. Use Videos When it is Not even Professionally Made
The reality behind making videos is that the audience does not really care that your video is not a professionally made video.
All the time, your hair need not need to be perfect and occasionally, it is perfectly fine if you are not a great orator sometimes. On social media marketing being yourself is the key.
6. Using the Right Keywords
If you know how to use powerful keywords and the strong business related hashtags for your content. Remember your content is the king.
Using proper hashtags is an excellent way for investors and buyers to find your website. If you can use strong hashtags, you are investing in a better way for you to tap into potential buyers and create more opportunities for your business.
The majority of the market has moved online, therefore if you are into business, use these tips and tricks for crushing competition better when you are using promotional marketing to promote the business.
Wrapping it Up!
Finally, it would be wise if you consider the costs incurred and cash flows as well as the goals you are setting for the business you are promoting. While spending thousands on advertising is a risk-taking venture, spending very little can also make the promotion a huge loss.
If your campaign is not professional or frequent enough to create an impact on the mind of the targeted mass, competing with other businesses may be difficult as most of the industry has now moved on towards online and other ways of promoting business.
It is very prudent if you as an entrepreneur learn to see marketing as an investment in your business; it would go ahead and pay you well in future days.
Joining the Digital Marketing Course will help you delve into different types of Advertisement relevant to your business.
In case of any doubts, feel free to ask your queries in the comments below.