There are a lot of ways you can hit the right target audience with your marketing schemes and plan. However, in the digital world, good content for the website is regarded as the trait that sets you apart from all the other companies using digital content to market their business in the digital world. No two contents for the website can be alike; your content for the website will always be focused on the type of readers you are trying to target. Good content will help you put across your marketing message to the right audience in an interesting and informative manner. In a world occupied by over 3 billion internet users in total, you can never compromise with the quality of good content, and it’s ability to drive your marketing efforts forward.
The key to having great content is to properly utilize your keywords and create web content that is both clear and rich in relevant information. The content in your website should be able to make your targeted audience think, persuade and engage them to take some form of action. The main benefit of having well-researched and good web content on your website is that such actions will make your website search engine friendly, meaning more people will know about your business translating to greater business leads.
11 Principles on How to Write Content for Website
While Content is the king in the digital market, a lot of marketers and content writers tend to make certain mistakes when writing the best content for website. These handy tips will help you write the best content for website:
#1. Not doing a proper Target Audience check:
Your content will just be a piece of writing if it fails to target the right audience. Writing a content takes a huge amount of work and effort, and not doing a market research to establish the type of audience you would want to target is going to put all your hard work in vain.
A good practice is to go through industry specific blogs, forums, and groups to understand the issues and problems that keep arising. The main reason why a targeted audience will read your content for website is that they are looking for a possible solution to a question they may be having. Your content for website will be an instant hit among the search engines if it can correctly provide relevant content that would help solve the audience’s problem.
#2. Establishing a one-track mind:
A common question that comes in mind when writing good content for website is ‘how to write content’ that is both SEO friendly and appeals to the targeted audience as well. A good content for website will require you to understand your target audience and the industry you are writing for. Your audience is like a hungry panther, he or she is not bothered by long introductions spanning half a page where you try to explain the benefits of using products or tips. The least you can do is ease your audience of the frustration by giving it exactly what it requires, that is the information or the answer to the question the audience is looking for. If your audience wants the answer to ‘how to write SEO content for website’ it’s best you give them the answer within the first page of your article itself.
#3. You concentrate too much on SEO:
SEO or search engine optimization is the most important aspect of your web content. A good SEO strategy will ensure your website ranks well in the top search engines, which will, in turn, help you gather more leads and website traffic. However, SEO is not the only important thing you should keep in mind when creating your content. Focusing too much on the SEO aspect of your content will distract you from creating rich and relevant web content for your audience. SEO and keyword research should never be the only driving force of your whole content marketing agenda.
Content Marketing and SEO work hand in hand, one cannot survive without the other. A good SEO strategy alone will not drive traffic to your website it will be at most work in harmony with the content for website you write to help you rank higher in the search engine scale.
#4. You are being too Clever or Creative:
In the digital world, readers who read your article or content for website will not hold on to every word you write. They will at most scan the entire article at one go to capture the important details that will help solve the problems at hand. Throwing in sharp words, or creative phrases will only make the reader think more and chances are, it will frustrate them. In this fast-paced world, the person reading your article at a given time will have three more web pages open consecutively. While holding your audience’s attention with your writing is good, it serves less purpose when your audience is in a hurry.
#5. You are not giving due importance to SEO:
Content Marketing in today’s world has been substituted as being the ‘New SEO’ however, in reality, SEO works best with the content for website you are creating and not in place of it.
However, ignoring the benefits of SEO for your content is going to harm your digital marketing efforts in the long run. In a world where organic search is still the #1 source of traffic to websites, the importance of SEO as a tool in creating good web content cannot be ignored.
#6. You are not Recycling your Content:
Your content after being published does not lose its utility for being reused again and again. Creating new content for website over and over again is not an easy task. It takes a huge amount of time and cost to create new content for website. This is why reusing your content for website is regarded as a more economical way of creating content. In reusing content, you are only changing the way the content is written to appeal to a new set of audience.
#7. You do not understand the buyer cycle:
Not every visitor who visits your site has the intention of buying the product or service you are trying to market. This is where your content for website needs to be well researched and should be tailored to interact with the reader in a way that would address the specific concerns of the targeted segment. Another mistake that you can make at this point is pushing sales at an early stage. In doing so, you risk losing potential customers by alienating them at an early stage.
#8. Be visual:
Words are important and informative. But can often get monotonous after a while. Your targeted audience may even skip through parts of your article that may hold some essential pieces of information that will assist them in their search for answers. This is where images, infographics and other pictorial representations come into play. Pictures break the monotony of looking at black and white words and gives a new sense of concentration. Infographics, on the other hand, can take your content for website and arrange it in a way that is both informative, crisp and graphic all at the same time.
#9. Visitors can arrive anywhere:
When you read a book, a novel, for example, you go from one chapter to another chronologically, following the path of the story as it progresses. However, when writing content for website, you cannot expect your visitors to exactly start reading from the first chapter, in this case, the first page. A good practice when writing content for website is to let the reader know where on the website they are when they navigate to a random page. A great tool used by good content writers is the ‘Call to Action’ button that redirects the visitor if they are lost.
#10. Expecting Instant results upon implementation:
New things take time to show results. You cannot expect your new content for website to show you instantaneous results. Expecting your content to harbor instant results will render a poor user experience, resulting in a bad reception and response for your website and company as a whole.
Have patience and wait it out. Your content for website will soon spell out the results you wish to see.
#11. Short and Simple:
Your online reader population can broadly be categorized into two types of readers- The lazy readers and the busy bees. The lazy readers, as the name suggests will not like to spend time reading every word of your article, they would be the happiest when the content for website gives them the answer they want in the shortest way possible.
The second category of reader, the busy bees cannot afford to spend much time reading your article, they will scan through your entire article for the piece of information they require. Writing content for website that includes short and simple sentences will grab their attention and will ensure they reach their information at a much faster rate.
Writing good content for your website helps drive your marketing efforts to the right audience in the right way. In a marketplace which is crowded with multiple channels, you need to provide your audience something that will engage them to share and be interested in the web content you provide.
Tactfully steering past these mistakes will ensure you deliver good pieces of content every single time. As a website content writer, you should also have a complete understanding of content writing tips to enhance productivity.
Image credits: inboundmarketingagents.com, ivorywebdesign.com, mentalhealthy.co.uk