Marketing in today’s digital world is changing drastically. The key factor for change is the adoption of new technology by the crowd. Marketers started their journey digitally long back with mere directories & cold emails, passing by some of the evergreen marketing channels such as search engines like Google, Bing, Yahoo, social media sensation like Facebook, LinkedIn, Twitter, Pinterest etc., programmatic media buying and have reached to the emerging Q & A platform Quora. But in this overall journey somewhere the household messaging application “WhatsApp” which was founded in 2009 by Brian Acton and Jan Koum was missed out by most of the businesses. This application is having more than 1.2 billion monthly users. The good news is slowly and steadily businesses are realizing the power of WhatsApp. To help businesses to smooth sail the path of WhatsApp marketing, Bulk WhatsApp Marketing Tools have entered the market.
What is WhatsApp Marketing? Why should you use it?
WhatsApp is the most sought-after messaging application in the world. The vital factor for its success is the simplicity of the application and the feeling of personal touch. That summons the rationale of 175 million active WhatsApp users.
The huge acceptance of WhatsApp is a golden opportunity for marketers. But until now WhatsApp hasn’t launched any ad platform or business profile similar to the Facebook messaging application for marketers which they can bank on. The bright spot is WhatsApp has confirmed that they are working on developing a discrete business platform. But that hasn’t stopped marketers across the world stop from using WhatsApp in their marketing strategy, only that they are being extremely innovative in their WhatsApp marketing approach if you ask why then read on;
Prerequisite to connect to prospects on WhatsApp is that they should have your contact number saved. Surely you can bombard messages to customer database bought from a third party company without the users having your contact number saved, but we all know what happens after that – “BLOCKED FOR LIFETIME”! No business would dare to take this risk. WhatsApp marketing relates a lot to Email Marketing, wherein getting the consent to contact via email from the users is very important. In WhatsApp marketing along with consent, there is one more extra step; user needs to save your number. It is important to keep in mind that WhatsApp has become users’ dearest largely due its privacy and personal touch. If you invade this then you are doing it wrong. Hence marketers need to be very creative in collecting users’ contact number explicitly.
Let’s peep into WhatsApp marketing strategies of few brands;
Brands which are nailing WhatsApp Marketing
There are always early adopters and these are the ones who lead the way and raise the bar for the rest of the marketers.
1. Absolut Vodka
The brand was hosting a grand event in Argentina to launch their Limited Edition Absolut Unique Bottle collection. The company had 2 tickets to the event which can be given out to the public. Well, that’s music to ears for marketers! A marketer can launch numerous campaigns on multi-channels such as Facebook, Twitter and can promote offline as well to give out free passes. That’s where Absolut Vodka wore its creative hat. The brand decided to exploit the untapped channel “WhatsApp”. They even raised their creativity level by creating a virtual bouncer named Sven.
The deal was that interested people have to convince Sven to give out the passes to them. People started requesting Sven but soon they realized Sven wasn’t an easy deal to crack. People got creative in their messages and soon Sven’s WhatsApp account was flooded with images, videos, memes, voice recording etc.
This brand created a lot of tingle in the market. People were in awe of this innovative approach.
2. Hellmann’s Mayonnaise
This well-known Mayonnaise brand had determined to educate the world about the true usability of Mayonnaise as a cooking ingredient, not just a condiment. They could have shot a number of cooking videos with yummy recipes using mayonnaise and promoted it across the internet. They could have also posted yummy images if images of dishes prepared with Mayonnaise and got the attention of food lovers. If you had observed closely, cooking images and videos get the most engagement on social media. That’s it, they were all set. But, the brand refused to be the “yet another cooking video promoter”. They wanted to stand out. They wanted to make this a more personalized experience. Hence, they chose WhatsApp.
The brand invited users to their website to share their contact number along with an image of available ingredients in their kitchen. These details were shared with chefs who prepared an innovative recipe with these ingredients and obviously yummy Hellmann’s Mayonnaise. Users who had submitted the required information were contacted by chefs via WhatsApp with a yummy recipe. Not just recipe, chefs also helped these people to cook with image, voice recording, live chatting, and videos. That was an all-new level of customized customer engagement a brand can do.
The result of the campaign was astonishing. More than 13,000 people interacted with the brand and experienced an all new level of customization.
These brands surely nailed the WhatsApp marketing. It’s time to tap your creative side and come up with an innovative campaign for your business.
Practically, when you use WhatsApp for bulk messaging, there are limitations in regular WhatsApp account. The market has paid and free bulk WhatsApp marketing tools which come to rescue!
Bulk WhatsApp Marketing Tools
1. WhatsApp Bulk Sender
It is one of the best WhatsApp Marketing Software with the following features;
- Send messages in bulk whereas a regular WhatsApp account allows you to send 256 messages at once
- Add unlimited senders by registering multiple contact numbers
- Personalized inbox
- Support all multimedia formats
- Filter out the junk contact numbers
- Check last seen online
2. Bulk WhatsApp Marketing
This company has 3 products for marketers to choose from;
a. Bulk WhatsApp Software
This product allows the marketer to send more than 1000 messages in all available formats such as image, audio, video etc. Some of the advanced features to manage WhatsApp campaign are also provided.
b. WhatsApp Marketing Services
A web-based WhatsApp messaging platform is provided with just 3 easy steps to send messages. Up to 10,000 messages of all formats can be sent.
c. Bulk WhatsApp Channels
Bulk WhatsApp registered numbers are provided for top quality freshly generated WhatsApp channels.
3. WhatsApp SMS Myntra
Some of the key features of this bulk WhatsApp marketing tools are-
- Simple Campaign creation platform
- Bulk WhatsApp messaging service
- Create & schedule WhatsApp campaigns
- Hassle free contact management
- Effective tracking of user engagement
- 100% delivery report
Choose the tool as per your requirement wisely.
WhatsApp For Business
Update: Whatsapp for business has been launched in the month of January 2018 for all advertisers globally
WhatsApp has officially announced that they are working on ways for users to connect to businesses in a closed pilot program. They understand the need of a verified business account with which users can communicate directly with the brand and brands can reach new prospective customers. They are working with small enterprises and as well as big brands in their pilot program. They are taking the feedback from these companies to improve their product. If a business is interested in participating in the pilot program, they can take a survey.
Features of “WhatsApp For Business”
1. New App, New Identity!
WhatsApp has made it a point to differentiate business app from regular app effectively. So the first change will be a changed logo. Supposedly the logo design will be the same, instead of phone icon; “B” for business will be used
2. Increased Convenience
Marketers needn’t be tied down to using the mobile number to register on WhatsApp, WhatsApp For Business will allow businesses to use landline number to register in the application.
3. Automatic Replies
This feature will let you take breathe by setting up automatic responses when you are away. This feature would be similar to the Facebook messenger. This will give an assurance to the user that you will be contacting them soon and portrays high professionalism.
4. Verified Business
Verified business accounts increase the credibility in front of a user. A green tick is all you need to show users that you are a legitimate company and they can converse with you without worries. It also helps you differentiate between the fake brand accounts.
5. Measure Everything
For the success of a campaign, measuring and analyzing the data, making data-driven decisions and optimizing the campaign is a must. In a nutshell, any campaign is incomplete without measuring the data. WhatsApp for business will give you appropriate data points necessary to measure your campaign’s success.
WhatsApp can be a great marketing channel for a business if used cautiously and appropriately. Many brands across the world have realized the hidden potential of WhatsApp. You need to be innovative enough to catch this medium. With WhatsApp’s official product, the gates of possibilities will open up for marketers. Early adopters always have an edge. Be one of them!
So you are ready to leverage these best WhatsApp marketing tools to boost your career.
Image & Video Credits: YouTube, Absolut Unique Access, Hellmann’s Brasil