The creation of SEO can make you wear many hats.
If you SEO study, you will likely find yourself interpreting what frames a White hat SEO, Gray hat SEO, or Black hat SEO.
But, understanding the difference is vital to understand why your SEO strategies may be making you fly under Google’s radar – and not in a good way.
The Google algorithm is a critical one that supports some SEO methods while penalizing others. White hat strategies have the ability to make your page rank higher. Think of them as the plans that get the “thumbs up” from Google and Gray or Black hat methods as those that Google lowers upon.
White hat SEO techniques are the set of approved search engine optimization tactics and strategies designed to improve a website’s ranking on a search engine results page. It focuses on a human audience as opposed to search engines and it strictly follows search engine rules and terms of services.
Link building is the process of getting hyperlinks from other websites to your own. It is one of the many tactics used in White hat SEO strategies. It is a way for users to navigate between pages on the Internet. The Search engine uses these links to crawl the web pages and the entire website.
White Hat SEO Techniques For Link Building
What is Link Building?
Link building is one of the main parts of the White hat SEO strategy.
Search engines now value quality over quantity. Acquiring links from a genuine and relevant website are votes of confidence and trust for your website and Google will reward your website with a better ranking.
Google has improved its algorithm to satisfy user intent and now it is very important to use white hat tactics for effective Link building.
Google launched the Penguin Update in April 2012. The update was aimed to catch sites that are spamming its search results and violating Google’s terms and conditions by buying links or obtaining them through link networks designed primarily to improve Google rankings.
What is dofollow Backlinks?
A “dofollow” backlink is a type of hyperlink that allows search engines to follow the link and pass on authority or “link juice” to the linked website. In other words, when a website links to another website with a dofollow link, it essentially endorses that site and signals to search engines that the linked content is valuable and trustworthy.
Dofollow backlinks play a crucial role in search engine optimization (SEO) because search engines like Google use them as one of the factors to determine the ranking of a website in search results. The more high-quality dofollow backlinks a website has, the more likely it is to rank higher in search engine results pages.
It’s important to note that not all links are dofollow. There is another type of link called a “nofollow” link, which tells search engines not to follow the link or pass on authority. Nofollow links are often used for user-generated content, like comments on blogs, to prevent spammy or low-quality links from affecting a website’s SEO.
White Hat SEO Link Building List :
Let’s look at some important and effective white hat SEO link building tactics
1. Ask for links from Friends and Partners :
This is the easiest way to build some good links for your website. Think about your friends, relatives, customers and partners who have their own site or blog.
Make friends and increase your network. Find your influencers and request them via email outreach to give Do-follow back-link to your site or blog.
You can also contact industry experts and ask them to review your product or services, as its a good way of content marketing.
Internal linking also helps Google find, index, and follow all of the pages on your site.
If you use them strategically, internal links can give PA to relevant pages.
This way you will not only get the back-link but their testimonial or feedback will increase the credibility of your business.
2. Directory Submission :
Directory submission is the process of listing your blog or website on various web directories or business directories.
You should submit your site under the correct category or subcategory to create the backlinks. There are a number of directory submission lists over the Internet, both free and paid.
Before submitting your website, it is advisable to check the DA(domain authority) and PA(page authority) of the directory website. DA/PA will help you to ensure that directories are of high quality. The Directory should be fast caching and indexed with google search results.
There are many online directories which are having spam links and provide no value to your website. Google Penguin Algorithm will penalize your website if you submit your website to these directories.
3.Turn Mentions into Backlinks:
Finding your non-linked brand mentions and turning them into backlinks is another good technique.
There are very high chances that people are mentioning your business without linking to it. Use some good Social Listening tools and find all non-linked mentions.
Now analyze those mentions and categorized them. There might be testimonials, reviews, suggestions, and recommendations.
Plan your outreach strategy for each category and convert the most relevant mentions into backlinks.
4.Find the backlink opportunity from your Competitors:
This is the advanced technique to get the backlink for your business. There are many tools available for site audits like Ahrefs, Semrush.
You can audit your competitor’s website and can analyze their backlink sources. Semrush is one of the best tools for this purpose. You can enter your competitor list and see the list of backlinks. Filter these results for only DoFollow links and export them in an excel sheet.
In the next step, you can enter your potential keywords and see if your competitors are getting backlinks using those keywords. Now you have all DoFollow and high authority sources of backlinks.
Plan your outreach strategy to get backlinks from these sources.
5. Business Listing :
Listing your business in local directories is the way of getting backlinks for small businesses. Google also provides business listing for free.
There are many local directories are available for a business listing. TripAdvisor, Google My Business, Bing, Yahoo, Facebook, Yelp, Yellow pages, and many more.
Search for them and submit your business details. By listing your business, you will get the backlinks and more visibility for your business/site.
6. Write Testimonial :
Testimonials and reviews show the trustworthiness of a brand or product.
Many businesses offer a chance to write your experience about their product and services and if you testify their product, they will give back a link to your site or blog. It’s a win-win situation for both.
Find high authoritative brands and sites and review their product and services and earn some good links for your business.
7.Guest Blogging :
Guest blogging is one of the effective ways of building links. Actually, it’s more than getting a link. By writing a guest post you build a relationship with other website owners.
You will earn appreciation, promotion, and a good backlink that will help your website in gaining authority.
There are many websites that allow guest posts. Create a list of them. Now reach out to website owners and write them that you are a regular reader of their posts and you also want to contribute as a guest author.
Now do some brainstorming on the blog title and write effective and useful content for them. When you are writing a guest post, make sure you are not promoting your company or yourself.
In the ‘About the Author’ section, you can provide your introduction and website link. Once they publish your post, you can share it with your network.
8.Social Bookmarking :
Social bookmarking is an online service to store, organize and manage bookmarks of web pages for future reference.
The web pages we bookmarked at social bookmarking sites are considered as quality by search engines. It is the easiest way to earn some good links for your website.
Find some good social bookmarking sites and submit your website for bookmarking. There are so many high authority and high PR sites are available for social bookmarking.
Use them wisely to increase DoFollow backlinks for your site.
9. Start a Blog :
Start your own blog and keep it alive by sharing regular posts. Generate good and useful content for your clients and leads. Make your blog social by promoting your content. This is a great way of content marketing.
The content you are sharing should be related to your business, must satisfy user experience, and must be well structured. Use more visuals to make it interesting for your audience.
Make sure to install social sharing buttons so that your audience can tweet or share good content in their network and that’s how you will gain the backlinks and ranking for your website. As social media is a vital part of digital marketing.
10. Earn Backlinks from Visual Content :
As I mentioned above that writing epic content or guest blog will help you to get backlinks for your site, similarly, if you will create useful information in the form of visuals, it will definitely help your website to get good ranking and backlinks.
Visual content like infographics, videos, Slide-share presentations, and quotes images attracts an audience and is most likely shared by them in their network.
Also, other bloggers will reference your visuals in their blogs. This way you will get the opportunity to show your expertise in your field.
You will get backlinks to your website and also you will generate new leads for your business.
Link building is not a one or two-day activity.
It takes a lot of time and effort to get actual results. Focus on white-hat link-building techniques. Plan an effective outreach strategy because this is one of the important components of link building.
Do not invest time and money in black hat link-building techniques. It only gives negative results for your website. Do not buy links and do not use unapproved spam directories for link building. Your website will get a penalty from Google for using these techniques.
SEO is the system of growing the quantity and quality of traffic to your website by organic search engine results.
To learn more about SEO join the Certified SEO Program of Digital Vidya to get trained by industry experts.
1. What are the best ways to build links for a website?
- Take SEO efforts to create useful content for your users.
- Use relevant title tags before publishing the final content.
- Build good relationships and grow your main network.
- Build backlinks that are relevant to your business and from high-quality sources.
- Use tools like woorank, screaming frog, spyfu, etc to optimize your content.
2. What are black hat SEO techniques?
Black hat SEO practices are those which are unethical. Google’s Webmaster Guidelines that you shouldn’t be using are:
- Keyword Stuffing
- Hidden Text
- Doorway/Gateway Pages
- Paid/Manipulative Links
- Misused Structured Data and Rich Snippets
- Misleading Redirects
3. What are Grey hat SEO techniques?
Gray Hat SEO practices belong to neither the Black Hat nor White Hat section because the terms of aid about the issue are unclear.
A precise knowledge of Gray Hat SEO is crucial because it could increase your site’s ranking without negative results, or it could cost you thousands in dropped traffic.
4. What is White hat vs black hat SEO?
White hat techniques are ethical and approved ways of planning SEO strategies whereas black hat practices are violating and manipulative.
5. How do Google Analytics and Google Search Console help?
Analytics will assist you to know who is using your site, how they found it, and what they are handling your site for.
Whereas, Search Console assists you to check on your SEO performance/rankings and the technical building of your site.
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