What is Link Building?
Link building is the process of getting hyperlinks from other websites to your own. It is one of the many tactics used in search engine optimization (SEO). It is a way for users to navigate between pages on the Internet. The Search engine uses these links to crawl the web pages and the entire website.
What is white Hat SEO?
White hat SEO is the set of approved search engine optimization tactics and techniques designed to improve a website’s ranking on a search engine results page. It focuses on a human audience opposed to search engines and it strictly follows search engine rules and terms of services.
Why Link Building?
Link building is the important part of SEO strategy. Search engines now value quality over quantity. Acquiring links from a genuine and relevant website are votes of confidence and trust for your website and Google will reward your website with better ranking. Google has improved its algorithm and now it is very important to use white hat SEO techniques for effective Link building. Google launched the Penguin Update in April 2012. The update is aimed to catch sites which are spamming its search results and violating Google’s terms and conditions by buying links or obtaining them through link networks designed primarily to improve Google rankings.
White Hat SEO Link Building Tips:
Let’s look at some important and effective white hat SEO link building tactics-
Ask for links from Friends and Partners:
This is the easiest way to build some good links for your website. Think about your friends, relatives, customers and partners who have their own site or blog. Make friends and increase your network. Find your influencers and request them to give DoFollow backlink to your site or blog. You can also contact industry experts and ask them to review your product or services. This way you will not only get the backlink but their testimonial or feedback will increase the credibility of your business.
Directory submission is the process of listing your blog or website on various web directories or business directories. You should submit your site under the correct category or subcategory to create the backlinks. There are a number of directory submission list over the Internet, both free and paid. Before submitting your website, it is advisable to check the domain authority and page authority of directory website. DA/PA will help you to ensure that directories are of high quality. The Directory should be fast caching and indexed. There are many online directories which are having spam links and provide no value to your website. Google Penguin will penalize your website if you submit your website to these directories.
Turn Mentions in to Backlinks:
Finding your non-linked brand mentions and turning them in to backlink is another good technique. There are very high chances that people are mentioning your business without linking to it. Use some good Social Listening tools and find all non-linked mentions. Now analyze those mentions and categorized them. There might be testimonials, reviews, suggestions and recommendations. Plan your outreach strategy for each category and convert most relevant mentions in to backlinks.
Find the backlink opportunity from your Competitors:
This is the advance technique to get the backlink for your business. There are many tools available for site audit. You can audit your competitor’s website and can analyze their backlink sources. Semrush is one of the best tools for this purpose. You can enter your competitor list and see the list of backlinks. Filter these result for only DoFollow links and export them in an excel sheet. In next step you can enter your potential keywords and see if your competitors are getting backlinks using those keywords. Now you have all DoFollow and high authority sources of backlinks. Plan your outreach strategy to get backlinks from these sources.
Listing your business in local directories is the way of getting backlinks for small business. Google also provides business listing for free. There are many local directories are available for business listing. TripAdvisor, Google My Business, Bing, Yahoo, Facebook, Yelp, Yellow pages and many more. Search for them and submit your business details. By listing your business, you will get the backlinks and more visibility for your business/site.
Testimonials and reviews show trustworthiness of a brand or product. Many businesses offer a chance to write your experience about their product and services and if you testify their product, they will give back a link to your site or blog. It’s a win-win situation for both. Find high authoritative brands and site and review their product and services and earn some good links for your business.
Guest blogging is one of the effective ways of building links. Actually, it’s more than getting a link. By writing a guest post you build a relationship with other website owners. You will earn appreciation, promotion and a good backlink that will help your website in gaining authority. There are many websites that allow guest posts. Create a list of them. Now reach out to website owners and write them that you are the regular reader of their posts and you also want to contribute as a guess author. Now do some brainstorming on the blog title and write an effective and useful content for them. When you are writing a guest post, make sure you are not promoting your company or yourself. In ‘About the Author’ section you can provide your introduction and website link. Once they publish your post, you can share it with your network.
Social bookmarking is an online service to store, organize and manage bookmarks of web pages for future reference. The web pages we bookmarked at social bookmarking sites are considered as a quality by search engines. It is the easiest way to earn some good links for your website. Find some good social bookmarking sites and submit your website for bookmarking. There are so many high authority and high PR sites are available for social bookmarking. Use them wisely increase DoFollow backlinks for your site.
Start a Blog:
Start your own blog and keep it alive by sharing regular post. Generate good and useful content for your clients and leads. Make your blog social by promoting your content. The content you are sharing should be related to your business, relevant to your audience and well structured. Use more visuals to make it interesting for your audience. Make sure to install social sharing buttons so that your audience can tweet or share content in their network and that’s how you will gain the backlinks and ranking for your website.
Earn Backlinks from Visual Content:
As I mentioned above that writing a relevant and useful blog or guest blog will help you to get backlinks for your site, similarly if you will create useful information in the form of visuals, it will definitely help your website to get good ranking and backlinks. Visual content like infographics, videos, SlideShare presentations and quotes images attracts audience and most likely shared by them in their network. Also other bloggers will reference your visuals in their blog. This way you will get the opportunity to show your expertise in your field. You will get backlinks to your website and also you will generate new leads for your business.
Link building is not one or two day activity. It takes a lot of time and efforts to get actual results. Focus on white hat link building techniques. Plan an effective outreach strategy because this is one of the important components of link building. Do not invest time and money in black hat link building techniques. It’s only give negative results for your website. Do not buy links and do not use unauthorized spam directories for link building. Your website will get a penalty from Google for using these techniques. Create useful content for your users. Build good relationship and grow your network. Build backlinks that are relevant to your business and from high authority sources.
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