An SEO executive is responsible for planning, implementing, and monitoring SEO campaigns for their organization. They work closely with other marketing team members to ensure that SEO strategies are aligned with overall marketing objectives.
The SEO executive / digital marketing executive will also be required to keep up to date with the latest industry trends and developments to make recommendations on improving the SEO of their organization’s website.
They should also have a strong understanding of analytics and be able to use data to drive SEO decision-making.
Who is an SEO Executive & What is he supposed to do?
SEO executive full form is Search Engine, Optimization executive. According to Moz, SEO is the practice of increasing the quantity and quality of traffic to your website through organic results.
The job profile of SEO executives pronounces his work to be including all the tasks that must be undertaken by him to keep the SEO activities of the company proceeding in order.
According to Search Engine Journal, the overall job market has been good, but SEO has been growing over 5X faster.
This proves that SEO offers promising digital marketing career opportunities. Let us now understand who is an SEO executive and what is he supposed to do.
He/she is a human resource in the SEO hierarchy that stands above the trainee or intern. What exactly does he do?
- Conducting on-page and off-page SEO
- Assigning the tasks to the SEO trainees
- Finding keywords with the help of SEO tools
- Completing tasks delegated by the senior personnel
- Closely coordinated with the content department and social media marketing department
- Watching over the activities of the competitors to stand at pace with the competitors.
- An analysis of both the internal and external activities is a part of the basic tasks that must be performed by an SEO executive.
The above-mentioned pointers are some of the many tasks enlisted to be done by the mentioned human resource. However, it is an obvious fact that work profile may vary from one company to the other.
Let us take a look at how companies define SEO Executive job descriptions.
The Job Description of an SEO Executive
SEO Executive Job DescriptionThe samples of the job description of the profile of an SEO specialist job clearly show that there is a relative difference in the tasks expected out of an SEO executive from one company to the other.
There may be many tasks included in the job description and each company may present the job description with its own varied version but the primary task remains to be contributing to the SEO of the company’s website.
They may be assigned 100 tasks and all of them would be contributing to the SEO company’s website, directly or indirectly.
The key tasks job description of an SEO executive are:-
(i) Find the Relevant Keywords
We are well aware of the fact that keywords play an especially important role in the rankings on search engine result pages.
And thus, the task of searching for keywords is one of the key tasks performed by them in an attempt to make the client’s SEM campaign successful or do the same to strengthen the company’s own SEO.
They may find the relevant keywords using the various keyword-finding tools available in the market like the Google keyword planner, SEMrush, keywordtool.io, etc.
The use of these tools calls for the SEO executive to have the knowledge of being able to operate these tools.
(ii) Monitor the Activities of the Competitors
When you are in competition with other companies, it is important that you watch over their actions and activities. The best example of watching over the competitor’s moves is COKE and PEPSI- they work parallel to each other.
Their pricing, quantity sponsorship, ads, everything runs in competition with the other.
A healthy competitive eye is suggested by marketers time and again to keep a trace of what the competitors are up to and if their activities prove to be helpful to them.
The same is the case in the digital world, they are expected to watch over the activities of the competitors and adopt a combination of the best practices.
(iii) Contribute to the Crafting of the SEO Strategy
The SEO executive has a role to play in the making of the SEO strategy.
The SEO specialist needs assistance in the tasks performed by the SEO executive on the base level and thus, active participation on the end of the SEO executive results in a defined on-page and off-page SEO strategy.
Since the SEO executive carries out the everyday SEO of the company’s own website and even looks over the tasks undertaken as a part of the client’s campaign.
(iv) Maintain Performance Reports
One of the most important tasks undertaken by the SEO executive is to employ tools like Google Analytics to measure the performance of the various SEO practices implemented.
Maintenance of the performance report is expected of the SEO executive to have documented records of the results achieved from the SEO practices employed by the search engine optimizers in the company.
(v) Suggest Ways to Optimize the Site by Carrying out Monthly Analysis
When he/she carries out analysis on the intervals like a weekly or monthly basis. The analysis must further lead to changes that must be suggested in order to improve the overall SEO of the client’s website or the company’s own website.
The optimizing audits can be anything from infusing one or more relevant keywords in the already existing blog posts or something as major as editing the creative for the Facebook ad campaign.
(vi) Closely Work with the Content Department to Contribute to the Blog’s Quality
The content writers in the organization definitely know the basics of writing but a quality write-up is not enough to fetch you a good ranking on the search engine result pages. The SEO elements need to be infused into the write-up, in order to optimize it for the search results.
Thus, to do so they must closely work with the content department and provide them with a set of keywords to let the content writers weave the content around it.
Also, in working in accordance with the SEO executive, the content writers in the organization can employ the other SEO attributes as well like the meta description, focus keyword, meta keyword, tags, etc.
He/she will be able to guide the content team with the latest updates and modifications in the industry and help them produce SEO-friendly content.
So, these were some of the many points covered in the job description. Let us move further and take a glance at what is the average salary.
What is the Average SEO Executive Salary?
As we have stated before and are writing it again here, the average salary of a Seo executive may vary from one company to the other and from one individual to the other.
It is known for a fact that when you sit for a job interview, upon selection and final recruitment, the offer made it you the amount in consideration to various factors like the level of the company in terms of revenue, personnel, skills, degree, past work experience, projects undertaken or targets achieved, etc.
All the factors add up to the average SEO salary.
For the profile of an SEO executive the average salary ranges between 15- 25k (minimum) for freshers. It must be noted that this figure may vary with respect to various factors.
The Current Market Status of SEO Executive Jobs Across the Country
The development level of the various cities and towns across India results in different employment levels.
When we talk of the market status for the profile of an SEO executive, we refer to the availability of the jobs in that particular city or town.
(i) SEO Executive Jobs in Kolkata
As per the famous job portal, Naukri.com, the number of jobs for the profile is approximately 140.
(ii) SEO Executive Jobs in Pune
The number of jobs for the same profile in Pune reflects the number 260 on the job portal.
(iii) SEO Executive Jobs in Gurgaon
The screenshot shows a total of 234 jobs for the mentioned profile in Gurgaon on today’s date.
(iv) SEO Executive Jobs in Jaipur
The screenshot shows a total of 84 jobs for the mentioned profile in Jaipur on today’s date.
(v) Overall SEO Executive Jobs in India
The Resume Format
Mere skills do not fetch you a job. The presentation skills have their own fair share of roles to play. A well-presented and information-equipped resume are ideal for attracting the recruiter’s attention and bagging your dream job.
No doubt the SEO skills of an individual have their own importance yet it must not be forgotten that the SEO resume is the first interaction of the candidate with the recruiter before you finally sit for the interview (SEO interview questions and answers).
Let us take a look at the ideal resume format for an SEO Executive:
How to become an SEO Expert?
There is no one specific path to becoming an SEO executive, but most will likely have a background in marketing or web development. It is also important to have strong analytical and research skills, as well as experience with SEO tools and best practices.
Some SEO executives may choose to pursue formal qualifications, such as a bachelor’s degree in marketing or a master’s degree in digital marketing.
However, SEO is an ever-changing field, so it is also important to keep up with the latest trends and developments through SEO conferences, online courses, and other professional development opportunities.
Conclusion
This blog talks about the roles and responsibilities of the SEO executive and talks in detail about the job description of the mentioned profile. and the overall functioning of the day-to-day tasks undertaken by the personnel.
There is extensive emphasis laid on the current market status of this profile and the job availability in the various parts of the nation.
Hope the blog was insightful. You can share your experience in the comments below.
Are you inspired by the opportunity of Search Engine Optimization? Accelerate your career by joining our SEO Certification course.
FAQs-
1. What are the working hours of an SEO executive?
The working hours of SEO executives may vary depending on the organization they work for. However, they typically work during regular business hours and may be required to work additional hours to meet deadlines or to accommodate global team members.
2. What is the difference between SEO and content marketing?
SEO is focused on optimizing website content to rank higher in search engine results pages, while content marketing is a broader strategy that includes SEO but also focuses on creating high-quality content to attract and engage an audience.
3. What is the role of SEO workers in digital marketing?
SEO is a critical part of any digital marketing landscape. As an SEO executive, you will be responsible for planning, implementing, and monitoring SEO campaigns to improve the visibility of your organization’s website.
4. What are the skills of an SEO Manager?
Some of the key SEO executive skills are-
- SEO strategy planning and implementation
- SEO campaign management
- SEO keyword research
- SEO trend analysis
- SEO reporting and analytics
- SEO project management
- SEO copywriting
- SEO technical skills
5. What is an SEO executive qualification?
There is no one specific qualification, but most SEO executives will likely have a background in marketing or web development. It is also important to have strong analytical and research skills, as well as experience with SEO tools and best practices.
6. How to choose an SEO executive course?
There are many such courses available, so it is important to choose one that is relevant to your experience level and needs. If you are new to SEO, then it might be a good idea to choose a course that covers the basics of SEO before moving on to more advanced topics.
7. What does SEO Executive do?
The SEO executive is liable for enhancing the websites of clients to increase web traffic. They focus on keyword research, restricting the repetition of content and building links.
8. What is the minimum salary of an SEO executive?
SEO Executive salary in India ranges between ₹ 1.0 Lakhs to ₹ 3.8 Lakhs with an average annual salary of ₹ 2.0 Lakhs.
9. Is working in SEO a good career?
Yes. SEO is a promising career option as it is among the most trending and sought-after careers in the Digital Marketing field.
10 What skills are needed in SEO?
Here are the top eight skills that are looked for when hiring an SEO executive.
- Critical Thinking.
- Speaking & Writing Ability.
- Technical & Programming Skills.
- Social Skills.
- Analytics Skills.
- Data Skills.
- Drive, Motivation & Adaptability.
- A Sense of Humor.
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