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What is Domain Authority? How does it work?

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What is Domain Authority? How does it work?

What is Domain Authority?

Are you looking for an answer to the same question?

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Keep reading!

Every website owner aims for a good rank on the search engine. How well your website will rank on search engine depends upon a number of factors including Domain Authority.

Since it is related to your website’s ranking, you need to pay extra attention to it. A lot of bloggers actually don’t know about domain authority and its significance.

If you are among those then worry not, here in this article we will be focusing on: What is domain authority and its significance?

People who are actively indulged into digital marketing and  SEO must be aware of Domain Authority.

DA ranges from 1 to 100 and the higher DA score is directly proportional to better ranking in SERPs. 

There were days when Page-rank was the only measure to check the quality of a website but today we have domain and page authority for the same purpose. The domain authority score defines the efficiency of any website. Let us discuss more domain authority;

What is Domain Authority?

It is basically a scale ranging from 1 to 100 (where 1 means the worst and 100 means the best). So basically higher the score higher will be the ranking of your website. This scale was first created by Moz (SaaS Company).

If you are checking your website’s domain authority score it means that you are actually comparing it with a competitive website.

The website whose domain authority score would be more will rank higher than the other one. Now since you have got a clear idea about what is domain authority, it is probably the right time to discuss how to check domain authority?

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How to Check Domain Authority?

Now here raises the question of how you can check your website’s DA, it is pretty simple. There are a few domain authority checkers available on the internet which you can use to check what your domain authority is?

We will recommend you to use Moz’s DA checker.

You can go for the official Moz open site explorer to check your website’s DA.

What is Domain Authority?

Moz Domain Authority Checker

You just type in your domain or sub-domain and you will get the result in no time. You can also go for using MozBar extension if you are using Google Chrome or Firefox browser to check your website’s DA.

You might be confused about what is a good domain authority score? And that is pretty obvious as well. Now in order to know that, we will have to focus more on MozRank and MozTrust.

What is Domain Authority?

MozRank

MozRank

Link profile of a domain is the basis of MozRank. It is measured on a scale of 0 to 10. The number of links pointing to the web page is counted and thus MozRank is calculated.

Here you will have to understand that quantity of the linking page along with their quality also plays an important role in deciding MozRank. More quality linking page is directly proportional to better MozRank.

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MozTrust

Now a lot of people get confused between MozRank and MozTrust as they are also dependent on the links but there is a slight difference. MozTrust basically checks your connections with trusted websites all around the web.

It measures how close you are connected to them. Now this is also measured on a scale of 0 to 10 but there are a number of factors that come to together to influence MozTrust, let us understand them;

(i) One of the most important factors which determine your MozTrust score is the website you are linked to. Make sure that you are always linked to quality websites and not spammy ones as it is only going to degrade your MozTrust score.

(ii) The info of your domain registration also plays a vital role in deciding your MozTrust score.

(iii) The longer you keep your domain unchanged the better will be your MozTrust score. This is as simple as it is; do not change your domain name again and again.

A lot of websites may face this issue that their MozRank is high whereas MozTrust score is low, it occurs because manipulating MozRank is easy.

Improving Domain Authority

What is Domain Authority?

Improve Domain Authority

Website owners and marketers who are aiming to get higher search engine rankings must know that you can improve your search engine ranking by improving your domain authority score.

What is domain authority score in SEO? It might be known to a number of people but most of them are unaware of how to improve their website’s domain authority score?

Let us learn a few factors that may help you in increasing Domain Authority score –

(i) Extending your domain expiry date by a few years

It will help you in enhancing the credibility of your website and eventually help you in getting better DA score. Search engines consider such websites as trusted ones.

(ii) Your backlinks will leave a great impact on your DA score

The more backlinks your website has, the better will be the DA score. Here one of the most crucial things to consider is that these backlinks should come from the quality website. If your backlink is not coming from quality websites then it will affect your DA score adversely.

(iii) Remove backlinks from non-credible websites

If your backlinks come from non-credible websites then it is recommended to remove those bad backlinks. This will eventually help you in getting better credibility and better DA score.

(iv) Get 10 backlinks from diverse quality websites

Another factor related to backlinks focuses on getting backlinks from diverse sources. Get 10 backlinks from diverse quality websites is more effective than 15 backlinks from similar websites.

(v) Internal Linking

It is very important and Wikipedia is one of the best examples for that. You must link your post to at least 2 or 3 other posts of your website. Whenever you post new content on your website make sure to link it with an older post or vice-versa.

(vi) Create high-quality content

What is Domain Authority?

Create high-quality content

Content is one of the most important factors in determining your website’s search engine ranking and DA score. Create high-quality content and becoming an authoritative source in your niche will help you in getting a better DA score. It is better to post a few but high-quality contents in a week than posting one content of low-quality every day.

(vii) Never ignore the importance of SEO

While talking of DA score you can never ignore the importance of SEO. Search Engine Optimization plays a vital role in deciding your website’s search engine ranking. Here we are talking of on-site SEO. Make sure that the contents you post on your website are well optimized for search engine.

You can improve your content optimization in a number of ways like by focusing on your target keywords while creating your content.  You need to focus on meta titles and description of your homepage as this will help a lot in improving your website’s search engine ranking.

Submitting your sitemap file on different search engines will also help you in getting a better DA score.

While using heading tags you should pay attention towards that as this will impact your DA score.

(viii) Focus on the loading speed of your website

What is Domain Authority?

Increase the loading speed of your website

This is one of the most crucial factors that you must emphasize if you are aiming to get better DA score. Gone are those time when loading time was not a factor in deciding search engine ranking of your website. Google considers your website’s loading time while deciding your website’s search engine ranking.

There are a number of websites available on the internet through which you check your website’s existing load time. The recommended load time is less than or equal to 3 seconds hence your target should be on that.

Focus on optimizing your website’s page load time. There are a number of factors that affect your website’s loading speed like hosting providers, image optimization, and so on. Focus on these factors and make your website load faster than ever.

(ix) Social Media Marketing

What is Domain Authority?

Social Media Marketing

Last but not the least social media marketing can influence your website’s DA score as well as search engine ranking. You must ensure that your website’s or brand’s presence is there on social media. If your readers will share your content on their social media pages then it is more beneficial for your website’s search engine ranking.

Now since you are aware of the factors that affect your website’s DA score as well as search engine ranking, it is advisable to work on these as much as you can.

Final Words

Gone are those days when it was extremely easy to get good search engine ranking with minimal efforts. Now since the competition is high you will have to work hard if you want to get better search engine ranking.

There were days when people would fool Google and get better ranking on search engine easily but since Google has improved its algorithms it is really important to work hard on your website if you want to achieve good search engine ranking.

Since the decline of Google Page Rank factor, Domain authority score helps a lot in determining your website’s search engine ranking.

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What is domain authority? This might be a question in the mind of a lot of users, we suggest you go for domain authority score checker and check your website’s domain authority score and if it is low then we suggest you work on the above-mentioned factors.

Improve your website’s DA score and your website’s search engine ranking will automatically improve.

Joining SEO Certification Course can help you learn and master all the practices to improve domain authority like a pro.

Still if you have any confusion about DA, feel free to ask us in the comments below.




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