How to Increase Domain Authority of a Website?

Do you want to know how to increase domain authority?

Then diving deep into this post will not only help you understand key idiosyncrasies of what is domain authority but also provide you top hacks to increase the DA score of your site.

The strength of your website plays a major role in deciding its SEO performance and this strength is calculated by checking the domain authority score which is developed by Moz.

DA score ranges from o to 100 and higher score ensure better chance to rank in SERPs.

Let us clear all your doubts regarding domain authority and know-how to increase the domain authority of your website and secure a better search engine ranking-

What is Domain Authority?

To understand how to increase domain authority, the first thing you need to do is understand what is DA is and why it is considered so important for SEO.

So, before we get to know about ways to increase domain authority, it is important that we are well versed with what is domain authority. You might have heard about this term often from many SEOs and digital marketers if you are into digital marketing.

If we talk in simple words, it basically rates your website on a metric scale of 0-100.

Google’s PageRank was once used to rank a webpage on the basis of its quality and trustworthiness.

It is used to rate the web pages on a scale of 0-10. Higher the ratings, better the search engine ranking. Google has restricted PageRank’s public access hence no such assistance was available to users after that

Moz’s Domain authority is a similar concept and it lets you evaluate your website on the basis of many determinants.

This tool was developed by Moz and it considers many factors before deciding the domain authority score of your website. So, you can use it to check Domain Authority with ease.

Though mainly it focuses on backlinks it doesn’t mean that only quality backlinks will fetch you a good domain authority score.

Okay, you have heard enough of what is domain authority and now you must be thinking why does that even matter?

Why should you even care about your website’s domain authority score? This guide on ‘how to increase domain authority’ will now unravel those tactics for you, so let us understand that as well –

Why Domain Authority Scores Matter?

When you check Domain authority that is score lets you evaluate the performance of your website.

It will let you understand if your website is good enough to rank well on search engines or not.

Check the domain authority score of your website, if it is strong then it is sure that its search engine ranking will be good enough and traffic will also be high on the web pages.

Now since we have understood the concept of domain authority, it is time to know how to increase domain authority in a more detailed fashion?

How to Increase Domain Authority of a Website like an Expert?

Now everybody wants to gain a good domain authority score but not everyone achieves that, why so? Because they miss out on a number of areas that are considered while deciding domain authority score.

Many factors come together to decide your website’s domain authority score but the major credit goes to backlinks on your website.

Here don’t get me wrong; just by getting backlinks you won’t get a good domain authority score rather you will have to work on different areas to achieve that.

You can change your meta tags in minutes but you can’t do the same with your domain authority scores.

How to Increase Domain Authority Score?

There is a simple concept behind improving domain authority score; a powerful website always achieves a good domain authority score.

You need to focus on that. Make your website as good as you can while focusing on linking. In-between all this your website’s SEO should be top-notch.

If we keep it simple and take linking as an only measure then you have to focus on mainly two things in order to get a better domain authority score – removal of bad links and gaining good links.

Since we are talking about how to increase domain authority score from all measures, we will explain to you different tactics (not only linking) to improve your domain authority score.

Below we have mentioned certain measures through which you can increase the domain authority score of your website –

1. Ensure that your SEO is working fine

The first tip to understand how to increase domain authority is ensuring the effectiveness of SEO.

People often don’t get any solution about how to increase domain authority score. Why so? Because they are too focused on a single metric i.e; linking.

You need to understand that SEO plays a major role in deciding your website’s domain authority score. If your website’s SEO is disturbed you won’t get the results according to your expectations.

Firstly strengthen your website’s SEO. There are many metrics that are responsible for deciding the quality of your website’s SEO like; usage of keywords, meta tags, URL, and so on. Optimize everything and then move on to the next step.

2. Enhance your Internal Links

Learning the right way of optimizing internal links will help you learn how to increase the domain authority of a website like an expert.

Now we are talking of links here that majorly affect the domain authority score of your website.

Internal linking is something that is extremely crucial in your overall website’s SEO and this is an area that you can’t ignore. The internal links that are used should be effective in order to enhance the user experience.

You need to make sure that internal linking is always done with keeping relevancy in mind. Natural anchor texts should be used that are helpful to users.

Make sure that you are linking your webpage with higher domain authority to another page with lower domain authority in order to ensure the betterment of all.

These tactics will enhance your internal linking and help you in getting a better domain authority score.

3. Create Awesome Content 

According to many digital marketing experts and most content creators, it is actually your content that plays a major role in deciding your website’s search engine ranking along with website traffic and conversions.

In addition, to learn how to increase domain authority, you should also learn to create the most engaging content.

As we say that backlinks are extremely crucial for improving your website’s domain authority score, you need to create impeccable content which is worthy enough to get tons of quality backlinks.

Unless and until you have got good content why would any quality source link it to their website?

You need to keep your audience in mind while creating your content. Make sure that you are consistent during this process; you need to create and publish quality content on a regular basis.

There should be no grammatical errors and the selection of words should be good at the same time. Make it information-rich so that it can be helpful for your audiences.

Following these methods, you can create content that is worthy enough to get quality backlinks and this will enhance your domain authority score.

4. Gain High-Quality Links 

Now, this is extremely crucial if you are aiming to improve your website’s domain authority score.  You need to focus on gaining as many high-quality links as you can.

Undoubtedly an awesome content is necessary for a strong SEO but quality linking is equally important if you want to improve your website’s SEO performance.

Make sure that your business is listed among the directories like Google My Business, Better Business Bureau, and so on.

If you want to get exposure then you will have to publish content regularly on top sites as which allows guest posting. This will help you in attracting external traffic and you will definitely gain quality backlinks.

You need to find broken links on different websites and request them to replace those links with yours.

While going for this you need to make sure that your website’s content is equal or better than the previous website’s content because then only your link gaining chances will be high.

Using effective SEO techniques to gain high-quality backlinks will help you learn how to increase the domain authority of the website with the utmost ease.

5. Removal of Bad Links

People often research how to increase the domain authority of their website and just go on including good backlinks forgetting about bad links. Eventually, they do not witness considerable growth in their website’s DA score.

It is extremely crucial to remove bad links while you are adding quality links. Spammy and damaged links on your website are nowhere going to help your website in gaining a better domain authority score.

In order to detect these faulty links, you need to conduct a regular audit of your website. Do not let go of a single chance that is capable of harming your website’s DA score.

You can do this audit with the help of tools like; Google Search Console, Ahrefs, and so on. Sort out the links which seem spammy and unnatural.

Links that are in a foreign language must be removed. If there is any link with suspicious anchor text and links with no relevancy, then you must remove these links as they are only going to affect your website’s DA score adversely.

So by following these measures, you can increase the domain authority score of your website.

6. Post only original and relevant content

Posting original and good quality content on your website is the first step to improve the SEO of your site.

The ranking which is carried by Google first sees that the material is of good quality and is not a duplicate of any other material.

Wondering why the original content is needed? The original contents are the ones that help to increase the traffic for your digital marketing agencies in India as well as help in improving the authority.

7. Include Keywords

Keywords are the ones that help you to make your content visible to other users.

To make good content, you need to identify as well as target the keyword phrase so that it will be easy for the reader to find the content easily.

Try to write the same keywords in the material a few more times so that you can get a better response for this.

To put the same in a significant way with the right phrase in your content, you can do it by going for a digital marketing company in India.

8. Use Metadata

If you have a website, then you can see pages are said to have got a space between the head tags.

In this space, you need to insert the metadata and all the required information about the contents. There are three types of metadata.

The first one is Title Metadata in which you need to give details in the page titles as the headline for search engine results. The second one is description metadata, in which you need to include the textual data, which will be shown by the browser on the return result.

The next is Keyword metadata, which is not so popular, but if you include it, it helps in improving the rankings. Thus, having knowledge of meta tags SEO is an additional benefit.

9. Go for a Link-Worthy website

When you are posting your content, then you need to make sure that that the material got relevant links within them.

With inclusion with this type of connection, it will help you in improving your search engine rankings.

You can get a tremendous link-worthy site for your content that can be interlinked with other top websites but to apply it in a better way, and you need to get to Digital Marketing agency India.

They can help you to link and improve things in an excellent manner. For those who want to have some links which are provided from different domains on the internet, there are different factors that can be used. The quality of the content is something that we have already established.

If there is quality in the content that you are posting then there is no doubt that people would want to share it all over. This way you can add in the links from the different websites and ask people to come back to your website to know more. This is one of the best ways to increase domain authority.

10. Use of Alt Tags

Wondering what the need for this is?

Then you must know that with all this, they help you in a significant way by describing the visual and other video media, or you can say Alternative text descriptions.

With the inclusion of these tags in your content, you can see that this allow the search engines to locate your site among millions of page quickly.

The part is said to be crucial as well as meant for especially to use text-only browsers or even in screen readers.

11) Choose A Proper Domain Name

One of the first things to do when you are starting out as a beginner is to make sure that you have a proper domain name that is in relevance to the website that you have.

For example, a website that provides SEO plugins can have the word SEO in the domain name because this helps in increasing the meaning of the brand.

12) Optimization of Content

There is simply not a single speck of doubt about the fact that content is something that is very important for the search engine results.

Hence, the domain authority will be directly affected by it.

So, you need to make sure that you optimize every single thing that is present on the website and that will include the tags, titles, and content as well.

Apart from that, another thing that you can do is make sure that your content is a bit appealing in the best way and contains lots of figures to make it more interesting for the people.

Final Words

So this was all about how to increase the domain authority of the website. Domain authority is extremely important if you are focusing on improving your website’s SEO strength.

Gaining a good DA score is not easy. It requires consistent effort and a lot of patience.

Sometimes you might not see an improvement quickly, in that case, you need to take a pause and be patient enough, you will definitely see an improvement if you have worked positively on all metrics that define a good domain authority score.

Hope this was helpful enough for improving your website’s domain authority score. If you have got any query then let us know in the comment section below.

Make sure that you follow each and every single one of the tips in order to have the best results when it comes to increasing the domain authority.

Want to learn the right ways to check Domain Authority? Joining our SEO Certification Course will help you with this.