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How to Increase Domain Authority of a Website?

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How to Increase Domain Authority of a Website?

Do you want to know how to increase domain authority?

Then diving deep into this post will not only help you understand key idiosyncrasies of what is domain authority but also provide you top hacks to increase DA score of your site.

The strength of your website plays a major role in deciding its SEO performance and this strength is calculated by checking the domain authority score which is developed by Moz.

DA score ranges from o to 100 and higher score ensure better chance to rank in SERPs.

Let us clear all your doubts regarding domain authority and know how to increase domain authority of your website and secure a better search engine ranking-

What is Domain Authority?

To understand how to increase domain authority, the first thing you need to do is understand what is DA is and why it is considered so important for SEO.

So, before we get to know about ways to increase domain authority, it is important that we are well versed with what is domain authority. You might have heard about this term often from many SEOs and digital marketers if you are into digital marketing.

If we talk in simple words, it basically rates your website on a metric scale of 0-100.

Google’s PageRank was once used to rank a webpage on the basis of its quality and trustworthiness.

It used to rate the webpages on a scale of 0-10. Higher the ratings, better the search engine ranking. Google has restricted PageRank’s public access hence no such assistance was available to users after that

Moz’s Domain authority is a similar concept and it lets you evaluate your website on the basis of many determinants.

This tool was developed by Moz and it considers many factors before deciding the domain authority score of your website. So, you can use it to check Domain Authority with ease.

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Though mainly it focuses on backlinks it doesn’t mean that only quality backlinks will fetch you good domain authority score.

Okay, you have heard enough of what is domain authority and now you must be thinking why does that even matter?

Why should you even care about your website’s domain authority score? This guide on ‘how to increase domain authority’ will now unravel those tactics for you, so let us understand that as well –

Why Domain Authority Scores Matter?

Image result for domain authority

What is Domain Authority

When you check Domain authority that is score lets you evaluate the performance of your website.

It will let you understand if your website is good enough to rank well on search engine or not.

Check domain authority score of your website, if it is strong then it is sure that its search engine ranking will be good enough and traffic will also be high on the web pages.

Now since we have understood the concept of domain authority, it is the time to know how to increase domain authority in a more detailed fashion?

How to Increase Domain Authority of a Website like an Expert?

Now everybody wants to gain a good domain authority score but not everyone achieves that, why so? Because they miss out on a number of areas which are considered while deciding domain authority score.

Many factors come together to decide your website’s domain authority score but the major credit goes to backlinks on your website.

Here don’t get me wrong; just by getting backlinks you won’t get a good domain authority score rather you will have to work on different areas to achieve that.

You can change your meta tags in minutes but you can’t do the same with your domain authority scores.

How to Increase Domain Authority Score?

How to improve domain authority?

Increase Domain Authority

There is a simple concept behind improving domain authority score; a powerful website always achieves a good domain authority score.

You need to focus on that. Make your website as good as you can while focusing on linking. In-between all this your website’s SEO should be of top notch.

If we keep it simple and take linking as an only measure then you have to focus on mainly two things in order to get better domain authority score – removal of bad links and gaining good links.

Since we are talking about how to increase domain authority score from all measures, we will explain you different tactics (not only linking) to improve your domain authority score.

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Below we have mentioned certain measures through which you can increase the domain authority score of your website –

1. Ensure that your SEO is working fine

The first tip to understand how to increase domain authority is ensuring the effectiveness of SEO.

People often don’t get any solution about how to increase domain authority score. Why so? Because they are too focused on a single metric i.e; linking.

You need to understand that SEO plays a major role in deciding your website’s domain authority score. If your website’s SEO is disturbed you won’t get the results according to your expectations.

Firstly strengthen your website’s SEO. There are many metrics which are responsible for deciding the quality of your website’s SEO like; usage of keywords, meta tags, URL and so on. Optimize everything and then move on to the next step.

2. Enhance your Internal Links

Learning the right way of optimizing internal links will help you learn how to increase domain authority of website like an expert.

Now we are talking of links here which majorly affects the domain authority score of your website.

Internal linking is something which is extremely crucial in your overall website’s SEO and this is an area which you can’t ignore. The internal links that are used should be effective in order to enhance user experience.

Image result for Internal Links

Internal Linking

You need to make sure that internal linking is always done with keeping relevancy in mind. Natural anchor texts should be used that are helpful to users.

Make sure that you are linking your webpage with higher domain authority to another page with lower domain authority in order to ensure the betterment of all.

These tactics will enhance your internal linking and help you in getting a better domain authority score.

3. Create Awesome Content 

According to many digital marketing experts and most of the content creators, it is actually your content which plays a major role in deciding your website’s search engine ranking along with website traffic and conversions.

In addition, to learn how to increase domain authority, you should also learn to create the most engaging content.

As we say that backlinks are extremely crucial for improving your website’s domain authority score, you need to create an impeccable content which is worthy enough to get tons of quality backlinks.

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Unless and until you have got a good content why would any quality source link it to their website?

You need to keep your audience in mind while creating your content. Make sure that you are consistent during this process; you need to create and publish quality content on a regular basis.

There should be no grammatical errors and selection of words should be good at the same time. Make it information-rich so that it can be helpful for your audiences.

Following these methods, you can create a content which is worthy enough to get quality backlinks and this will enhance your domain authority score.

4. Gain High-Quality Links 

High-Quality Backlinks

High-Quality Backlinks

Now, this is extremely crucial if you are aiming to improve your website’s domain authority score.  You need to focus on gaining as many high-quality links as you can.

Undoubtedly an awesome content is necessary for a strong SEO but quality-linking is equally important if you want to improve your website’s SEO performance.

Make sure that your business is listed among the directories like Google My Business, Better Business Bureau and so on.

If you want to get exposure then you will have to publish content regularly on top sites as which allows guest posting. This will help you in attracting external traffic and you will definitely gain quality backlinks.

You need to find broken links on different websites and request them to replace those links with yours.

While going for this you need to make sure that your website’s content is equal or better than previous website’s content because then only your link gaining chances will be high.

Using effective techniques to gain high-quality backlinks will help you learn how to increase the domain authority of the website with the utmost ease.

5. Removal of Bad Links

Remove Bad Links

Remove Bad Links

People often research how to increase the domain authority of their website and just go on including good backlinks forgetting about bad links. Eventually, they do not witness considerable growth in their website’s DA score.

It is extremely crucial to remove bad links while you are adding quality links. Spammy and damaged links on your website are nowhere going to help your website in gaining a better domain authority score.

In order to detect these faulty links, you need to conduct a regular audit of your website. Do not let go of a single chance that is capable of harming your website’s DA score.

You can do this audit by the help of tools like; Google Search Console, Ahrefs and so on. Sort out the links which seem spammy and unnatural.

Links which are in a foreign language must be removed. If there is any link with suspicious anchor text and links with no relevancy, then you must remove these links as they are only going to affect your website’s DA score adversely.

So by following these measures, you can increase the domain authority score of your website.

Final Words

So this was all about how to increase the domain authority of the website. Domain authority is extremely important if you are focusing on improving your website’s SEO strength.

Gaining a good DA score is not easy. It requires a consistent effort and a lot of patience.

Sometimes you might not see an improvement quickly, in that case, you need to take a pause and be patient enough, you will definitely see an improvement if you have worked positively on all metrics that define a good domain authority score.

Hope this was helpful enough for improving your website’s domain authority score. If you have got any query then let us know in the comment section below.

Want to learn the right ways to check Domain Authority? Joining our SEO Course will help you with this.


Strategic Planning, Analyzing Markets, Identifying Opportunities and Targeted Brand Campaigns are his forte. As a Search Marketing & Advertising Expert, Ankit shares his expertize through Digital Marketing Blogs that not only help professionals dig deep into Search Engines but also guide them learn best practices of Digital Marketing & Search Advertising in a nutshell. He is also involved in Media Planning and Public Relations.



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