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How to Get Google Analytics Jobs in India

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While checking feedback for my GAIQ-exam-post the other day, I got an email about How to get Google Analytics Jobs.

It did not surprise us. This is quite a common question that my team and I get almost every-single-day, and we understand the reason, which is-

With the booming omnipresence of Digital India, Google Analytics Jobs are essentially a recession-proof job, and I see it gaining more and more prevalence in next xx number of years.

Good Google Analysts will continue to be in high demand, but to get high earning Google Analytics Jobs; you need to be sharp as a tack.

Below given five tips will help you understand how to be that-

5 Tips to get Best Google Analytics Jobs

1. Understand the Google Analytics Landscape

When searching for Google Analytics Jobs, the first thing you need to pay heed upon is; accurate understanding of Google Analytics Landscape. You need to be very clear about what is an analytics job, how it is different to big data jobs or business intelligence jobs, etc.

Actually, in the world of Analytics, so many over-hyped and over-used terms create great confusion. You need to be very clear that Big Data and Analytics are not synonyms, and in the same very manner, business intelligence and analytics are two different processes that deal with different tools and serve different purposes-

Business Intelligence

When you interact with a system, for example, you checkout groceries from your local supermarket, the process revolves around production, collection, cleaning and storing of data via different data solutions such as Teradata, Hadoop or Oracle. Once this process completes, the Data is then accessed via reports. The Business Intelligence incorporates all the components of this operation, from the collection of data to the accessing of data.

Google Analytics

The data that is delivered by Business Intelligence is processed under Analytics for generating insights to drive decisions, take actions, measure performance, and eventually gauge ROI. Google Analytics is used for converting the accessed data into insights. According to Google-

“Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.”

Big Data

Big Data incorporates volumes, variety, and velocity of Data that create storage and visualization issues, which need to be managed by Business Intelligence. Thus, Big Data issues come under business intelligence and it should be excluded from the Google Analytics Jobs Tips.

Now, I think all your confusion about big data, business intelligence, and Google Analytics would have cleared, so let us understand what the available Google Analytics Jobs are for you-

2. Know Best-Suited Google Analytics Jobs for you

Google Analytics Jobs

Google Analytics Jobs

 

Once you are aware of the Google Analytics Landscape, and consider it as your area of interest, next thing to ponder upon is understanding what kind of Google Analytics Jobs would be best for you. You can easily get an idea about the Google Analytics Jobs by typing “Analyst”, “data scientist” or “Analytics” in job forums such as LinkedIn, Naurkri.com, etc.

Three different categories of Google Analytics Jobs are-

Data Analyst

If you are professional with a BI/Data and have experience in the data structure, data architecture, Information Management, etc. then going for Data Analyst Google Analytics Jobs would be the best option for you.

Business Analytics Professional

In case you have a business background such as project managers, product managers, and business administration then you should consider Business Analytics jobs.

Predictive Analytics Professional

If you are interested and have experience in statistics, Computer Science or algorithms, operations research then Predictive Analytics Jobs is the best fit for you.

Google Analytics Jobs

Three different categories of Google Analytics Jobs

Each of these three categories needs different analytics skill sets, plus, related job positions might also need additional skills specific to the particular industry.

When you browse through available Google Analytics Jobs, you should pay proper heed to the particular requirements of the position. You should comprehend what skills and tools are required for that job, and then as per your background and interest, you can shortlist Google Analytics Jobs that are appropriate for you.

3. Know Google Analytics Job Salary in India

According to Glassdoor, Google Analytics Job Salary ranges from ₹3,72,400-₹23,59,952. Below given is 3 Google Analyst salary report(s) provided by employees of respective companies-

Google Analytics Jobs

Google Analyst salary report(s)

Google Analytics Jobs salary varies as per your skill sets as well. Below given is the Google Analytics Salary by jobs-

Google Analytics Jobs

Google Analytics Salary by Jobs

Google Analytics Salary in India also varies as per the city you are planning to work. See below personalized Google Analytics Jobs Salary report for Delhi location-

google Analytics Jobs

Google Analytics Jobs Salary report for Delhi location

4. Know Google Analytics Job Interview Questions

When you go for a Google Analytics Job Interview then it is highly advisable for you to have an idea of what your Google Analytics Interview Questions could be. I have enlisted 20 frequently asked interview questions for Google Analytics Jobs, so let us go through them-

  1. What is Google Analytics?
  2. What are the Google Analytics Goals?
  3. What is meant by conversions and how will you track conversions through GA?
  4. What is meant by KPI in Analytics?
  5. Which is more important – Bounce Rate or Exit Rate
  6. Would I be able to track my Google AdSense Campaigns with Google Analytics?
  7. What is implied by Conversions and in what manner will you track conversions through GA?
  8. How can you track and enhance e-commerce sales via Google Analytics?
  9. What is Acquisition report in Google Analytics?
  10. How many types of custom Reports are there in Google Analytics?
  11. Define Cohort in Google Analytics?
  12. How can you identify the keywords that are sending paid traffic to your site?
  13. How can you identify where your site visitors are clicking the most?
  14. How can I track user engagement on websites that prefer using Flash or AJAX and are located on one HTML page?
  15. What are the three elements of Event Tracking?
  16. How can you identify the most popular pages of your site in Google Analytics?
  17. What is the difference between Clicks and Visits?
  18. Name the different types of product linking in Google Analytics?
  19. What is the formula of ROI?
  20. What are the top channels Google Analytics uses to track your traffic sources?

You can find the answers to these Google Analytics Interview Questions here.

5. Prepare for Google Analytics Certification Exam & get Certified

Google Analytics Jobs

Google Analytics Certification

The best Google Analytics Jobs are only for Google Analytics Certified professionals and that is why you should prepare and pass Google Analytics Certification Exam and get certified.

With its GAIQ (Google Analytics Individual Qualification) exam, Google tests your dexterousness in using Google Analytics.

By clearing GAIQ exam, you will be eligible to get a certificate from Google.

However, you need to get at least 80% marks in your GAIQ exam for passing it.

Two ways to prepare for Google Analytics Certification Exam are-

Google Academy Courses

Google Analytics Jobs

Google Academy Courses

You can join Google Academy Courses and can directly take Analytics lessons from Google experts via Google Analytics learning community. Some of the notable Google Academy courses are-

  • Digital Analytics Fundamentals
  • Google Tag Manager Fundamentals
  • Mobile App Analytics Fundamentals
  • Google Analytics Platform Principles
  • Ecommerce Analytics: From Data to Decisions

Different resources that will help you prepare for Google Analytics Certification Exam are-

  • Google Analytics YouTube Channel
  • Google Analytics Blog
  • Google Analytics G+ Community
  • Google Analytics Demo Account
  • Google Analytics Help Centre
Google Analytics Jobs

Justin Cutroni

Google Analytics Academy helps you learn from the likes of Justin Cutroni, who is Digital Analytics Industry’s Most Influential Contributor and publisher of blog ‘Analytics Talk’.

Other Online Training Courses

To be a master of Google Analytics and pass Google Analytics Certification Exam in the first attempt, you can enroll yourself in Google Analytics Training workshops. Top Digital Marketing Training Company in Asia designs well-customized and interactive training programs that will prep you make a successful Google Analytics career in India.

Online training not only helps you prepare for GAIQ exam but also guides you how to crack interviews of some of the industry best Google Analytics Jobs. Notable features of Google Analytics online training are-

  • Live Instructor-led Sessions along with Research-Based Internship and Hands-on Projects and Assignments
  • Lifetime access to Latest Content (Presentations & Videos), plus, Placement Assistance for Freshers & Digital Marketing Experts
  • 24X7 Trainer’s Support on Discussion Forum along Govt. of India Certification

Topics Important for Google Analytics Certification Exam

  • Campaign Tracking & AdWords Integration
  • Event Tracking & Virtual Page Views
  • Internal Site Search, Motion Charts, and Custom Reports
  • Domains & Subdomains, E-commerce Tracking, and Regular Expressions
  • Cookies, Advanced Segments, Filters, Funnels
  • Goals, AdWords, Traffic Sources, Interpreting Reports
  • Tracking Code, Interface Navigation, Accounts & Profiles, etc.

Bonus Tip!

As you are now one step closer to land your dream Google Analytics Job, I thought to wrap this post with a bonus tip i.e. list of 10 must have Google Analytics Tools- That will help you be 100% ready for your Google Analytics Jobs Interview. So, let us unfold the list-

10 Must Have Google Analytics Tools

  1. Tag Assistant (Chrome extension)
  2. GA Debugger
  3. Analytics Pros DataLayer Inspector
  4. Regular Expression (regex) Helpers
  5. Tag Manager Injector
  6. Annotations Manager (Firefox addon)
  7. Confidence Checker (Bookmarklet– all programs)
  8. Google Analytics URL Builder
  9. Google Analytics Table Booster
  10. Real-Time Reporting

You can know about these tools in detail here.

On the concluding note, I hope this post would have empowered you with Analytics Learning, helped you understand the scope of Google Analytics Jobs and encouraged you to be a certified Google Analytics Expert.

If you want to be a master in Google Analytics, I would suggest you to enroll in our Web Analytics Training.

What kinds of Google Analytics Jobs you are looking for- Tell me in comments.

Engineer by Education, Marketing Influencer by Profession, and Creative Writer by Passion- Shivendra is involved in Branding, Advertising & Consulting in the domain of Digital Marketing over the years. He relies upon his Digital Marketing learnings and uses the creative DNA for composing blogs that have the applied zeal to engage, entertain and inspire the readers- to Connect- Convince- Convert their target audiences via different digital media channels.

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