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Learn How SEO Works in 5 Simple Steps

Learn how seo works

Knowing how SEO works is among the ideal ways that aid you earn web traffic directed and redirected to your website in a conversion-oriented manner.

At whatever point somebody needs to discover any information about anything from the Internet, it’s simply a question of placing the keywords in a web search to get the rundown of sites that contain data about the coveted topic. The vast majority for the most part visit the top search outcomes that they get from their search engines in light of the fact that those are typically the most significant to the asked term that incorporates the coveted information- SEO aids businesses to rank high in the search results for keywords, searched by their target audiences.

However, while optimizing a site, a novice SEO marketer can be appalled because of the amount of information available online-

The universe of SEO is brimming with a variety of various search engines like Google, Bing, Yahoo, etc. Along with them, there are so many firms, experts, assessments, forums, and so on. Google prescribes one thing, then Bing recommends something else, additionally, there are SERPS, algorithm updates, search marketing, organic ranks, backlinks, penalties, and I may imagine the sky is the limit from there…- That is why it can get overpowering to comprehend how SEO works exactly and how to learn SEO that can ensure expected results!

Here at Digital Vidya, we incorporate well-updated strategies to let search professionals learn and know how SEO works in the most comprehensive yet easiest possible manner.

And that is why, today, I thought to give you a glimpse of some of the most powerful techniques you can do to begin your site’s SEO on the correct foot in 5 Simple Steps. So, let us learn SEO step-by-step:

But first of all let us understand what is SEO-

What is Search Engine Optimization (SEO)?

Search Engine Optimization, or “SEO” for short, is a technique that can be used on a website to improve site visibility amongst search engines. It is a means of increasing the quantity and quality of traffic to a site from search engines, ideally resulting in increased revenue.

There are many different factors that contribute to good SEO, and it can be a complex and time-consuming process to get it right. However, the effort is often worth it, as SEO can be a very effective way to drive traffic and increase sales.

Here’s a brief overview of how SEO works:

  1. Search engines use algorithms to crawl the web and index websites.
  2. When someone enters a query into a search engine, it uses its algorithms to match the query with relevant websites.
  3. The search engine then ranks the websites according to a number of factors, such as the quality of the content, the relevance of the keywords, and the popularity of the site.
  4. The search engine then displays the results to the user, with the most relevant and popular websites appearing first.
  5. If a website is well-optimized, it will appear higher in the search results and get more traffic.

SEO is constantly evolving, as search engines regularly update their algorithms in order to provide the best results for users. As a result, it’s important to keep up-to-date with the latest SEO trends and techniques. However, some basic principles of SEO remain constant, such as the importance of keyword research and creating high-quality content.

Differences between paid and organic search results

When a user enters a query into a search engine, they will usually see two types of results: paid and organic.

Paid results are the listings that appear at the top of the page, marked as “Sponsored” or “Ad.” These results are generated by businesses that have paid the search engine to appear in these positions.

Organic results are the listings that appear below the paid results. These are the websites that the search engine has deemed most relevant to the user’s query.

SEO is all about improving your website’s organic rankings in order to get more traffic from search engines. While paid advertising can be effective, it is often more expensive than organic traffic and can’t guarantee long-term results.

Why SEO is an important part of any online marketing strategy

SEO should be a key part of any online marketing strategy. It is one of the most effective ways to drive traffic to your website and can result in increased sales and brand awareness.

When done correctly, SEO can have a significant impact on your business. However, it’s important to remember that SEO is a long-term strategy and results typically take time to achieve.

If you’re looking for immediate results, paid advertising may be a better option. However, if you’re interested in building a sustainable online business, then SEO should be a key part of your marketing efforts.

SEO can be a complex and time-consuming process, but it is often worth the effort. By following the basic principles of SEO, you can improve your website’s visibility and attract more visitors from search engines.

Pillars of SEO

Technical optimization:

This pillar focuses on improving the technical aspects of your website to make it more accessible to search engines. This includes things like ensuring your website is properly coded and using the right keyword density.

On-page optimization:

This pillar focuses on optimizing your website’s content and structure to make it more relevant to search engines. This includes things like optimizing your title tags and meta descriptions.

Off-page optimization:

This pillar focuses on building links to your website from other websites. This can be done through things like guest blogging or social media.

SEO is a complex topic, but by focusing on the three pillars of SEO, you can improve your website’s visibility and attract more visitors from search engines.

How do search engines actually work?

Crawling:

The first step in how search engines work is crawling. This is when search engine bots (also known as spiders) visit websites and collect information about their content. They then store this information in a giant database called the index.

Indexing:

Once a website has been crawled, the next step is indexing. This is when the information that was collected during the crawling process is sorted and organized. This helps search engines find relevant websites when users enter queries.

Ranking:

The final step in how search engines work is ranking. This is when search engines use the information they have collected and indexed to determine which websites are most relevant to a user’s query. The websites that are deemed most relevant are then displayed in the search engine results pages (SERPs).

By understanding how search engines work, you can optimize your website to attract more visitors from them.

How to get started with SEO

  1. The first step is to understand what your website’s goals are and what you want to achieve with SEO. Once you know this, you can start researching keywords that are relevant to your business.
  2. Once you have a list of relevant keywords, you can start optimizing your website for them. This includes things like adding them to your title tags and meta descriptions.
  3. The next step is to build links to your website from other websites. This can be done through guest blogging or social media.
  4. Finally, you need to track your progress and make sure that your SEO efforts are actually paying off. You can do this by tracking your website’s traffic and the position of your keywords in the search engine results pages.

Let us now go through the 5 key steps of SEO-

5 Steps to Know How SEO Works

Here are the following steps that will help you to know how the search engine works.

1. Know the On-Site Search Engine Optimization Elements

On-site optimization is probably the most imperative component of how SEO Works on your website. You may have found experts who talk a considerable measure about link building (which I will discuss later), yet link building without befitting on-Site Search Engine Optimization, will not be as compelling. Let us delve into the minimum on-site SEO components you ought to put on each of your site’s main pages, including home page, landing pages, etc.

On-Site SEO Elements to know How SEO Works

a. Role of Title Tag- The title tag updates search engines what truly matters to the page. It ought to be 70 characters or less and incorporate your business or brand name and related keywords that identify with that particular page as it were. This tag is put between the <HEAD> </HEAD> labels close to the top point of the HTML code for a particular page.

Seo title tag
Seo title tag

b. Role of Meta Description– The Meta description of your site gives search engines somewhat more knowledge into what truly matters to your page. There may still be a civil argument about whether Meta description can help with keyword rankings. In any case, you need to compose your Meta description in view of your target audiences that incorporates the page’s fundamental keywords, as this would be shown in search results of search engines.

Title Tag and Meta Description in Search Results

Seo title & meta description
Seo title and meta description

The above picture indicates how search results have a title tag and a Meta description appears in Google search results. To know what is Search Engine Optimization, how SEO works, and how a search engine works, it is important to know right use of title tag and Meta description. You can see that the keywords looked at by a client (for this situation, the keyword was SEO) are emboldened by Google in both the title tag and the Meta description. This is the reason you need to utilize your business or brand name and keywords in both the title and Meta description – it helps your query items emerge to the searcher when they are seeking those terms.

c. Role of WordPress use- On the off chance that you utilize WordPress, it is going to be more helpful. Including title labels and Meta descriptions to your pages is simple in WP by utilizing free plugins such as All in One SEO, SEO by Yoast, Scribe SEO, and Platinum SEO.

Along with title tags and the Meta descriptions, which are the most essential SEO components, there are some others as well. If you wish to know what is SEO and how it works – make sure to comprehend and fuse the below given on-site elements as well into your site’s page content for effective search engine optimization-

Some other on Site Elements to understand how SEO works

a. Role of Header Tags – Generally, an SEO-friendly blog entry uses three distinct levels of HTML header labels that help break the content into different sections and additionally let search engines find out about what really matters to each segment of content.

The <H1></H1> labels encompass the post title – there ought to just be one arrangement of <H1></H1> tags              for each page.

The <H2></H2> and <H3></H3> tags encompass subheadings on the page – there can be numerous occasions         of both. Utilizing header labels helps both site visitors and web search engines separate your content.

b. Role of Internal Links – Internal link building is not only the opposite of external links. You can influence web crawlers to take in more about your site by internally connecting to different pages on your site, via links within your own content.

c. Role of Emboldened Text – You would prefer not to get excessively insane with this one, however, at times bolding a choice of content to stand out enough to be noticed can likewise help search engines recognize other imperative data and keywords-related data in the content of a particular page.

d. Role of Image Name and ALT Tags – If you utilize pictures on your site, you ought to consider befitting keywords for both the picture name and the alt tag. This aids search engines discover great pictures for their image-search for any specific keywords.

Basic “How SEO Works” rule of on-Site Optimization

Before we begin, one thing you need to remember when utilizing any of the aforestated SEO components is, not to try too hard and overdo them.

You may be enticed to push a lot of keywords onto your pages, but that is not the correct way how SEO works. Even, Google has unleashed a penalty, which targets sites that have an excessive number of keywords stuffed onto one page. So concerning keyword use, keep it basic – consider up to five keywords for each page on your site and then optimize your site for them.

In case you do not know what keywords to utilize, try to get some preparatory thoughts on Google’s AdWords Keyword Tool to get some best suggestions about right keywords.

2. Learn Off-Site Search Engine Optimization (otherwise known as Link Building)

Off - page seo
Off page seo

Link Building is presumably a standout amongst the most discussed SEO topics covered in “How SEO Works” Guides. The fundamental objective of third-party referencing is to get different sites to link to yours to increase traffic and search ranking.

In the event that you consider positioning at the top results of SERPs as your SEO challenge, then link building is like votes, saying your site should be positioned at top spots. Having befitting links with Keyword Anchor text will help you rank particularly for the keywords that are connected via link building.

So how would you get links? There are parts and heaps of approaches to do it rightly – some great, and some not all that great. In the event that you read enough about external link building, you will hear eventually around three sorts of link building systems-

a. Organic Links – These are the natural links that you do not need to request, and that is why they are the best kind of links. Particularly in the event that you can get them on sites with high authority scores, they would be more effective.

b. Whitehat Links – This essentially remains for Quality Link Building Services that you ought to make progress toward.

c. Blackhat Links – These are the spammy links, which are of low quality and the kind you ought to stay away from.

Most of the sites experience considerable difficulties generating enough natural links to increase their rankings in search engines. This may be possible without having proper information about the working of search engines. This is the reason off-site optimization is such a well-known administration. Nevertheless, you can begin your off-site optimization by paying heed to following practices & know the working of search engines.

  • Try to submit infographics on various infographic submitting sites or guest blog entries to prominent online journals and popular blogs in your industry. By and large, you will get a link related to your site in top or bottom of your post. You may also create local search profiles and online networking profiles on different social media channels. While the external links do not generally number towards search rankings in SERPs, they can pull in clicks, which will produce more traffic to your site.
  • Try to ask related organizations/businesses/entrepreneurs to check whether they will like to link to you. A decent approach to do this is to check whether the organizations you work with, have link pages on their site for accomplices, sellers, vendors, partners and so forth. This is how SEO works more effectively by using result-oriented link building.
  • You can also submit your site to pertinent industry directories or, you can purchase advertising. For instance, anybody in the Digital Marketing Training could get listings with a link back to their site on Digital Marketing Course, Digital Marketing Career, and other comparable sites. Try to avoid low-quality directories that have nothing to do with your industry. You should also avoid a site that connects to shady sites in the pharmaceutical, adult or casino businesses.
  • Creating content that is Link-Worthy is another way how SEO works in a link-oriented fashion. Infographics are an extraordinary illustration – you can make an excellent image highlighting imperative data and enable others to utilize the infographic on their site in return for linking back to your site as a credit.
  • For more information about correct link-building practices, don’t miss our post on Techniques for Link Building

3. Content is Important for both- Site Visitors & Search Engines

How to write seo content
How to write seo content
  • In the event that you stay aware of the most recent internet marketing news, then you’d have likely learned a lot about content marketing and the importance of highly engaging content. Having interactive, unique, and engaging content is extraordinary for both your site guests and search engines.
  • The more effective, informative, and interesting content you have, the more probable that your guests will stick around on your site. Furthermore, it influences the working of the search engine to put a greater number of your site’s pages in their search indexes.
  • The best way to satisfy both visitors and search engines is to have quality content on your site. Different kinds of quality content that you may offer on your site are-
  1. Blog Posts
  2. Industry Articles
  3. E-Books
  4. Tutorials and How To Guides
  5. Infographics
  6. Slides
  7. Videos
  8. Podcasts, etc.
  • Composing quality content for your site can be a tremendous venture, yet it is justified despite all the troubles. Web indexes will love it, and guests will value it so much that they will share it via web-based social networking channels, prompting considerably more guests to your sites.
  • To know how SEO works, it is a must to know how to use content marketing in an SEO-friendly manner. To do so, you may begin by just making blog posts on your site, and as your audiences develop, you can grow your content stock to other kinds of content that suit your business.

4. Learn How Google SEO Works via Google+

If you want to know how the search engine works & how SEO works, and wish to dominate Google’s SERPs, then you ought to join Google+. Google’s own informal organization can help you rank better in list items for individuals you are associated with. For instance, when I’m signed into Google+ and scan for ‘SEO’ in Google search, I get below-given five search results that are also customized as per my friend list (a little person icon is there for 2 of my friends).

How seo works
How google seo works via google+

In another example, when I’m not signed into Google+, two customized results of my friends are not in the top five search results for the same keyword i.e. SEO.

How seo works
Learn how seo algorithm works
  • To use Google+ for improving your search ranking, you need to create a Google+ profile and business page.
  • Recommend the site you need to rank well in SERPs by giving it a +1.
  • Share the site on your profile as a status update, and link it to your profile details under suggested sites.
  • Fill out your profile details accurately, check your settings, and ensure that your profile data is public.
  • Share other fascinating reports, and interesting news on your profile so it does not look excessively self-oriented.
  • Start associating with individuals with who you need to see your site in SERPs.
  • Utilize the search box given on Google+ to discover individuals to connect with. You should add them to your circles and it is almost sure that most of them will add you back.
  • Actually, the more famous you are on Google+, the more probable you are to influence customized search lists with the individuals who are tailing you. Henceforth, you should explore the Google+ community to its fullest degree to receive great rewards.

5. Monitor your Search Engine Optimization Campaigns

Track seo improvements
Track seo improvements with google analytics

The last point of every “What is SEO and How does it Work Guide” is the tips to track or monitor your SEO campaigns and related outcomes. The two most critical tools you can use to screen these outcomes are-

  • Google Analytics- To know how SEO works, you need to learn Google Analytics to track visitors to your site. Specifically, screen your organic traffic sources to perceive what keywords individuals are utilizing to discover your site in their queries. By setting up objectives, you can see which keywords prompt visits where guests do what you need them to do on your site. This aids you realize what keywords you ought to focus on in your SEO campaign.
  • Authority Labs- You can utilize this tool to track keyword rankings for your site so you can check whether they are climbing in search results.

What are the most important ranking factors?

There are over 200 ranking factors that have been identified by SEO experts. However, not all of these factors are equally important.

Some of the most important ranking factors include:

Content quality:

One of the most important ranking factors is content quality. This refers to the overall quality of your website’s content. If your content is well-written and relevant to your target audience, then it is more likely to rank higher in search engine results.

Title tags:

Title tags are another important ranking factor. These are the HTML elements that tell search engines what your website is about. They should be relevant to your target keywords and should be placed in the head section of your website’s code.

Meta descriptions:

Meta descriptions are short descriptions of your website that appear in the SERPs. They should be relevant to your target keywords and should be placed in the head section of your website’s code.

Backlinks:

Backlinks are links from other websites to your website. They act as a vote of confidence for your website and can help to improve your search engine rankings.

By focusing on these important ranking factors, you can improve your website’s visibility on the search engine results pages.

What are some common SEO mistakes?

There are a number of common SEO mistakes that can hurt your website’s visibility. Here are some of the most common ones:

Not using keyword-rich titles:

One common mistake is not using keyword-rich titles. This is when your website’s title tag and meta description don’t include your target keywords.

Not optimizing your website for mobile:

Another common mistake is not optimizing your website for mobile. With more and more people using smartphones and tablets to access the internet, it’s important to make sure that your website is accessible on these devices.

Not building backlinks:

Another common mistake is not building backlinks to your website. Backlinks are one of the most important ranking factors, so it’s important to make sure that you’re getting as many as possible.

By avoiding these common mistakes, you can improve your website’s visibility on the search engine results pages.

White Hat & Black Hat SEO Strategies

What is white hat SEO?

White hat SEO is a type of SEO that focuses on improving the visibility of a website in the search engine results pages (SERPs) through organic means. This includes things like optimizing your website for relevant keywords and building backlinks from high-quality websites.

What is black hat SEO?

Black hat SEO is a type of SEO that focuses on improving the visibility of a website in the search engine results pages (SERPs) through means that are not approved by the search engines. This includes things like keyword stuffing and link buying.

Which one should you use?

If you want to improve your website’s visibility in the long-term, then you should focus on white hat SEO strategies. These may take longer to implement, but they will be more effective in the long run. Black hat SEO strategies may give you short-term results, but they can lead to your website being penalized by the search engines.

What Are Keywords for SEO?

Keywords are the words and phrases that people use when they search for something on the internet. For example, if you were looking for a new car, you might type in keywords like “car buying” or “new cars.”

When it comes to SEO, keywords are important because they can help your website to show up in the search engine results pages (SERPs) for these terms. This is why it’s important to choose keywords that are relevant to your business and that people are actually searching for.

How to Choose Keywords for SEO

When choosing keywords for SEO, there are a few things you need to keep in mind:

– Relevance: The first thing you need to consider is whether or not the keyword is relevant to your business. If it’s not, then it’s not going to be of much use to you.

– Search volume: The next thing you need to consider is how many people are actually searching for the keyword. If no one is searching for it, then it’s not going to do you any good.

– Competition: The last thing you need to consider is the level of competition for the keyword. If there are already a lot of websites ranking for it, then it will be difficult for you to rank for it as well.

By keeping these things in mind, you can choose keywords that are more likely to help your website rank in the search engine results pages.

Conclusion

In the event that you can take after the aforestated suggestions in this “How does SEO Work Guide”, you can definitely channel your SEO campaign on the correct foot and optimize the ranking of your site in search engine result pages.

After knowing the working of the search engine, you will begin receiving the rewards of getting more guests through search engines as well.

Take the SEO Certification Course to become an SEO expert and start a career in Digital Marketing.

In case of any doubts regarding how the search engine works, or do you wish to know how SEO works in a more comprehensive manner? -Feel free to update us in the comments.

FAQs:

Question – How long does it take for SEO to work?

Answer- The answer to this question varies depending on a number of factors, such as the age of your website and the level of competition for your target keywords. Generally speaking, however, it can take anywhere from a few weeks to a few months for SEO to start working.

Question – How much does SEO cost?

Answer-  Again, the answer to this question varies depending on a number of factors. If you’re doing the SEO yourself, then it will only cost you the time it takes to do it. If you’re hiring someone to do it for you, then the cost will vary depending on the size of your website and the level of competition for your target keywords.

Question – Is SEO worth it?

Answer– This is a difficult question to answer, as it depends on a number of factors, such as your business goals and the level of competition for your target keywords. In general, however, SEO can be very beneficial for businesses that are looking to improve their visibility on the search engine results pages.

Question – What are some common SEO mistakes?

Answer– Some common SEO mistakes include things like keyword stuffing, link buying, and using black hat strategies. By avoiding these mistakes, you can improve your website’s visibility in the search engine results pages.

Question – How do I get started with SEO?

Answer – Question – If you’re new to SEO, then the best way to get started is to read up on it and learn as much as you can. There are a lot of great resources out there that can help you to understand how it works and what you need to do to be successful with it. Once you have a good understanding of it, then you can start implementing some of the strategies on your own website.

Question –  What are some common SEO terms?

Answer– Some common SEO terms include things like “keywords,” “search engine optimization,” and “link building.” By understanding these terms, you can better understand how SEO works and what you need to do to be successful with it.

Avatar of garima kakkar
Garima Kakkar
Garima is a data-driven marketing manager who is buff of Big Data, Digital Marketing & Social Media. Conceiving and executing Digital Marketing Strategies that focus on the audience engagement and acquisition/growth are her strong suits. Writing blogs is something that she holds high for sharing her expertise of which you can get the dividends here, through Digital Vidya blogs.

9 thoughts on “Learn How SEO Works in 5 Simple Steps”

  1. Avatar of guntur digital
    Guntur Digital

    The presentation and explanation was good but, i think, you need to provide more information about off page SEO. This concept provides an easy way to understand the working of SEO, by displaying the images.Thanks for sharing your collection.

  2. Thanks for your this post in this post you share informative SEO information so thanks for sharing this with us

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