Leveraging social media for business, does it make sense? Learn about Indian social media success stories.
Some will say yes, some will say no.
To get an answer to this one, Digital Vidya on Facebook asked people to contribute Indian Social Media case studies to see what brands, organizations, and individuals have been able to mark a success in it.
Along with some great case studies, the answer we got is – Yes, leveraging Social Media for Business makes absolute sense and can create another remarkable success story.
Let’s know about the success stories as our case studies:
Sr. No. | Indian social media success stories |
---|---|
1. | Devesh Mishra |
2. | Ching’s Secret |
3. | Ted India |
4. | Samson |
5. | Non-Official Commonwealth Games |
6. | Cocoberry Frozen Yoghurt |
7. | SCJP – Success, Certified |
8. | Mumbai Terror Attacks – Twitter n Flickr |
9. | Tirupati Balaji Temple Fan Page |
10. | Justdial |
11. | Gunpowder restaurant |
12. | Tata Docomo |
13. | StripeytheCub |
14. | Pentaloon’s webcasts Fashion Show |
15. | HealthcareMagic’s Twitter campaign |
16. | ZooZoo |
17. | Reliance money |
18. | Kashmir fan page |
19. | Deskaway |
20. | Fastrack |
21. | Love in Jeans |
22. | Basics Life |
1. Indian Driver Social Media Success Story
Taxi Driver Devesh Mishra in Banaras does a great amount of business (including lots of foreigners as his customers) by leveraging his video on YouTube.
2. Indian Social Media Success Story of Ching’s Secret
Ching’s Secret is considered one of the most successful Indian case studies on Social Media. They have a range of Chinese Soups, Sauces, Sauce mixes, Hakka, and Instant Noodles that they promote through Facebook. It has 108,642 Fans.
3. Ted India Social Media Success Story
TED India leveraged Social Media (especially Twitter) to fill 800 seats. Their event cost was more than Rs 100,000.
4. Indian Social Media Success Story of an Auto Driver
An auto driver Samson in Chennai doing a great amount of business using his own website. We posted a detailed blog on him. He may not fit directly in ‘Social Media’ but the virality of the concept is the winner here.
5. Indian Social Media Success Story of Non-Official Commonwealth games
Non-Official Commonwealth Games community crossing 25,515 fans mark with great engagement.
6. Indian Social Media Success Story of Cocoberry Frozen Yoghurt
Cocoberry Frozen Yoghurt Ice-cream parlor’s Facebook fan page has more than 35,613 fans with a high degree of engagement. They provide their fans with the latest happenings in the parlor.
Shashi Tharoor used Twitter very intelligently. He had a fan following of more than 7 lakh people which is among the highest number of fans in India
7. Indian Social Media Success Story of SCJP
SCJP – Success, Certified is another great example of community development and help using SM.
Going by the fan following, the numbers may not be much as compared to other pages. But this page caters to a particular segment – those preparing for the SCJP exam in a novel “Quiz of the Day” way. It is not just another page or group that’s impressive JUST because of its name.
8. Indian Social Media Success Story about the Mumbai terror attacks
Another story about the Victory of Social Media in India: Mumbai Terror Attacks – Twitter n Flickr.
9. Indian Social Media Success Story of Tirupati Balaji Temple
Amazing level of engagement on the Tirupati Balaji fan page on Facebook with 13,400 fans.
10. Indian Social Media Success Story of Just Dial
With a satisfying service on phone, Just Dial has more than 63,935 fans on Facebook.
11. Indian Social Media Success Story of Gunpowder Restaurant
Gunpowder restaurant in Hauz Khas is taking table bookings on the Facebook fan page, what an interesting use of Social Media that has grabbed almost 1944 fans.
12. Indian Social Media Success Story of Tata Docomo
Tata Docomo has a fan following of 84,253 people on their Facebook fan page.
13. Indian Social Media Success Story of StripeytheCub
The very recent – StripeytheCub, a very recent save tigers campaign has a Facebook fan following of a tremendous 239,589 people providing information about tigers.
14. Indian Social Media Success Story of Pantaloon’s webcasts Fashion Show
Another very interesting case study was Pantaloon’s webcasts fashion show on Facebook. The glamour world is also making effective use of
Social Media.
15. Indian Social Media Success Story of Healthcare Magic Twitter Campaign
HealthcareMagic’s Twitter campaign is an impressive one; they give daily health tips and have around 40000 followers on Twitter.
16. Indian Social Media Success Story of ZooZoo
ZooZoo can be another good example. Although they heavily leveraged TV and other traditional media their current success with 105,259 fans on Facebook speaks a lot about their success in Social Media.
17. Indian Social Media Success Story of Reliance Money
Reliance money has reached 10,135 friends with a lot of interaction with their fans.
18. Indian Social Media Success Story of Kashmir fan page
The Kashmir fan page has 11,803 fans and the number is increasing very rapidly.
19. Indian Social Media Success Story of Deskaway
A very interesting B2B Indian case study is Deskaway, which is doing a great job of leveraging Social Media to reach out to and engage with a Global Audience.
20. Indian Social Media Success Story of Fastrack
Fastrack is another success story with 180,783 fans and more adding to it every day.
21. Indian Social Media Success Story of Love in Jeans
Love in Jeans, a condom brand Facebook fan page is catching up with 6,362 fans. Apart from brand promotion, they are also spreading awareness through Social Media.
22. Indian Social Media Success Story of Basics Life
Basics Life, a cloth brand with multiple stores across India has 8254 fans and they are still growing. They have the ability to promote their brand in a better way.
Conclusion
This is just the beginning. Social Media is vigorously catching up in India. Digital Vidya will bring you face-to-face to the accomplishments of Social Media and we hope that the above compilation of success stories as our case studies by Digital Vidya (Facebook) is useful for you. Do share with us if it inspires you in any way. Also, feel free to share any case study.
FAQ
1. Who is the No 1 digital marketing in India?
Digital Vidya is the number 1 Digital Marketing Training Institute in India because its expertise in the digital marketing field is highly commendable.
2. Can digital marketing make you rich in India?
Yes, Definitely if you learn and grow continuously then after getting an expert in this field the salary increases very rapidly due to the high demand.
3. Is digital marketing a good career in India?
Yes, Digital Marketing is a good career in India. Digital marketing is in the top 10 most demanded fields which many companies are looking for.
Due to its high demand and low supply, it makes it the finest career in India with handsome salary options.
4. How much can a fresher earn in digital marketing?
A fresher in digital marketing can earn anywhere between Rs. 3,00,000 to Rs. 4,00,000 per annum
5. Is digital marketing difficult?
Digital marketing is not that difficult to learn but due to changing trends spontaneously one should be updated on the current trends and be always ready to learn more.
The only challenge in digital marketing is to master all the skills and stay updated with the current trends.