The Ultimate Startup Business Plan for Solopreneurs

by | Jan 17, 2020 | Digital Marketing

12 Min Read. |

Businesses run on planning, there is no doubt about that for sure. So, in order to run a proper and successful business, one needs to make sure that they have proper planning. Having a startup business plan ideas that are innovative and emerging is a start, Yes-  but the efforts required to turn that idea into an actual and viable business plan are a few steps higher.

The first step to launching a company of your own is to put your thoughts on paper.

By formulating a specific startup business plan format based on your startup business plan ideas, you will able to receive constructive criticism and feedback due to which you will be able to make fruitful changes.

A business plan outlines your current business model and how you plan to scale it. It should include the framework of your business and describe your goals. A completed startup business plan essentially acts as a guide that helps you run your business in line with your goals.

As per a Harvard Business School study, 75 percent of venture-backed startups fail.

And the prime reason behind this is the lack of a proper startup business plan that can conglomerate all the different aspects related to the present and future of the startup.

A startup business plan also serves as a proposal for investors. Remember, a business plan should not be bulky or over-ambitious. It is a logical and strategic document that should not lose its meaning.

Let us look at the crucial components that formulate the template for a startup business plan.

A typical startup business plan format includes the following elements:

i) An executive summary & description of the company

2) Do your share of research

3) Describe your company’s offerings

4) Give the details of the company’s operational & management structure

5) The legal framework of the business

6) Build your sales & marketing strategies

7) Funding & financials

Before starting with a startup business plan, you should first evaluate yourself. Understand through self-evaluation if you have got what it takes to be successful.

Some of the questions that you should be asking are what makes you want to start a business? And what do you plan to do with the extra money?

By assessing your capabilities, you will be able to understand your weaknesses and your strengths.

It will provide you with a better overview of your current situation. Every successful solopreneur carries out this step at the start of their journey to understand their capabilities. The road to success requires candid answers.

Let us go through each of these components of the startup business plan format in more detail.

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Components of Startup Business Plan Format

1) The Executive Summary & Description of the Company

It is the first part of the template for a startup business plan. It talks about the mission as well as the objectives of the company. It should convince the reader that the business plan is not just a dream but can become a reality. It should give specific details about your startup business plan ideas as well.

You should be aware of your organization structure while describing your startup.

After discovering and evaluating your capabilities and entrepreneurial spirit, the next step is to set your goals.

Once you have your business idea in place, you need to set adequate goals. These goals should be in line with your startup business plan ideas. While talking about the significance of goals, Pablo Picasso says-

Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.

These should be clearly defined, feasible and realistic. A solopreneur is successful when they can achieve their goals, both short and long term, without hampering each other.

2) Research About the Market You are Entering

startup business plan

Startup Business Plan Source – Feedough

It is very important to have a thorough understanding of the industry (market) you are planning to enter. Extensive research on your potential partners as well as competitors is essential. You should find ways through which you can improve the current market offerings.

Market research includes the use of surveys and questionnaires as well as telephonic and face to face conversations.

Different things that should be part of your market research are given in the image below-

A successful solopreneur does her/his fair share of research to understand market dynamics.

Notable market research metrics are –

– Unaided Brand Awareness

– Aided Brand Awareness

– Brand Image

– Celebrity Analysis

– Usage Intention

– Purchase Intention

– Willingness To Pay

– Net Promoter Score

– Customer Satisfaction Score

– Customer Effort Score

3) Describe Your Company’s Offerings

    The next part of the template for a startup business plan is the details regarding your company’s offerings. These include either the products that you are selling, or your services, or both. Clearly define your product portfolio as it will also help you understand the needs as well as the preferences of your potential customers.

    Another method through which you can understand your potential customers well is to test your offerings. Introduce your product or service to a small section of the market to test the waters. It will help you gauge the rate of acceptance of your offering. It will help you in further modifying your long term as well as short term goals and plans.

    As you are deploying your offering on a small scale, you can use this opportunity to ask for consumer feedback. This feedback will further help you in bettering your offerings. You will be able to improve in the areas where you might not have known where you lacked previously. By building on your drawbacks and improving them, you will be on the path of becoming successful.

    4) Give the Details of the Company’s Operational & Management Structure

    template for startup business plan

    Source – Creately

    The next important part of the template for a startup business plan is the specifics regarding the business’s structure.

    The structure includes two main components or structures – management as well as operational.

    These parts define and explain how the company works daily.

    The operations structure or plan of the business plan highlights the logistics of the business.

    These include various details, such as the tasks which are assigned to each department of the company, capital, different tasks of the management teams, expense requirement analysis in regards to the operations of the company.

    5) Legal Framework of the Business

    The next step or part of the startup business plan format is to take care of your legal framework. It will help you gain a clearer perspective over your formal business structure as well. It also helps you have a clearer idea regarding your tax and legal responsibilities.

    It is essential to figure out and settle the legal aspects of the business’ framework in the early stages itself. While one’s self can do some aspects of the legal framework, others may require the help of a professional, such as a business lawyer. It will help you have the best structure in place.

    Some of the components of the legal framework include business name registration, name or title of your business, the structure of the business (whether it is an LLC, corporation or a partnership). It also includes permits, bank account, operating license, state and federal tax IDs, as well as patents or trademarks.

    6) Build Your Sales & Marketing Strategies

    template for startup business plan

    Source – Snego Pharmaceuticals

    After objectively analyzing and evaluating your goals, missions, capital requirements, market conditions, competition, product portfolio, management and operation structures, as well as the legal framework; the following step is to understand the most effective sales and marketing channels and strategies. Another important part of the startup business plan gives details regarding marketing strategies.

    It is very important to select the right sales channels for their company and its offerings. It should be chosen according to the requirements you have analyzed your business.

    The operational structure and plans are significantly influenced by the selection of distributors, resellers, as well as representatives. It means that you should have a sturdy online and offline distribution channel in place. It is very important to monitor them regularly as well.

    Some of the key tips for making sales and marketing strategies for your startup are-

    i) Creating Personas in a Joint Sales & Marketing Effort

    ii) Opting for an Effort for Documenting the Buyers’ Journey for Each Persona

    iii) Auditing Sales and Marketing Assets and Document Gaps Along the Buyer’s Journey

    iv) Coming up with a Content Marketing Plan Across the Buyers’ Journey

    v) Making a Joint Account-Based Marketing (ABM) Strategy

    vi) Channelizing Regular Sales and Marketing Communication Efforts

    vii) Opt for the tips 1-6 on a Quarterly or Annual Basis

    7) Funding & Financials

    The startup business plan is often shown to potential investors and lenders. Thus, it should consist of data regarding the financials of the company as well. The inclusion of this information will help you gain the trust of such individuals.

    Funding is a very important component of any business. Whether it is self-funded or is funded through a loan from the bank is entirely up to the solopreneur.

    Any cash-intensive business mostly requires help from financial institutions through loans. Another way of obtaining funding is through investors. Numerous young and successful solopreneurs can interest investors to invest in their ideas.

    Points to Remember When You Write Your Startup Business Plan

    startup business plan format

    Startup Business Plan Format Source – EU Startups

    Having a great business idea and turning it into reality has a huge difference. As a start-up business person, you may have a great business idea, but to turn it into the truth, you need to stay focused and organized.

    Without a firm sense of what to do next, it is hard to succeed In your start-up idea. That is you write a start-up business plan to clear your head from useless traffic and keep yourself focused. 

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    Writing a business plan is more important than renting office space or forming an LLC. Once you establish your start-up business plan, it helps you to stay focused and organized about your next goal.

    A business plan provides you with a framework of what are the steps to follow sequentially before you start with your idea. So here are the vital points you need to remember while writing a start-up business plan.

    – Make sure you have your precise goal. It is not simple as we are going to sell this product, find the answers what is your uniqueness and why should buyers choose you.

    – You must be clear about your target market; this helps you to set your focus on whom to aim for selling your product.

    – Analyzing your competitors not only help you judge your competition, but it is also helpful to learn about different business strategies.

    – Fixing the total investment and an idea of profit is essential for your new business.

    – Define the organizational structure so that you are clear about your strengths and weaknesses.

    – Though the business plan is an integral part of the start-up, please do not write it long and elaborately. Keep it short and professional yet understandable.

    Now, as you have gone through the above points, we hope it is clear to you about how to write a start-up business plan and how much importance does it hold in the success of the business. And after reading it, we hope you got an idea about how to write a successful startup business plan. Let us now have a look at some of the key tips that can help you make a more effective startup business plan.

    Some Startup Business Plan Tips That Might Help

    Do you want to know the best startup business plan ideas? Well, here we have some of the best tips and helpful steps that would lead to the creation of a perfect and amazing business plan for your startup. Make sure that you are following what we have to say because this is definitely important.

    1. Research all that you can

    Before you actually go ahead and create a plan of yours, it is important to do a little bit of research. You can find out more about the market, the scope of your product in the market and so much more. This is going to be a great help when you have to create the perfect startup business plan format. So, go ahead and try this one out to see the results.

    2. What is the purpose?

    The next thing that you need to do is make sure that you know why you are making this business plan in the first place. Do you want people to know about the brand or do you want revenue? Every single startup has a new purpose and you need to find the one that drives your brand. This is definitely going to help for sure.

    3. Create a profile for your company

    The company profile is definitely one of the most important things that you are going to need in your template for a startup business plan. These amazing company profiles all contain the history of the company along with some other pieces of information such as the services and products that you are offering. So, you need to create the right profile so that you can reach the right clients.

    4. Document every single aspect

    The investors that you have will want to have some assurance that your business is profitable and they can earn some money from it. So, they would naturally want to have more and more information about your company. In order to have some help in the process, you need to ensure that you are documenting each and every single step and aspect of the company.

    And What of the Future Startup Business Plan?

    In terms of scaling your business, there are numerous strategies at your dispense when you need to scale up your business. Some of the popular ones include expanding your product portfolio, targeting a new market altogether, or acquiring new business.

    To carry out such steps, you will need a proper development and growth plan in place. It needs to be well thought off.

    The scaling of your business largely depends on your effective use of marketing campaigns, social media, audience targeting, and retention, among other factors.

    Establishing and maintaining fruitful relationships with your customers is the utmost priority of any successful solopreneur. It is also a crucial component for the successful growth of any business.

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    Final Thoughts

    To be a successful solopreneur, one needs to have the right personality and attitude towards it. Moreover, a business is not easy to maintain. However, with the right startup business plan in place, a business can yield profitable gains.

    Launching your own company can be very exciting. Hence, it also means that it becomes very easy to get caught up in the moment and thus, you end up rushing into it. It can prove to be detrimental.

    If you want your company to be successful, you should probably take a step back and first, plan everything out. It can be done efficiently by having a startup business plan in place.

    So, there you have it, people. These are some of the most common and amazing steps that you need to follow in order to write the perfect startup business plan. There are some other important ones as well and you need to learn more about it before you actually create the right plan.

    To learn and master the key online marketing strategies that should be part of your startup business plan, you may enroll in a Digital Marketing Course. Here you will get to learn all the tips that can help in optimizing the online presence of your business.

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