Top 8 Social Media Marketing Career Opportunities in 2024

Social Media Marketing has become the buzz in the industry over the past few years. Many of us believe without Social Media Marketing, we cannot drive sales, and that’s true.

Social Media Marketing is just a part of the Social Media industry but a necessary and influencing part without which we might be unable to survive in this hardcore competition.

According to HubSpot, in 2014, 92% of marketers claimed that Social Media Marketing could be the maker or breaker of their business, out of which 80% said their efforts in this area increased the traffic to their websites.

Hence, we can overview the potential of Social Media Marketing in driving sales. This is undoubtedly a good indicator of building Social Media Marketing career opportunities.

These days having designed a website for your business is not enough to serve the purpose and give you the bigger cake slice. So you need to excel in this field to discover careers in Social Media Marketing.

Digital marketing extends to Social Media Marketing sites, including Facebook, Twitter, Instagram, etc., that are essential for every business.

With Social Media now becoming a huge and integral part of businesses, the Social Media Marketing career opportunities in this field are enormous.

Social Media Marketing salaries vary significantly from nation to nation and from industry to industry.

People with experience on Facebook, Google+, Twitter, LinkedIn, Pinterest, and Instagram may earn between $70,000 and $80,000 per year.

Let us look over the top 8 Social Media Marketing job options taking the front seat in the Social Media industry.

Top 8 Social Media Marketing Career Opportunities

1. Social Media Marketing Manager

Being a Social Media Marketing Manager means you will be responsible for communicating with the clients and customers of the organization via Social Media websites.

This is your type of job if you have a passion for working with Social Media and finding innovative ways to connect with people.

Excellent communication skills are a must since you will have to do a lot of interaction every day.

You must also have the creative writing ability to stir engagement with people online and in person.

To get your message across to the target audience, the need for good organizational skills and deep knowledge of Social Media tools to have the best possible results can make you stand out from others.

Experience in marketing, public relations, or advertising can help you enter this job.

Don’t worry if you have no experience; you can still become a Social Media marketing manager by demonstrating your good understanding of Social Media and your persuasion power that makes people join online communities.

The working areas of a Social Media Marketing Manager are:

• Being a Social Media Marketing Manager may come with working for one company or more. The main task is to promote and manage the company’s online presence via Social Media websites.
• Reviewing, analyzing, and contributing to activities on websites like Facebook, Twitter, YouTube, Flickr, Google plus, Pinterest and Instagram is a daily task for the manager.
• Updating the Social Media sites regularly.
• Checking the internet and Social Media sites for company mentions and customer feedback.
• Overseeing competitions and campaigns that promote the company.
• Enlightening the staff on using Social Media and encouraging its use within the company.
• Developing strategies for increasing followers or likes on sites like Facebook and Twitter.

Social Media Marketing Manager is one of the most comprehensive Social Media Marketing career opportunities.

You need to have a varied skill set ranging from strategizing, marketing, and even writing blogs for the company.

2. Social Media Marketing Executive

From structuring a Social Media footprint, monitoring and creating an air about the company to developing online media campaigns, a Social Media Marketing Executive has an active involvement on Social Media like Facebook, Twitter, and Google Plus to create and maintain the company’s profile online.

The following tasks are to be done by a person who has chosen the Social Media Marketing Executive position as the Social Media Marketing career opportunity in a company:

• Strategy planning for the company’s visibility on a vast number of Social Media platforms.
• Making reports according to the analysis of competitors’ offers, marketing strategies, and trends.
• The Social Media Marketing Executive needs to create, edit, publish and share the content daily, which helps build meaningful connections and encourages the managers to take action.
• Structuring and executing Social Media strategy based on competitive research, platform determination, messaging, benchmarking, and identifying the right audience.
• Creating and optimizing the company’s pages on all platforms to increase the possibility of their visibility on Social Media.
• Collaborating with other departments of the company to maintain the reputation of the company created so far.
• Creating editorial calendars and syndicating schedules.

The task of a Social Media Marketing Executive requires a lot of patience and hard work to continuously improve the strategies and implement the best practices for the company’s turnover.

3. Social Media Marketing Analyst

The amalgamation of marketing analytics and subject matter expert skills is essential for being a Social Media Marketing Analyst.

Understanding current and future trends in Social Media Marketing Analytics areas can make you stand out and be a game changer for your company. This is one of the critical skills to make a mark in Social Media Marketing career opportunities available.

A Social Media Marketing Analyst is responsible for heading the qualitative and quantitative measurement of the company’s clients’ performance in Social Media. This can range from ongoing measurement to reporting and providing strategic support to the clients.

Supporting analysis and reporting for other digital campaigns, which include email, search engine marketing, video, display, performance, and site, is also the task of a Social Media Marketing analyst.

You will also have to work with the content, digital marketing strategies, and analysis teams to combine social analytics. Mentioned below are some of the duties and responsibilities of a Social Media Marketing Analyst:

• Critical thinking and analysis of the company’s brand measurement on Social Media portals.
• Analysis of content performance on a specified basis and making insightful recommendations on improving marketing strategies on Social Media.
• Evaluation of the impact of Social Media on digital marketing channels.
• Setting up benchmarks required for social campaigns and is responsible for their execution.
• Discussing the tools that should be used to enhance the research capabilities.
• Framing the strategic frameworks for social content across the customers/users.
• Working with the digital analytics team to develop the best practices for reporting and analysis.

USB of a successful Social Media Marketing Analyst is to think out of the box and critically examine the future decisions made.

4. Social Media Marketing Specialist

A person with experience and specialization in the field of Social Media Marketing can opt for Social Media Marketing Specialist as one of the many options available under Social Media Marketing career opportunities.

On the one hand, specialization can help you grab high salary packages, while on the other hand, the company’s limited resources are used in the best possible way.

To acquire the position of Social Media Marketing Specialist, you need to have experience in the Social Media Marketing field. The following are the roles and responsibilities of a specialist:

• Creating, managing, and optimizing Social Media campaigns like Facebook, Twitter, Pinterest, and Instagram.
• Possession of both analytical and creative skills, intellectual curiosity, and proven leadership experience.
• Excellent communication skills for communicating with clients to keep them updated about timelines, budgets, analyses, and reports.
• Continuous monitoring, revising, and optimizing ad text for eye-catching advertisements and gaining traffic.

The job of a Social Media Marketing Specialist is comprehensive and requires implementing experience for the company’s growth.

5. Social Media Marketing Coordinator

In this job, the person has to oversee and manage the marketing, and Social Media needs regularly.

The responsibilities include structuring Social Media strategies, promoting and creating awareness about the company’s brand, and starting marketing campaigns to enhance the number of clients.

The task of a Social Media Marketing Coordinator is managing multiple projects while meeting deadlines. A few of the roles and responsibilities of a coordinator are:

• Development and execution of strategies for Social Media.
• Daily posts/tweets/updates on Social Media portals.
• Coordinating with the branch support for recruiting opportunities and monitoring marketing projects.
• Working in coordination with branch sales to monitor and execute the sales plan. Keeping updated with the status of clients is also a part of the job of a coordinator.
• Working with the branch administration includes special event handling and administrative work to enhance the company’s Social Media presence.

6. Paid Marketing Specialist

It is an entry-level position where one needs to develop and execute companies’ marketing strategies. Following are the duties and responsibilities of a Social Media Marketing specialist:

• Ensuring traffic is initiated on time across all Social Media platforms.
• Fix deviations, if any, and improve the quality of the performance.
• Maximizing profits by making amendments to plans.
• Generating reports on a daily, weekly, monthly, and yearly basis across all Social Media portals like Facebook, Twitter, Instagram, Pinterest, etc.
• Setting up analysis reports
• Creating attractive advertisements for building the Social Media performance of the company.
• Proficient with PPC tools like Google AdWords, Bing ads editor, etc.

Paid Marketing Specialist is responsible for improving the company’s Social Media presence.

7. Social Media Marketing Copywriter

The person is responsible for writing content for Social Media Marketing. Writing informative, creative, and persuasive content for the company helps create a buzz about the company. The following are the duties and responsibilities of a Social Media Marketing Copywriter:

• Writing content for the company.
• Proofreading the content to be published.
• Creating eye catchy ads and phrases to create awareness about the company.

8. Social Media Marketing Associate

As a Social Media Marketing Associate, you should be able to tap new opportunities that might help the company open avenues for revenues. The duties and responsibilities of a Social Media Marketing Associate are as follows:

• Scheduling workshops, meetings,s and webinars for marketing the company on Social Media platforms.
• Executing marketing campaigns on Social Media and reporting to the management.
• Supporting Social Media strategy, creating and managing company pages and profiles on all huge social platforms like Twitter, Facebook, Pinterest, etc.

The industry is blazing with numerous Social Media Marketing career opportunities. Kick-start your journey in the dynamic field by attending a live orientation session and making a wise choice to boost your career.

FAQ

1. How much do you make in social media marketing?

In the US, social media marketers make an average base salary of roughly $70,000 in September 2024, with possibilities for up to $6,000 in additional pay.

2. Is Social Media Marketing a promising career?

The demand for social media marketers is likewise high, and there is no denying that social media marketing is a developing industry that offers countless chances.

3. Is social media manager a full-time job?

Yes, Social media marketing is effectively a full-time job when done correctly. Every day begins with data and research on social media trends in your sector.